Chapter 1437 The Death of the Giants
Obviously at this moment, the number of Fortune 500 companies in China has not surpassed that of the United States, and even surpassing the East and Japan can only be said to be a figment of imagination and a daydream.
After all, there are now 151 Fortune 500 companies in the United States and 149 in Japan and Japan. Together, these two countries account for 60% of the Fortune 500, and among the top 20 large companies, only two
Our company is not an American or Japanese company.
This shows the dominance of the United States and Japan over the world economy.
As for China, there are only four poor companies: Qingtian, Bank of China, COFCO, and PetroChina, which just made the list this year.
Moreover, PetroChina is only ranked 480th in the world. It is basically at the tail end of the industry. If PetroChina's revenue last year was slightly less than 500-600 million, then there would only be three companies in China.
Therefore, the world's top 500 companies are still extremely important, representing the strength of a country's economy and even its people.
And it is not only Chinese entrepreneurs who are attracted by the dream of the world's top 500, but also academics.
Academics have proposed that the government should fully support those companies that have broken out of the market and send them to the world's top 500 companies as soon as possible.
Obviously, this idea received great approval from certain departments. Within two months, the Economic and Trade Commission announced that in the next few years, it would focus on supporting six companies: Baosteel, Haier, Jiangnan Shipbuilding, North China Pharmaceutical, Peking University Founder, and Changhong.
, striving for them to enter the Fortune Global 500 in 2010.
These companies are leading companies in various fields in the country and have proven their competitiveness in market competition.
But the most important thing is that they all have good heads.
After the "national team" was determined above, the provinces naturally responded and issued their own support lists, announcing that they would be included in China's top 500 companies within a few years.
Various cities and towns have accordingly proposed the idea of building one of the top 100 provincial-level enterprises.
In this way, a top-down strong economic strategy was gradually formed around the goal of the world's top 500 companies.
And this time, the higher authorities are not just talking empty words. Just provide some policies as before, and they will figure out the rest by themselves. It is extremely rare that they have come up with real money and silver support policies.
This includes investing no less than 20 million in technological innovation funds into these six companies every year, allowing companies to raise funds from the public, etc.
It can be said that a huge battle against the world's top 500 companies is about to begin and will last for decades.
However, as the largest company in China and the Chinese company with the highest ranking in the Fortune 500, Qingtian seems particularly calm now.
Just like the eye of a storm, it is clearly in the center of the storm, but it is peaceful and otherworldly.
The only thing that has become a little different is that the number of times the media mentions Qingtian has obviously increased, and more and more companies and government departments have come to visit and study Qingtian.
There is no way these media reporters can't avoid mentioning Qingtian when they mention the world's top 500 companies. They seem to be eager for a second Qingtian to pop up in China immediately.
In this regard, although Duan Yongping was a little helpless, he obviously had no choice. He could only say that he would entertain people when they came, as if he was losing money and avoiding disaster, as long as he was not allowed to come forward.
After all, he was so busy all day long that he really didn't have time to deal with these inspections and studies.
However, as the CEO of Qingtian, most people are self-aware and would not ask him to accompany him personally.
And the good thing is that Fang Chen has obviously come to Qingtian Building a lot more this year. He can leave some big things to Fang Chen and let Fang Chen make the decision himself, saving him a lot of trouble. After all, Fang Chen
His abilities and WeChat in the company are incomparable to him.
So much so that he actually got off work at nine o'clock in the evening some days.
It makes me happy just thinking about it.
However, at this moment, although Fang Chen was still in the office, he seemed to be taking a break from his busy schedule. There were two cups of tea on the table, the tea smoke was filling the air, and the aroma was overflowing.
"Mr. Shi, if you don't want to drink tea, I have coffee, cola, and other drinks. Just ask."
Fang Chen looked at Shi Yuzhu in front of him with a smile.
He and Shi Yuzhu were old friends. They had dealt with each other when they were in Lingnan. Moreover, when he founded the Guangcai Business Promotion Association, it was Shi Yuzhu who took the lead in rebelling against the Taishan Association, which made Liu Chuanzhi lose face and let Liu Chuanzhi lose face.
Before the Taishan Society was formally established, it fell apart and disappeared.
So, in the morning, Shi Yuzhu called and said he wanted to see him, so he immediately put aside the work at hand and asked Shi Yuzhu to come over.
Of course, in Duan Yongping's eyes, he was probably lazy again.
However, Shi Yuzhu now is much older and more decadent than he was two or three years ago when he was high-spirited, or even compared to last year.
In 1992, a well-known media conducted a questionnaire survey among 10,000 young people in 10 major cities including Yanjing, Shanghai, and Yangcheng. One of the questions was, "Write the young person you admire most."
First place, Bill Gates. Second place, Shi Yuzhu.
At that time, Shi Yuzhu was probably the most famous young man under the age of 30 in China.
However, the turning point of Shi Yuzhu's fate was also in 1992. It was quite a bit like winning in 1992 and losing in 1992. There was a sense of decline after prosperity.
In 1992, Shi Yuzhu, who was proudly at the top of his career, decided to build the Giant Building. At that time, Giant's assets had exceeded 100 million yuan, and its liquidity was about several million yuan.
The original plan was to build 38 floors, mostly for self-use, and there was no idea of engaging in real estate. However, due to the efforts of various parties, the height of the Giant Building became unbearable.
First, Xiangzhou hopes that the Giant Building can be upgraded to 64 floors, so as to surpass Guangzhou and become the tallest building in the country. It will not only become a landmark building in Xiangzhou, but also add luster to Xiangzhou.
Then some people thought that the number of 64 floors was not good. After asking the Xiangjiang Design Department for their opinions, Shi Yuzhu made a round and changed it to 70 floors.
This completely laid the foundation for the tragedy of the Giant Group.
At that time, building a 38-story building required about 200 million yuan, and the construction period was 2 years. This was not an unbearable burden for the Giant Group. However, to build a 70-story building, the budget suddenly increased to 1.2 billion.
Yuan, the construction period was extended to 6 years. Not only was this a huge gap in funding, but it also became full of variables as time went on.
However, Shi Yuzhu was full of confidence.
At that time, Giant Hanka was selling very well in the market. In 1993, the sales volume increased by 300% compared with the previous year, and the annual return was more than 30 million yuan. If this momentum is maintained, funding for building the building should not be a problem.
In addition, in order to support this landmark building that strives for Xiangzhou to be the "tallest building in the country", Xiangzhou City gave the green light. The land price per square meter of the Giant Building dropped from the original 1,600 yuan to 700 yuan, and finally dropped to 125 yuan, which almost became
A "token price".
At that time, the Giant Group undoubtedly had a charming aura in the eyes of the public, and the company was heavily featured in off-the-plan advertisements: the most well-known high-tech enterprise in China, with assets of 100 million yuan and 38 wholly-owned subsidiaries, planned to be listed in 1995, and in 1996
The annual target output value is 5 billion yuan, and it has become China's largest computer company. The Giant Building, which will be delivered in 1996, will become a symbol of the giant's take-off.
Therefore, Giant Tower became one of the first mainland properties to be sold off-plan in the Xiangjiang market.
Leveraging the Giant Group's illustrious reputation and strong marketing campaign, the off-plan properties of Giant Building are selling very well in Hong Kong. One square meter actually sold for more than 10,000 Hong Kong dollars. Including sales in mainland China, Shi Yuzhu suddenly entered the circle of 1.2
100 million yuan, and the net profit is even more frightening.
After all, you must know that the price of his floor is only 125 yuan. Including construction costs, one square meter is only 400 to 500 yuan. Now he has sold one square meter for more than 10,000 Hong Kong dollars, which is equivalent to a huge increase.
20 times, the profit is more than ten times the cost.
Faced with the temptation of such a huge profit, Shi Yuzhu couldn't help it. He invested all the company's money into the Giant Building in an attempt to complete the Giant Building earlier and sell off all the off-plan buildings faster.
But there are unforeseen circumstances, and people have misfortune and good fortune.
In 1993, China's computer market experienced a sudden change. With the dissolution of the Paris Coordinating Committee composed of 16 Western countries, the ban on exporting computers from Western countries to China expired, and internationally renowned computer companies such as Compaq, HP, and IBM entered the country in large numbers.
Not only have computer prices dropped significantly, in order to adapt to the Chinese market, these Western computer companies have done corresponding adaptation and translation work for China from systems to software.
For a time, a series of Hanka cards such as Lenovo, Giant, and Founder were no longer useful, and Hanka cards also completely disappeared from China.
There was no other way, so Shi Yuzhu had no choice but to put forward the slogan of "Two Entrepreneurships" and set his sights on the health care products industry instead of the computer industry he was familiar with.
Who allowed him to taste so much sweetness in selling off-the-plan properties that he could no longer compete in the computer industry, which was much harder than it.
And the health care product industry at that time was basically a mature market. Under the "advertising fattening" of enterprises such as Taiyang Shen and Feilong, the total sales revenue of the national health care product market reached 30 billion yuan in 1994, and there was no big one.
The participation of international brands in the war can be said to be a private territory for domestic enterprises.
And when it comes to health care products, Shi Yuzhu still showed his crazy side when he only had a few thousand dollars in his pocket and dared to advertise in a computer newspaper.
He embarked on a road of daring advancement that involved fighting on multiple fronts, with everyone suffering losses. He personally took command and established three major campaign headquarters, consisting of eight major headquarters: East China, Central China, South China, North China, Northeast, Southwest, Northwest and Overseas.
In the front army, more than 30 independent branches were changed into corps and divisions, and general managers at all levels were changed into "front army commander" or "corps commander" or "division commander".
In the mobilization order, he wrote: Hundreds of millions of yuan will be invested in the three major battles, and hundreds of thousands of people will participate directly and indirectly. The campaign will adopt a group army combat method. The direct purpose of the campaign is to achieve a monthly profit of 100 million yuan.
unit.
Such a mobilization order, such a goal, and such a slogan naturally make people enthusiastic and enthusiastic.
Subsequently, Giant Group's full-page advertisement appeared on the stage in hundreds of major newspapers across the country.
Shi Yuzhu used intensive bombing to launch 30 new products in three major series: computers, health care products, and medicines. Among them, the main health care products were launched in 12 varieties at once, including weight loss, brain strengthening, kidney strengthening, eye-catching, appetizing, almost
Covers all health care concepts.
There is no doubt that Shi Yuzhu was successful at that time. The number of subsidiaries suddenly expanded from more than 30 to more than 200. Order orders were overwhelming like snowflakes. In fifteen days, Shi Yuzhu received orders worth 1.5 billion.
But blind expansion never ends well, let alone someone like Shi Yuzhu who expanded tenfold or dozens of times at once.
In less than two months, Shi Yuzhu had to announce his entrepreneurial rectification.
To be honest, throughout last year, apart from him, the person who made the most noise in the media in China was probably Shi Yuzhu.
From Fang Chen's eyes, Shi Yuzhu could read many things in an instant, and his face suddenly turned red.
But soon, Shi Yuzhu's complexion returned to its original state. After all, there were not many people in the country who didn't know about his bad things, let alone Fang Chen.
"Mr. Fang, I'm not afraid of your jokes. I have indeed failed in my work in the past two years. I couldn't make Hanka. Selling off-the-plan properties has encountered an economic crisis and a real estate market crisis. House prices have been cut in half. No, it's all
I cut off my ankles, and housing prices fell by 80%. All of a sudden, those people in Hong Kong were scared to not buy a house."
"Let's make health care products. I thought I could do it, and it was really good at the beginning. But who knew, the group of people I recruited were just a bunch of bastards. When the Giant was good, they took the Giant's order and secretly
Find a factory to do it. If the giant fails, they will leave."
Speaking of this, Shi Yuzhu's eyes suddenly turned red.
He launched a large-scale attack last year, and the initial results were indeed good. The sales staff soon expanded to 5,000, and the financial staff alone exceeded 200.
But very quickly - so quickly that people still feel heartbroken and unprepared when they remember it. The hastily expanded giant group and the overall low ability to coordinate operations turned the battlefield into chaos.
The Giant Group itself has no experience in marketing daily consumer goods. The Giant army that joins the battle is mainly composed of two types of people: one is young students who have just left school, they only have passion but no experience; the other is people who come from various health products companies.
They were hired by companies or poached here.
And it was this second group of people he was scolding.
This group of people is actually a group of mercenaries and blood-sucking worms. Not only do they lack loyalty and sense of belonging to the giant group, but they also lie on the giant's body and drink blood.
He painstakingly studied and saved the giant's major offensive, but it was defeated by this group of people.
Seeing Shi Yuzhu's appearance, Fang Chen couldn't help but sigh in his heart. When he had seen Shi Yuzhu's glory, he was naturally deeply touched by Shi Yuzhu's current desolate appearance.
Chapter completed!