Chapter 134 Shooting an Advertisement
With Fang Chen providing the money, Duan Yongping was also happy to see Little Overlord make his own cassettes.
It’s not that he doesn’t know the benefits of making his own cartridges, it’s just that he doesn’t want to occupy the resources of the game console.
Fang Chen gave him such great trust and complete financial support. If the game console fails to become an instant success, it will be his responsibility.
He may even further self-doubt whether he has really accomplished nothing.
After graduating from college, he had failed so many times that he could no longer bear failure.
As for Fang Chen adding such a big thing to him, Duan Yongping didn't care. For him, expanding the scale of production is like Han Xin's order. The more troops the better, and he is not afraid of how many people come.
The change of Rihua's name to Little Overlord was also unanimously approved.
Fang Chen decided something, and Duan Yongping also seemed to agree very much, so naturally they would not be stupid enough to voice any objections.
Next, it’s time to shoot the commercial.
Fang Chen told everyone about his idea of shooting an advertisement, and everyone looked at each other, a little at a loss.
Shooting advertisements is not unfamiliar to people nowadays. Since the first toothpaste advertisement was published in Jinmen in 1979, China's advertising industry has once again announced its recovery.
However, TV advertisements mostly focus on electrical appliances, watches, skin care products, clothing, alcohol, health products or daily necessities.
There are no advertisements for game consoles at all.
It can even be said that there are no toy advertisements.
"I support Mr. Fang's idea. As the saying goes, the smell of wine is afraid of deep alleys. Our game console is so good, why can't we advertise it?" Duan Yongping stood up and said.
Fang Chen nodded, he was not surprised that Duan Yongping stood up.
Because in his previous life, Duan Yongping was an out-and-out marketing master and advertising master.
The reason why the Little Overlord was able to break out of the siege without taking any advantage and being surrounded by layers of people was because of the familiar advertisements.
"The little bully has endless fun!"
"Back then, I used my fists to conquer the world. Now in this computer age, my son wants to conquer the world with a little bully. We are the same parents in the world. I hope my son will become a dragon, little bully!"
"You shoot one, I shoot one, and the little bully comes out with the learning machine. You shoot two, I shoot two, and we learn the game together..."
Even next year in the previous life, CCTV's first advertisement for a sales event with prizes launched the "Own a MiniBawang, create a household worth ten thousand yuan" Little Bawang competition. It was Duan Yongping who spent a huge sum of 400,000 yuan to do it.
Fang Chen proposed and Duan Yongping agreed, so the others could only praise and praise.
However, what they have been wondering recently is how Mr. Duan has become Mr. Fang’s yes-man. Mr. Duan fully agrees with whatever Mr. Fang says.
Duan Yongping actually didn't want to do this, but he couldn't control himself. Except for the cassette, every proposal made by Fang Chen seemed to be in his heart, as if he didn't agree with it, just like he was at odds with himself.
The advertising company, filming location, and actors were quickly finalized.
Fang Chen actually asked for something very simple.
It was a scene where two young actors were sitting in front of the TV, playing games on the Xiaobawang game console.
The first thing that caught the camera was a group of children gathered together, and then the camera went a step further, revealing two handsome and cute little actors.
"In this section, I want you to stop the camera and give a huge close-up of our Little Overlord game console, especially the two logos of Megatron and Decepticon on it." Fang Chen instructed the director.
At first, Fang Chen asked for Optimus Prime and Megatron, but then after thinking about it, he changed Optimus Prime to the Decepticons.
The reason is very simple, that is, Decepticon has the word "Ba" in it.
"Then the camera goes up. This is the focus of the shooting. Some game images need to be quickly displayed on the TV," Fang Chen said.
Fang Chen lists the ten most classic FC games such as "Super Mario", "Contra Series", "Saraman Snake Series", "Double Dragon", "Fist of the Dragon 3", "Tank Battle" and so on.
The game screen was released.
"Finally, here are the pictures of our Little Overlord Game Console. Now we have to dub it. The Little Overlord Game Console is a lot of fun!"
After listening to all of Fang Chen's requests, the director wiped his sweat vigorously.
He has never encountered a company boss like Fang Chen who demands everything and even arranges every detail.
It can even be said that he is just a puppet under Fang Chen, with no room for self-expression.
Now he can't wait to give the director's tube to Fang Chen. You said it so well, you come and shoot it!
In the end, although the director was a little reluctant, he still followed Fang Chen's requirements and shot the advertisement meticulously.
After seeing the finished film, the director himself was dumbfounded. The effect was indeed better than expected. It was simply the pinnacle of his advertising shooting career!
Anyone who looks at this advertisement will feel like they want to buy a game console and play it.
In particular, the few young actors went crazy. They completely forgot that they were filming and were completely immersed in the world of the game. They were extremely focused.
When I finally left, I was still reluctant to leave, and almost cried. Fang Chen could only give one child a Little Overlord game console to settle the matter.
Fang Chen didn't care at all about the director's arrogant attitude.
In his previous life, he had many dealings with advertising directors.
Of course, their company is a small company, and the commercials they shoot are not big, and the commercials they shoot have not even been admitted to Star TV.
But this does not delay the fact that Fang Chen's vision is thirty years ahead of the overall Chinese advertising industry at this time.
Finally, the advertising broadcast was also agreed upon, and it was broadcast during prime time, just before and after the cartoons were broadcast, including the advertisements in the middle of the cartoons, and then the advertisements in front of the popular TV series were also taken over by Little Overlord.
As for why we don’t talk about it in full, it’s because children often can only watch the beginning of a TV series and then be driven away to do their homework, and the subsequent commercials are useless.
I have to say, this is a sad story.
Fang Chen wants to ensure that as long as the children sit in front of the TV, they can see the advertisement for their little bully.
The battle was complete, so the money was naturally spent like water.
The advertising fee for provincial TV stations is 300,000 yuan a month, and that for municipal TV stations is 50,000 yuan a month.
Fang Chen not only contracted the municipal-level TV stations in Xiangshan City, but also in the five surrounding cities, Yangcheng, Pengcheng, Chancheng, Wuyi, as well as Xiangshan City's sister city, Xiangzhou City.
He wants to start a war in six cities!
Chapter completed!