Chapter 1040 Marketing genius
Seeing that many of his companions around him were only submissive and hesitant, not even daring to say hello to Fang Chen, Jackie Chan had no choice but to bite the bullet and said, "Hello, Mr. Fang."
The reason why he came out like this is not because of his personality, he really likes to be the big brother, but among so many people, he is probably the only one who has met Fang Chen, and they are relatively acquainted with him, and he is still a child.
Overlord game console, spokesperson for learning machine.
If possible, he could probably become the spokesperson for the Little Overlord VCD, so he had to come forward.
What makes him a little strange is that it's already this time and no one from Xiaobawang has talked to him about the VCD endorsement.
To be honest, he felt a little condescending when he was the first to become the spokesperson for Little Overlord a few years ago. After all, he is already a famous star in Hong Kong and even in Southeast Asia. He is also the person with the highest salary in the entire Hong Kong film industry.
At that time, Xiaobawang was still an electronics factory in mainland China that was only slightly famous in the game console industry.
But who would have known that Little Overlord, or Qingtian, would develop so fast that in just three years, it would become a large multinational company spanning China and Russia, and Fang Chen would become a very important figure in China, the United States and Russia.
, the mountain was so high that he couldn't see the edge even if he broke his neck.
And as the advertisements for the Little Overlord game console and learning machine spread throughout the streets, he actually took advantage of the Little Overlord.
Since he signed an endorsement deal with Xiaobawang, mainland China knows that more and more people like him, and there are also many manufacturers in mainland China who want to sign advertising contracts with him and let him be spokespersons.
This trend even spread to Xiangjiang, allowing him to sign several large advertising contracts in Xiangjiang, and there was an endless stream of people looking for him to cooperate like crucian carp crossing the river.
The main sales market of these enterprises is the mainland.
It's almost like cooperating with a well-known international brand or even a luxury brand to endorse their products.
For celebrities like them, endorsements and advertisements are meant to bring sales to products, endorse products, and make people believe in the quality of the products, which naturally consumes their popularity.
But there is one exception, and that is the endorsement of internationally renowned brands, especially luxury goods.
After decades or even hundreds of years of hard work, these internationally renowned brands and luxury goods have reached the point where they are known to everyone around the world, and their spokespersons do not add much to the brand.
In comparison, what these brands value is not the celebrity of the star, but whether the star's characteristics are consistent with the characteristics of their own brand, the culture and heritage they want to express.
And it is precisely because of these particularities that being able to endorse these internationally renowned brands and luxury goods has become a thing that brings glory to the faces of celebrities.
It seems that once the celebrity endorses these internationally renowned brands and luxury brands, the star's figure and style will rise to a new level.
Moreover, the more internationally renowned brands and luxury brands you endorse, the higher your figure and style, the more likely you are to be a starring actor in the future and receive high remuneration.
This is why celebrities are willing to cooperate with these internationally renowned brands for only a small amount of endorsement fees, or even no money.
Since he became the spokesperson for Xiaobawang game console and learning machine, he has realized all the benefits of endorsing internationally renowned brands and luxury goods, and the effects are as strong as those of endorsing five international brands.
Well-known brands and luxury goods are almost there.
But what is a bit strange is that the sales of the products he endorses, except for Xiaobawang, do not seem to be very good, and it can be said that instead of increasing sales, they have declined a lot, and even two companies have closed down.
This is too strange.
Could it be that I have some bad luck?
But it shouldn’t be. My career is developing well. I am already the highest-paid person in Hong Kong. And isn’t Little Overlord also prospering? Isn’t it now the largest private enterprise and high-tech enterprise in mainland China?
Could it be that Fang Chen's life is a little tougher?
Thinking of this, Jackie Chan looked Fang Chen up and down carefully. To be honest, when he saw Fang Chen this time, he felt that Fang Chen's power was much stronger than when he first saw him a few years ago.
Otherwise, how could they behave like they don't know how to speak if Fang Chen doesn't speak.
At this time, he probably had some understanding of what is meant by "If I don't speak first when spring comes, no insect will dare to speak."
Seeing Jackie Chan speak, the others also greeted Fang Chen one after another as if they were waking up from a dream, and then they still looked at Fang Chen in awe.
Before coming, they had been warned and educated by their boss in every possible way. When meeting Fang Chen, the mysterious rich man, they must be respectful and respectful. Even if Fang Chen has any unreasonable demands, they must be respectful.
Agree immediately and don't cause trouble for them.
Otherwise, let them know how to write the word trouble.
Fang Chen looked around at everyone, and then said with a smile: "First of all, on behalf of Qingtian and myself, I would like to express my gratitude to everyone for coming and supporting Qingtian..."
After staying there for a few minutes, Fang Chen immediately withdrew, as if he was just pretending to be cool and running away.
But it's true, come and meet these stars, let them know that Qingtian still values them, and ensure that they can cooperate with Qingtian in the future to make the VCD a hit, and don't cause any trouble, let alone
Why are you showing off like a star? Other than that, Fang Chen really has nothing to talk to these Hong Kong celebrities.
Wouldn't it be nice for him to make more phone calls to Su Yan when he has the time?
After returning to the office, Fang Chen said to Jin Zhijiang: "Do you have any ideas about the spokesperson of VCD this time?"
Jin Zhijiang resisted the urge to roll his eyes and said honestly: "No, it depends on your opinion."
Can he have an opinion?
Does he dare to have an opinion?
Previously, he reported to the head office that he planned to let Jackie Chan be the spokesperson of VCD.
As the executive deputy general manager of Xiaobawang, he has always been responsible for advertising, endorsements, and other related matters.
I have cooperated with Jackie Chan for several years and have a good relationship with each other. Jackie Chan is also quite sensible and approachable. When I need Jackie Chan's cooperation, I usually just make a phone call and Jackie Chan will fly over and never mention any compensation.
class.
In addition, the sales of game consoles and learning machines have always been good, and Jackie Chan is also one of the most famous movie stars in Hong Kong. It is actually quite appropriate for Jackie Chan to endorse the VCD.
In other words, among the company's products, except for the repeater, which is mainly for the mainland market, it did not let Jackie Chan endorse it. Instead, it chose a junior high school student as the spokesperson. Aren't the rest of the products endorsed by Jackie Chan?
But who would have known that after the report was typed, the head office never approved it, and there wasn't even a follow-up to it.
He called Duan Yongping directly, but Duan Yongping said that he had agreed, but was stuck with Mr. Fang.
After hearing this, he instantly withered and never mentioned the spokesperson again. Now Fang Chen asked him what he thought about the spokesperson.
To be honest, he has no opinion and doesn't intend to.
After seeing through what Jin Zhijiang was thinking at a glance, Fang Chen felt a little helpless. He knew why Jin Zhijiang wanted to continue using Jackie Chan, and the reason was very good.
But the key point is that as a person who has seen Jackie Chan's solid record in endorsements, he really doesn't dare to let Jackie Chan endorse VCD.
After endorsing Bawang Shampoo, it was revealed that Bawang Shampoo contained carcinogens. Although there were clarifications from various parties at the time, and Jackie Chan himself stood up and said that it did not exist, Bawang Shampoo still disappeared.
Endorsing Mitsubishi, it turned out that Mitsubishi's cars had quality problems. Although the manufacturer recalled them, the quality problems have long been deeply rooted in people's hearts, so Mitsubishi has basically disappeared in China. The most common Mitsubishi car product is probably the supply
engines from major domestic automobile manufacturers.
After endorsing Aiduo VCD, Aiduo collapsed, and Aiduo's boss Hu Zhibiao was even imprisoned.
As for the endorsement of Fenhuang Coke, if Fang Chen hadn't mentioned it, probably no one would have remembered this brand.
Of course, Jackie Chan endorsed Little Overlord in his previous life, and Little Overlord eventually fell out of favor.
But the main responsibility does not lie with Jackie Chan. It was Chen Jianren who was unwilling to give shares to Duan Yongping and other senior management teams. This led to Duan Yongping and others leaving and founded BBK. This led to the decline of Little Overlord.
It was precisely because of this and the fact that there was really no spokesperson available at the time that Fang Chen felt that his life was still pretty strong, so he used Jackie Chan.
Furthermore, if we really look into it carefully, among the brands that Jackie Chan has endorsed that have become popular, which one of them has become popular because of Jackie Chan.
I don’t know if it’s because Jackie Chan’s dark halo and bankruptcy halo are indeed ineffective on game consoles and learning machines, or because Fang Chen’s fate is really hard. In the past few years, Jackie Chan has endorsed the Little Overlord game console and learning machine, and the Little Overlord has indeed not appeared.
Nothing has happened, and there are no signs of it going bankrupt.
But no matter what, Fang Chen refused to use Jackie Chan as an endorsement on VCD. If Jackie Chan's bankruptcy halo took effect, he didn't want to end up like Hu Zhibiao, the chairman of Aido VCD.
You know, Hu Zhibiao was known as the "Father of VCD" back then, and he even photographed the CCTV King of Videos.
Thinking of this, Fang Chen had an idea. This Hu Zhibiao was in Xiangshan. Maybe he was not far from Little Overlord now, wandering around casually, or even becoming an employee of Little Overlord. He wouldn't be surprised.
After all, Hu Zhibiao is from Xiangshan, and he met Duan Yongping in his previous life because of the counterfeit game console incident.
Duan Yongping accidentally found Hu Zhibiao when he was looking for the manufacturer of a copycat Xiaobawang game console.
Well, yes, Aido also started out by making game consoles, but the game consoles produced by Aido cannot be regarded as fake Xiaobawang, they can only be said to be counterfeit.
After all, there is no Little Overlord logo on it.
Seeing Jin Zhijiang's depressed look, Fang Chen said, "What do you think of Stephen Chow?"
Ever since Jin Zhijiang's report was suppressed, he had been thinking about who he wanted to be the spokesperson. He even thought about directly asking Jet Li to be the spokesperson like Duan Yongping's Backgammon learning machine.
But in the end, he decided to ask Stephen Chow to be the spokesperson for VCD. After all, at this moment, Stephen Chow was becoming famous. Last year was even called the Year of Stephen Chow. All the top five movies on the box office list were
It was played by Stephen Chow, and this year with "Tang Bo Hu Spots Autumn Fragrance", Stephen Chow will prove to the world that at his peak, the only one who can defeat him is himself.
After hearing what Fang Chen said, Jin Zhijiang still felt unwilling, but he still nodded and felt inexplicably relieved.
Although the best candidate in his mind has always been Jackie Chan, Stephen Chow is also good. In any case, it is better than Fang Chen randomly selecting cats and dogs as endorsements.
After all, Fang Chen just randomly found a supporting character to endorse VCD, so he still had to hold his nose to admit it.
Comparatively speaking, finding Stephen Chow is already the best result.
Jin Zhijiang comforted himself.
After finalizing the spokesperson matter in a few words, Jin Zhijiang said that he would talk to Stephen Chow later, Fang Chen directly asked Jin Zhijiang: "How do you plan to arrange these celebrities, what do you want them to do, do you have a plan?"
Jin Zhijiang nodded, then took out a document from his briefcase and asked Fang Chen with some uncertainty: "Do you know the idol of Dongbo?"
Fang Chen frowned slightly and said with some surprise: "Aren't they just some young children and idol groups? Are you planning to let these already famous stars make their debut again?"
How could he not know about the idol groups in Dongwa? Anyone who has seen the support clubs of these idol groups will be deeply impressed by the crazy uncles who are wildly waving light sticks, cheering signs, and uniform movements.
In fact, idol groups were popular in Japan in the 1970s and 1980s, but the idol group model that the public is familiar with today was only formed after the economic recession in Japan in the 1990s.
But what Fang Chen doesn't understand is, what is the relationship between these Hong Kong celebrities and these Japanese idol groups?
After all, these Xiangjiang stars are considered serious actors and stars, and they have a great reputation throughout East Asia and have many fans. However, those East-Japanese idol groups have the lowest status in the entertainment industry, and are at the bottom of the discrimination chain.
.
Seeing that Fang Chen actually knew about the Dongwa idol group, Jin Zhijiang's expression changed slightly, and he couldn't help but complain in his heart: "You are not much different from these young kids."
However, Jin Zhijiang obviously forgot that as Qingtian's youngest vice president and branch general manager, he was about the same age as those Japanese idol groups.
"Since you know those Eastern Japanese idol groups, I won't introduce them much. This is my plan. You can take a look."
With that said, Jin Zhijiang handed the plan in his hand to Fang Chen.
Chapter completed!