Chapter 141 Product Launch
Wu Xiaofan gave Jiang Yue great trust in their joint cooperation, and his friendship with Jiang Yue became increasingly profound. Although they did not have many opportunities to meet each other, they often communicated by phone and WeChat.
Jiang Yue has already started to do the preliminary work. He asked Xie Fei to make space in every supermarket to put a cosmetics counter.
All Aiyi cosmetics have been put on the shelves in Qihui Supermarket, and special discounts have begun on the products.
Many outdoor advertising spaces in Dengzhou City were filled with Aiyi brand advertisements overnight, and some websites with high traffic also began to carry out bombing propaganda.
Aiyi's three online direct stores started selling products at the same time. In just one day, online orders reached 7 million in sales. Jiang Yue was quite satisfied with this result. After all, this was just her first try.
Jiang Yue has done all the work before the launch, and the product launch site is arranged at the Regent International Hotel.
Jiang Yue is quite experienced in these matters now, and he does not need to worry about the layout of the venue. The management team, under the leadership of Mei Yuting, has already arranged it in advance.
This time he did not specially invite the media, because Wu Xiaofan and Shen Xiuyu could attract many media on their own. After the media people arrived, he had time to do on-site public relations.
Aiyi Cosmetics Jiangyue has been handed over to the management team to operate. The general manager is Zhang Xin, who is 36 years old and has many years of experience in the marketing of skin care products.
He is a friend of Yintian, and now Yintian and Jiang Yue are very happy to cooperate. He will recommend Jiang Yue to anyone who is an elite in the relevant industry.
Even if there are talents that he does not need, Jiang Yue will recommend them to some companies such as Lijing Garments or Chaozhen Real Estate. Yintian has earned a lot of agency fees from Jiang Yue in the past six months, and the two have a very happy cooperation.
Yin Tiandu is about to become Jiang Yue's head of the human resources department, and Jiang Yue almost accepts all the talents he has dug up. Some relatively friendly companies will also entrust Jiang Yue to provide talents, and Jiang Yue is also willing to help them.
The night before the product launch, Wu Xiaofan and Shen Xiuyu came to Dengzhou with four other celebrities, all six of whom are shareholders of Aiyi Cosmetics.
Their itinerary was deliberately made public, attracting a large number of media people to follow and report. In the evening, Jiang Yue warmly received them and arranged for people to receive all the media people.
"Mr. Jiang, your trick is really good. Traffic stars are different. If those third- and fourth-tier stars would pay attention to their news, no one might go if they invite media reporters." Zhang Xin said to Jiang Yue with a smile.
"If you do this kind of activity too much, you will naturally accumulate some experience. If you can save money, try to save it, but there are some money that you shouldn't save and don't save it. We invite media people to come and reimburse them for food, drink, accommodation and transportation expenses.
This is a responsibility that should be fulfilled. But when they take the initiative to come over and we reimburse them for various expenses, they want to receive a favor from us. Spending the same money will have obviously different results and effects. We must do a good job in receiving media people, and we must do a good job in receiving media people.
They must not be stingy, and they must not be stingy in what they have to pay.”
"Don't worry, Mr. Jiang. We have made arrangements for all the media people coming here. All the round trip expenses will be reimbursed. We will also provide free food and accommodation, and we will give them no less red envelopes."
Zhang Xin told Jiang Yue the situation, knowing that Jiang Yue would never save money in this regard.
Jiang Yue is very satisfied with Zhang Xin's ability to do things. Yin Tian will not do those superficial things. The talents he introduces to Jiang Yue are all worthy of their reputation.
Jiang Yue also sent invitations to many corporate executives and business elites in Dengzhou, inviting them to attend the product launch conference tomorrow.
We also prepared an exquisite gift for everyone, an exquisite cosmetics set worth 6,888 yuan, which is also the flagship product of the Aiyi brand.
After dinner, Jiang Yue and Wu Xiaofan had a brief chat. Wu Xiaofan saw the event site and some of Jiang Yue's arrangements. He thought about Jiang Yue's
I admire the courage very much.
"Our total investment has only been 80 million so far. Even a company with a budget of 1 billion or 80 million would not dare to build such momentum. You are really amazing." Wu Xiaofan gave Jiang Yue a thumbs up.
Jiang Yue looked at them and said with a smile: "You are not afraid that I will waste all the money. If it fails to be speculated or is fried, you will lose all your money."
"Hahahaha. Don't worry, I won't blame you even if I pay all the compensation. The worst I can do is just be an advertising spokesperson and not do anything for a year. It's not a big deal."
Hearing what Wu Xiaofan said, Jiang Yue felt much better, but he was still under pressure.
"Since you can think this way, then I will continue to invest in advertising. Anyway, we will spend only 80 million yuan. Either we can build a big brand, or we will treat this 80 million yuan investment as wasted."
"Okay, you can figure it out. Anyway, the money has been invested, so we can only keep moving forward bravely. Don't consider the ideas of the few of us. Since we choose to cooperate, we will always support you unconditionally."
Wu Xiaofan expressed his position on behalf of everyone. The pressure in Jiang Yue's heart suddenly disappeared, and he could give it a try.
Qin Mengyao has learned that Jiang Yue will hold a product launch conference tomorrow, and Jiang Yue has not invited senior executives from Renhuang Group's Dengzhou office to attend.
He knew that Zhang Hong was not in Dengzhou, and even if Zhang Hong was there, he would not invite Zhang Hong to attend. After all, they were once lovers, and it would not be appropriate for them to appear in public at the same time now.
"Mr. Zhang, Jiang Yue will hold a product launch conference tomorrow. Do you know about this?" Qin Mengyao called Zhang Hong.
"I know about this matter. Let him do whatever he wants. A small project invested tens of millions is not worth paying attention to. Besides, he is only in the initial stage now and may not have any achievements. We will not know until he starts to do it and then suppress him.
It hurts, there is no need to pay attention to him now."
"Okay, Mr. Zhang, I know what to do. Xie Yuhuai is very interested in Jiang Yue these days. Maybe he will take some measures against Jiang Yue."
"What does this have to do with me? I don't know anything." Zhang Hong said immediately on the phone.
"Yes, what he did has nothing to do with us. It was his own personal behavior." Qin Mengyao was a smart person, so she immediately changed her words.
"If a person causes public outrage, someone will definitely deal with him. Remember, our Renhuang Group will not participate in any disputes and do not bring any negative image to the group."
"Mr. Zhang, please rest assured that I will definitely maintain the group's image and will not discredit the group."
Qin Mengyao was shocked. She understood the meaning of Zhang Hong's words. No matter what she did, she could not involve the Renhuang Group, otherwise the position she had finally won would be in jeopardy.
She is a smart woman, and she will never do anything that is not worth the gain. She also understands that Zhang Hong has a bottom line, that is, she cannot touch the interests of the Renhuang Group.
If dealing with Jiang Yue affects the interests and image of the Renhuang Group, she is a sinner and everything she owns will be lost.
Thinking of this, she picked up the phone and called Xie Yuhuai: "Mr. Xie, Jiang Yue is having a product launch event tomorrow. Have you been invited to attend?"
"Mr. Qin, he is not very close to us and did not invite us to attend the press conference." Xie Yuhuai told the truth. He could not lie about this matter.
"I thought he didn't invite us just because he didn't like our Renhuang Group. It turns out he didn't invite you either. Since you are familiar with Jiang Yue, why not make an appointment to have a meal together in the past two days and get closer to him in the future.
"
Qin Mengyao said this deliberately, believing that her words would definitely irritate Xie Yuhuai.
Sure enough, Xie Yuhuai immediately said: "Mr. Qin,
It's a small, broken company with a bad brand. Even if I were invited, I wouldn't give him this face. I feel embarrassed even if I support him. There is no need to eat with him. He is not on the same level as us, and he is not worthy."
There was not only anger but also hatred in Xie Yuhuai's words. Qin Mengyao was secretly happy when she heard what he said, but she would never show it.
"Since Mr. Xie doesn't want to, let's forget it. Let's talk about it later when we have the opportunity." Qin Mengyao then hung up the phone.
After Xie Yuhuai hung up the phone, he was even more angry. The woman he loved admired Jiang Yue so much, which he could never accept.
He immediately called his subordinates and asked them to order a hundred sets of Aiyi cosmetics online. He had his own ideas.
At seven o'clock in the morning on the eighteenth day of the twelfth lunar month, all relevant personnel from Jiang Yue came to the hotel. Xiaoxiao and Tong Rou also came to help today. After all, they are also one of the shareholders.
Zhaozi and Tao Juan also arrived at the scene early in the morning, and Jiang Yue and Xu Na rushed over before seven o'clock.
When Xu Na saw Zhaozi and Tao Juan, she simply said hello. During this period, they hardly communicated and never had meals together.
Because Xu Na had always been resentful about Tao Juan's failure to transfer the shares of Qijiu, she had resentment towards Tao Juan and Zhao Zi, but Jiang Yue didn't know this, and he didn't usually care about it.
At the press conference, Jiang Yue handed over to Sun Xiaomiao and Zhang Hong. Whenever Jiang Yue had an event, Sun Xiaomiao volunteered to help. She is now very close to Jiang Yue, just like siblings.
The on-site commander is Zhang Xin, because he is the boss of Aiyi Company, and he is also the protagonist today. Jiang Yue will not do anything on his behalf. Since the company is left to him, he will give him all the rights.
.In addition to grasping the general direction, specific matters must be handled by them.
Ji Chaoran and Shen Chengjun also rushed over at 8:30. They are special guests today. They have been friends with Jiang Yue for many years now and fully support Jiang Yue in everything he does.
"Jiang Yue, I checked online. The order volume is huge. Shen Xiuyu still has a charming personality. This is also a typical fan economy." Tao Juan is very satisfied with the online sales.
"Don't underestimate the charm of a popular celebrity. After all, she has 30 million fans. Once the product quality is good, using the same cosmetics as the celebrity will satisfy the vanity of many people. Our products are high-end and use the Aiyi brand.
People are a high-consumption group, and their ability to discern is very strong. People in this group are not easy to fool."
Jiang Yue's words were recognized by everyone. Tongrou, Xiaoxiao and the others now use Aiyi products.
"Brand effect aside, the quality of our products has nothing to say. No matter in terms of oil control, whitening, moisturizing and other effects, they can definitely match the first-tier brands. But compared to those first-tier brands, we have a clear advantage in price. I believe that as long as we ensure the quality
, the market will definitely open up.”
Tongrou gave an objective evaluation of the product, and Tao Juan and Xiaoxiao also agreed with Tongrou's statement.
Because Shen Xiuyu has been trying the product, she also gave an answer yesterday, saying she is quite satisfied with the quality of the product. But now Aiyi is an unknown brand, and its cost performance is relatively low.
But Jiang Yue is not worried about this, because the formation of a brand requires a process. He believes that as long as everyone keeps working hard, the Aiyi brand will eventually become a well-known trademark.
Jiang Yue invented cosmetics in just three months, which was incredible to many entrepreneurs and executives who attended the meeting.
Because this requires a large amount of investment, where does Jiang Yue's money come from? This is what everyone is most confused about.
Chapter completed!