The reason given by Warner is reasonable.

Ye Weiyang and the others have indeed realized that compared with Chinese fans, European and American fans are indeed much worse.

In addition to the non-closing bands, they basically stay in China at other times, and even occasionally go to Tokyo.

As for the concert, there are only a few people who can watch it. Only 300,000 or 500,000 people can buy tickets for a tour.

In addition, North American fans have almost no chance to meet with the band that never closes.

Moreover, Ye Weiyang and the others have another bad disadvantage, that is, they don’t like to use social APPs very much.

Whether it is Twitter or Weibo, their accounts are basically operated by staff. In addition to forwarding advertisements, they usually post selfies once a month.

Unlike some celebrities who use Weibo as their circle of friends, they can chat with fans on social media down-to-earth.

So they still have a high sense of distance between them and their fans.

It’s okay in China, there are various variety shows, and self-media also likes to write articles on bands every day.

But in North America, bands that don’t close are really not down-to-earth.

No wonder many fans are reluctant to buy physical albums.

Fan economy requires two-way maintenance.

Why do Korean idols have such strong fan cohesion? They even allow foreign fans to voluntarily spend money to buy "not shipped back" albums for charity?

Isn’t it because their fan relationship is well maintained?

Give fans a feeling that I am not chasing stars, but supporting good friends.

After understanding this, Ye Weiyang and the others had no objection to running away from the roadshow.

If you have to work hard, just work harder.

It's time to interact with fans more.

Throughout December, the bands were busy all the time, almost a day to a city.

In more than 20 large cities in North America, all the bands were running away.

When they arrive at a place, they will hold a roadshow in the largest square in the local area.

It doesn’t cost money or tickets. As long as you can squeeze into the scene, you can listen to the band singing the songs in the albums "23" and "21" for free.

This is like a money-free tour.

Of course, compared to tours, roadshows are still much simpler and simpler.

There is no stage design or careful arrangement.

It’s just to give a stage, and then the band will sing wherever they think of it, it’s over.

The level of care is comparable to that of a bar singer.

but!

The effect is very good!

Because every time Warner chooses the square is the largest landmark building in the area, which can accommodate up to hundreds of thousands of people.

So every roadshow is equivalent to a concert for hundreds of thousands of people.

Nearly half of them were local fans of the band who came to hear the news.

I saw the band that never closed, heard them singing, and watched them perform hard.

Many fans who were originally undecided to buy the album have placed an order on Warner's official website after they returned home.

And there is also a reason to convince yourself.

I listened to a live performance of a band that never closed. I should have paid something to support them, right?

An album worth $25 is much cheaper than a concert ticket that costs hundreds of dollars.

Since I have listened to the live performance, I will buy an album to support their ideas.

The band will be open all the way, as long as the roadshow goes, the sales of the album "23" will surge!

When the band's North American roadshow ended, the sales of the "23" physical album also reached 8.5 million!

Most of them were added to roadshows in the past month!

The digital album of "23" has always sold very well, with sales easily exceeding 15 million copies in one month. It can be said that whether it is a physical album or a digital album, it is not far from the sales targets shouted by Warner Vice President.

It should be achieved within the next year.

However, after all, the gap is still a million, and Warner's senior management is still very urgent.

Especially after seeing the roadshow of the non-closing band as planned, Warner immediately had a new idea.

After the North American roadshow ends, the European roadshow will be started immediately!

You can't be more favorable than the other!

Europe, America, Europe and America are inseparable!

Not to mention the British market, which is both in the English-speaking area, even the major powers on the continent are also an inherent market for English songs, and English albums have a great influence on the European continent.

The band went to Europe for a long time, and the sales gap of the 1.5 million physical albums can probably be filled. As for the digital albums, there is still a 5 million sales reduction?

This was not taken seriously by Warner.

The sales of physical albums are not easy to make a fuss. After all, the fake sales of more than one million physical albums are not easy to digest.

But it is much easier to get tricky on digital albums.

The left and right are just some virtual data. As long as you make it secretly, the sales of five million digital albums will be sold, the public will not be able to find the flow.

There are more than 7 billion people around the world, and there are five million people who use their mobile phones to buy a digital album. Is it strange? Who can track down on the Internet whether someone actually bought a digital album?

Not to mention some organizations that count sales.

Even the government of a certain country cannot make a 100% sure calculation of the sales of such transnational music albums.

Whether some of them are selling well is not evidence of the sales.

You should know that Warner is a multinational music group.

Not only have branches in Europe, America, but also in Asia and even Africa.

Branches in various places have made some tricks, but even those who are interested in the United States cannot find any evidence.

As long as things are done more cleanly and fewer people know, it is still safe.

but.

Ye Weiyang distrusts his promises given by Ethan.

When it comes to reinsurance, as long as someone takes care of it, there is always a possibility of leaking the secret.

The band has been open and open all the way, how can they make fake data on such things?

Even if no one knows it now, this scandal will be kicked out five years later, ten years later, and even after the band retreats without closing.

Even if there is no evidence, as long as there is rumors, it will be a reputational damage to the band that never closes.

So Ye Weiyang repeatedly instructed Ethan and even talked with Warner Group executives in person that if you don’t have this kind of data fraud before the last step!

As for whether Warner can listen, Ye Weiyang has no way to guarantee it.

Even if the band is the world's top star, they are still a little powerless when facing the thighs of capital.

This was also the first time he had other ideas besides singing.

Perhaps, the band that never closes needs a share of its own capital.

It may not be big, but at least they must be able to do the business they want as they wish.
Chapter completed!