Five hundred and twenty-five chapters "style" for luxury
A large number of big brands and luxury goods have all come to the door.
And I opened my mouth just to let the bands stay open as their Asian spokesperson.
The title given is the highest brand spokesperson, not the title of ambassadors, close friends, etc.
In fact, in the past, when the entertainment industry had not developed so well, brands only had the name of spokespersons, which was the earliest business cooperation model when they were looking for celebrities to endorse.
However, when the entertainment industry in various countries has matured and industrialization and commercialization have been done very well, celebrities have become assembly line products.
In the past, celebrities who were popular were really powerful and had strong appeal. The endorsement products could bring a lot of sales to the brand.
But many of the celebrities today are false, hyped, or created false prosperity.
After all, in the Internet age, anything can be faked, including the fame of celebrities.
Therefore, there is usually a period of inspection before luxury goods cooperate with celebrities.
And generally, starting from the lowest title, based on a series of data, performance and influence, we will decide whether to carry out the next step of cooperation.
This is where all kinds of messy titles appear.
What brand ambassadors, promotion partners, recommendation officers, and even brand close friends who only occasionally stand once or twice...
Before, the band had actually signed a one-year brand ambassador contract with LV.
Such an ambassador, which sounds nice, is actually invited to participate in some Chinese show events in LV, and just take pictures of the pictorials with LV’s luxury goods.
As for LV's store, they will not have their posters, nor will they have special advertisements.
But this time it's different. When these luxury goods come to the door this time, they hope to sign a contract with the band that never closes.
The title of the spokesperson is different from those ambassadors, close friends, etc.
The ambassadors and close friends are not tied to the brand. Even if there is any scandal in these ambassadors and close friends, their image will be completely ruined.
Then these big brands can also easily get out of their way and will not have any impact on themselves.
Because they can completely say that these people are just friends from our brand and do not have any in-depth cooperative relationships with each other.
Who wouldn't make a few bad friends?
The spokesperson is different, endorsement and speaking on behalf of the brand.
A brand spokesperson represents the image of the brand. If a spokesperson has a scandal, the entire brand will be implicated.
In fact, in the past, luxury goods rarely signed a title at the level of spokesperson in China. Only international superstars in Europe and the United States could sign the endorsement of these luxury goods.
But now it is different. China's national strength is getting stronger and stronger and its influence is getting bigger. After becoming the largest luxury shopping market, these luxury brands have to turn their attention to China and find local spokespersons.
At this time, the non-closing band that is causing trouble in North America and attracts the attention of the entire North American rock circle is of course a very suitable choice.
It is famous, well-known in Asia, and is well-known among the three countries of Japan, South Korea and China.
A band that signs a non-closed one can help promote brand promotion throughout Asia. How convenient?
Moreover, in the past, these international luxury brands only signed actors who had made their fortunes in Hollywood, and never signed singers.
Chapter completed!