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Chapter 408 Conquer the hearts of middle-aged groups! (6/10)

"When Love Is a Past", Zhou Ting and Li Zonggang joined forces, Ye Weiyang personally wrote and composed lyrics, and he must listen to singles in December!"

In this snowy winter, the song "When Love Is a Past" is so suitable as a quarterly healing love song.

The entire online was launched at 6:00 p.m. on December 8. At 8:00 p.m., the song successfully topped the hot search list of the three major music platforms, the hot song list, and the new song list in real time!

Ye Weiyang and Zhou Ting and Li Zonggang are really powerful, they are at the level of fantasy linkage. As long as people who know how to surf the Internet see these three names appear on the same song, they must listen!

According to incomplete statistics, in just four hours, the song received nearly 80 million views on three music platforms...

And it's a non-repeating playback volume!

This shows that there are 80 million people who listened to this song within four hours after the song was released!

On Weibo, the Weibo post Li Zonggang easily exceeded 50 million views, and the cumulative number of views of the MV video reached more than 40 million!

It’s really almost as long as anyone who surfs the Internet during this period has listened to this song from various channels!

And such a scene naturally led to the rapid popularity of the song "When Love Is a Past".

That night, many netizens who missed the release of Li Zonggang's new songs after they returned home, opened WeChat Moments, and all the excerpts of the lyrics of "When Love Is the Past" and the Moments that shared this song...

"Don't mention the past, life has been full of ups and downs."

"I still love you, I can't do anything to myself."

"Leave the past in the wind"

"I really want to break the past and let tomorrow continue."

The circle of friends that was originally sharing baby care, daily life, food, and embarrassing things suddenly turned into a sad emo...

This makes many people in the community confused.

But soon, after they also learned about the song "When Love is a Past" from the Internet, they quickly joined this large-scale human emo...

It is said...it's really just said...

Many netizens saw many middle-aged uncles with shirtless and tattooed on their shoulders and backs late at night, and then at the barbecue stall, stomping beer into their mouths while crying, fucking their throats, and singing "When Love is a Past" that is not at all.

Many young people also found that their parents didn't sleep at night, and the music of the song "When Love is a Past" and sighs came from the room.

The older the person, the more resonance and feelings will be made towards this song.

As some people say, this song gives many middle-aged people an answer, a question buried in their hearts for many years, and is answered and relieved.

How many stories are left with helplessness after washing away all the bad news, how many past events finally turn into peace.

With the help of this song, many middle-aged people's regrets and obsession with the unsatisfactory love have turned into peace after experiencing vicissitudes.

For young people, this song may give them more feelings of heart-wrenching pain of not being able to love, but for middle-aged people, this song is more of a healing.

Yes, when they listened to this song, they got relief. Everything in the past had already gone with the wind. Now they were surrounded by their wives and daughters, and the love they couldn't bear to look back on was left in their hearts with more regrets that they could not get the answer. This regret also adds to the end through the song "When Love Is a Past".

Li Zonggang, who sang this song, received a pre-sale explosion of the new album "Man Forty"!

The song "When Love Is a Past" is really suitable as the first title song of his new album.

Except for children who have not experienced true love in their teenagers, who cannot understand this song very much, from young people in their early 20s to middle-aged people in their forties or fifties, they can all find their own shadows in the song!

They are so cute about this song!

In addition, my expectations for Li Zonggang’s new album have also increased from being careless to being eager to hear other songs in the album!

Even though other songs may not be as good as "When Love is a Past", this song alone is enough to make them pay for the album!

Middle-aged people have always been the main consumer force in society!

An album is not expensive, with 20 to 31 digital albums, only 70 to 80 physical albums, and only 100 hardcover versions!

This consumption is really a piece of cake for middle-aged people!

Many middle-aged people who have never tried to buy genuine music when they hear that this album is so cheap, they ask their children to teach them how to place orders online without hesitation.

The pre-sale of the album "Man Forty" has soared!

One day and one night passed, and the 24-hour pre-sale of this album exceeded 550,000! Among them, 250,000 digital albums! 300,000 physical albums!

The pre-sale proportion of physical albums is amazingly high! It is almost halfway.

This also shows that Li Zonggang has attracted a wave of middle-aged fans with "When Love Is a Past". After all, middle-aged people prefer to buy visible and touched objects rather than the virtual string of data on the Internet.

Almost 90% of the 300,000 physical albums were purchased by middle-aged fans!

Moreover, the pre-sale sales of this physical album are even more powerful than the pre-sales of the physical album of the band's first album "Poetry of Post-Youth".

Middle-aged fans are really a big blank market...

Li Zonggang's test of the waters and transformation can be said to be the right way.

Among the middle-aged people aged 35-49, there is too little music friend.

Yes, it is "friend" rather than "idol".

To them, Li Zonggang was like an old friend who had not met, singing out all the hidden feelings in their hearts and giving them comfort.

This is true whether it is "The Hill" or "When Love Is a Past".

Compared to the word "idol", a young person who is only able to use, these middle-aged people who have already achieved success prefer to call Li Zonggang "confidant friends".

Because he understands the vicissitudes of middle-aged people’s inner world!

But there are gains and losses.

The digital sales of Li Zonggang’s new album are not that impressive.

On the first day of pre-sale with the best promotion effect, the digital album of "Man Forty" was sold for only 250,000 copies, and some of them may be bought by middle-aged fans who are brave enough to try new things.

The fans who were used to listening to his sweet love songs and following the love song prince route may only have more than 100,000 left and firmly supported him.

Most of the remaining ones may have been followed since Li Zonggang debuted, and they are still not young until now, so they can meet their appetite.

Like the new fans who have attracted in the past five years, those in their early twenties, they probably have changed their fans.

Even though the song "When Love Is a Past" is really good, for young people, the song of this song is really a bit too old-fashioned.

They still prefer the current music style.

This is how transformation is. Whether it is successful or not, it will lose some fans. However, after success, you can gain many new fans. If you fail, it will damage your vitality.

Fortunately, with the help of Ye Weiyang, Li Zonggang's transformation should be said to be very successful.

At least this is a good start, it won!
Chapter completed!
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