"Sweet" is the promotional song for the album "Poetry of Post-Youth", and the effect is still very good.

Driven by the program "Let's Love" and under the tap water of fans of the band, most netizens who surf the Internet at a high intensity knew that the band was about to release a new album in just one week.

To be precise, they are about to release their first official album.

As the band's first official album almost a year ago, considering Ye Weiyang's excellent music creation ability, this album is still very exciting.

Even some fans of the band who are not open to the end, but are just ordinary passers-by. When they heard that the band who is open to the end is about to release a new album, they all had the idea of ​​listening to it.

Although they may not spend money to buy physical albums that only fans are willing to pay for and collect, there is still a high possibility that they will buy digital albums.

This is also the reason why Rainbow plans to create a promotional song to promote the album "Poetry of Post-Youth".

In this world where no fans buy hundreds of albums to boost sales, the final sales of singer digital albums is the most important thing to see in addition to the reputation of the album.

After all, digital albums are bought first and then listened to. Whether consumers are willing to take the risk of buying them and not being nice to them depends on the singer's impression and musical strength that the singer usually gives to the public.

After the song "Sweet" spread sweet love messages across the Internet, it gave many people the confidence to buy the album "Poetry of Post-Youth". After all, the first promotional song is not even the title song, and it is so nice, so the other songs in the album must be not bad either.

The publicity effect was achieved perfectly, and even exceeded the predictions of the Rainbow Plan.

However, the publicity and distribution department of the Rainbow Project continued to go on other promotion plans without any hesitation, intending to promote the album "Poetry of Post-Youth" in one go.

On major social platforms such as Weibo and Douyin, various large Vs and high fan accounts that are related to music have been commissioned by the Rainbow Plan to promote the bands that are open.

Various Weibo promotional soft articles and Douyin promotional videos related to "Sweet" and "Poetry of Post-Youth" are all walking around the world.

And offline, the advertising spaces for public transportation systems such as subways and buses in more than ten first-tier cities and more than 30 second-tier cities were bought for a week by Rainbow Project and replaced it with the album cover of the non-closing band "Poetry of Post-Youth".

In addition, the official website of the artists of the Rainbow Project, major e-commerce platforms, and three major music platforms have launched the pre-sale of the album "Poetry of Post-Youth".

Digital album pre-sales can be purchased on three major platforms, while physical albums are on e-commerce platforms.

The pre-sale will be launched on March 12, and the first title song "The Wind Rises" will also be performed on the Tomato Channel's "Popular Songs" program on August 16!

All kinds of overwhelming publicity and promotion were carried out simultaneously online and offline. Suddenly, the Chinese people found that they could see posters of bands that were open when they went out, posters of bands to work, and after get off work, they could see promotion and promotion of bands that were open when they went home to surf the Internet.

This made some people who were not interested in music passively know the album "Poetry of Post-Youth".

This is the power of publicity.

Otherwise, as long as the publicity ability is strong enough, a dog can run for the president of the United States.

With such a comprehensive publicity, the days soon came to March 10, and the pre-sale date of "Poetry of Post-Youth" started.

Leng Hongning, who has become the president of the Cantonese fan club of the non-closing band, specially asked the company for a half-day leave and rushed back home before 2 pm.

For nothing else, it’s because the album “Poetry of Post-Youth” will be pre-sale at 2 pm.

"Brothers and sisters, all midnight snacks, the pre-sale is about to begin. I hope everyone can support and support the band as much as possible!"

"The physical album of "Poetry of Post-Youth" is 78 yuan per piece, with Blu-ray disc, with exquisite figure gifts and stickers for non-closing bands, and there are 1,000 albums with handwritten signatures randomly distributed. Those with capable dears are better to buy physical albums, and the collection value is still very high!"

"Also, among the first batch of 100,000 physical albums, 20,000 tickets to [New Song Concert of the Band of Non-Close Band] were also included. This is the first time that the Band of Non-Close Band has held a concert. If you can participate, the commemoration will be of extraordinary significance!"

"Anyway, buying a physical album is definitely worth the money. Once you win any additional gift, the value will be much more than the price of 78 yuan!"

As soon as Leng Hongning returned home, he called on everyone to buy pre-sales in a large group of fans of multiple local non-closed bands he managed.

As the base camp of the band that is open, Guangzhou has a lot of fans in Canton, and several large groups of 2,000 people are full.

The pre-sale and sales of physical albums can only be expected to be the core die-hard fans, ordinary passers-by fans, and ordinary fans, who are not very good at buying albums.

For example, Jay Chou is known as the youth of the 1980s, 1990s and half of the 2000s. It can be said that most young people are his passers-by fans or ordinary fans. Jay Chou will listen to his new song as soon as he releases it.

But how many people can actually buy physical albums?

The sales of this album are less than 500,000 yuan in mainland China, and the sales volume of this album are completely inconsistent with Jay Chou's fame.

Like Xue Zhiqian, Mao Buyi, Li Ronghao, etc., they are very popular in recent years, and are the most popular male singers in the Chinese music industry. The physical sales of the album are only tens of thousands...

The sales volume of digital albums is around hundreds of thousands, not more than 500,000.

Anyway, most people who claim to be a fan of xxx singers on the Internet every day will not buy physical albums.

Even digital albums have only one-tenth of the real purchase rate.

This is also why Leng Hongning kept inspiring fans of the band to try to buy physical albums in the group.

The fans in several groups she manages are the most core fans of the non-closed band Canton. If these fans don’t buy physical albums, no one will buy them.

However, Leng Hongning still compensated: "If you are really struggling with financial resources and have limited financial capabilities, you can also choose to pre-sale and purchase digital albums. The price of the digital album of "Poetry of Post-Youth" is only 20 yuan, which is the price of a month's membership. If you have the ability, try to support them!"

"Only when writing songs makes money, the band will continue to bring more good music to everyone. After all, there is no gentleman and no craftsman!"

"Presale is about to begin, please everyone!"

Leng Hongning's deep-spoken speech immediately made the core fans in the group scream!

"The ten-year-old fans of the band came uninvited without invitation. I must buy the pre-sale album! I hope I can win the concert tickets, and buy another one if I don't win!"

"Don't worry, president, you can still afford an album worth a few dozen yuan!"

"Buy! Pay for good music, that's what you should do!"

"Must support! I have mobilized my friends around me and everyone has pre-ordered them together!"
Chapter completed!