Under the same starry sky, Night Guard and Demon Hunting Division.

Ye Han stood alone in the yard, glanced at the guards at the door, and covered the anger in his eyes.

He thought in his heart as he walked.

Zhao Mansion.

"Sir, Tang Enxuan wants to harm Li Qingxian again."

"Um."

Street patrol room, room 9.

When the sun rose, he woke up and Li Qingxian wanted to go home directly, but he didn't know that Liu Muwa from the Ministry of Works came to the door in person and took Li Qingxian to the winery of the Zhaozhusi.

In the temporary meeting hall of the winery, people from Yewei, Ministry of Revenue, Ministry of Works and Inner Cushion House gathered together.

At this moment, more than fifty officials gathered, more than ten of them were of the most popular garments, and the rest were of the most low-quality green garments.

The winery was basically finalized. After the distillation tank was replaced with stainless steel, there was no major accident.

Next, the focus of the winery changed from original brewing to operation and expansion.

Liu Muwa, Luo Jing, Jingguan and others discussed the expansion and business methods together.

Li Qingxian was very modest at first and listened to the public's discussion on business, but the more he listened, the more speechless he became. These bureaucrats were not as good as ordinary businessmen, let alone himself, a self-media person who had been baptized by the torrent of information.

After listening, I couldn't help it. Li Qingxian stood up and said, "Do you know what the well of death is? Do you know what the new thing adopts a life cycle? Do you know what the innovator is, tasters and the public? They ignore it at all.

In fact, you can speak out and be blindly confident. How can you make the winery bigger and stronger in the future!"

Li Qingxian's mouth full of new terms shocked the audience.

Li Qing said casually, "Liu Sizheng, please take out your spell fog board. I want to demonstrate in public what new things are to adopt a life cycle. This is what my life magician grandpa mentioned when chatting with my father.

thing."

Liu Sizheng waved his right hand, and a white striped shell with a white background and a yellow striped shell flew out from the silverfish bag. The shell opened its mouth, and the black pearl in the middle spitted a ball of white mist, which condensed into a white board of mist behind Li Qingxian.

Liu Sizheng took out a pointed snail storing spell ink and handed it to Li Qingxian.

"New things are accepted and are basically divided into five stages, namely the innovator period, the newer period, the early popular period, the late popular period and the backward period."

Li Qingxian held a pointed snail in his hand and drew a horizontal and vertical stroke on it, saying: "This horizontal axis is time, and the vertical axis is product sales."

Then, Li Qingxian drew a line slowly upward from the intersection of vertical and horizontal points from left to right. After reaching the peak, he began to draw downward, like a rugged mountain. Then he drew a straight line and vertically made a mountain pattern.

It is divided into five segments.

"This first stage on the far left is very rare, called the innovator period, which refers to the emergence of a new thing, and only a very small number of innovators use it. There are only one or two people in a hundred people."

"The second stage to the right is called the New Taste Period. This is some people who like to taste the New Taste. There are only about ten in a hundred people."

"As time goes by, under the influence of innovators and new tasters, the third stage will be entered, and the public will gradually accept new things, and thus the early public period appears. At this time, these people are the main force in purchasing new things,

There are about 30 people in one hundred people. Our wine can only be considered stable until the early public period! Because..."???.

Li Qingxian drew dark shadows between the second and third stages and divided the two stages.

"Where is an invisible well of death between the new-taught stage and the early mass stage! We cannot be sure that new things will be accepted by the public, and it turns out that 99% of new things fall into death due to various reasons

There is no more climbing in the well. The things that are truly well known to us are actually less than 1% of them."

Speaking of this, Li Qingxian looked at everyone seriously.

"We have just entered the first stage, and before we have entered the second stage, some people have built a large-scale construction to open a hundred square meters together. This is clearly going straight to the Well of Death! I ask you, is the winemaking process completely mature? No!

Have you trained the master apprentice? No! Have you started to cultivate innovators and newbies? No! If you can’t sell wine, have you made plans? No! If the wine is sold too well and out of stock, how can you deal with it? No!

How to ensure the quality of the wine is consistent? No! I won’t say anything else. You have nothing to do, you are so full of blows. There was no safe production process at the beginning. How many times have this winery been blown up? Who gave you the courage

Do you firmly believe that you will sell well as you open a winery and continue to sell well?”

The meeting room was silent and everyone was red.

After a while, Luo Jing said carefully: "Aren't you the first one you bragging?"

Everyone nodded slightly.

"I thought you all knew these basic things!" Li Qingxian said mercilessly.

A look of shame appeared on everyone's faces.

"The origin of family education is the source of it." Liu Muwa sighed.

"Then what do we do?" Luo Jing asked.

"Our strategy for spirits is to be niche first, then the masses; to be special and then general; to be hungry marketing first, then ship in large quantities; to be small and iterative, then spread out in big steps, to withstand uncertainty, find the right ones, to find the right ones

Pain points, choose the best way to play, form a flywheel effect..." Li Qingxian waved his arms, showing the momentum of an Internet tycoon who was speechless.

These people have never seen such a dimensionality reduction attack, and the chicken nodded like a rice pecking at it.

"But...how do you do it specifically?" Liu Muwa said.

Li Qingxian said: "It's very simple."

"The so-called niche first and then the public means taking the route of powerful people, first promoting it among officials, wealthy businessmen, big clans and monks, to create a high-end spirit brand. I ask you, do you dare to have a big one?"

"What's the big one?" Liu Muwa asked.

"If you can't make an imperial wine, you can change the word "Yu" into a jade "Jade" in jade."

The officials looked frightened.

The eunuch Jing Guan hurriedly said, "You really make money and don't have to live, but... the jade seems to be fine."

Li Qingxian thought for a while and said, "Mr. Jing, I will trouble you, the Neiku Mansion, to offer this wine to the emperor. When we sell the wine, we can secretly tell customers that this is what the emperor has drunk.

Wine, to be honest, is this OK?"

Jing Guan said helplessly: "It's OK, but don't say it out in public."

Li Qingxian secretly scolded the cowards and said, "You can do it yourself. The so-called special groups first and then general groups, such as promoting them among soldiers and scholars, spending a lot of money to find a few scholars who are addicted to alcohol and have a reputation for writing.

A few poems about our wine, in short, are to create momentum..."

Li Qingxian talked endlessly, and everyone present was confused.

With Li Qingxian controlling the general direction, the route is clear, and everyone is working hard to slowly formulate various plans.

Focus on production, wine cellar reserves, gradual expansion, wine bottle packaging, powerful routes, marketing gimmicks, poetry publicity... a series of plans have been formulated.

Li Qingxian knew that he had no time to go home, so he had to stay here to check.

In the next few days, Li Qingxian stayed at the Zhaozhusi winery and slept less than two hours a day on average.

What Li Qingxian did not expect was that after his content was passed to the Ministry of Works, Xiao Yuan, the left assistant minister of the Ministry of Works, came to the winery in person.

He was the first person under the Minister of Works, Liu Muwa's immediate superior.
Chapter completed!