Now, it's time for Nike to make a decision. Should they renew the contract in advance?

Will a blockbuster contract be given?

Should the "Commander" series be made independent like the "Jordan" series back then?

All these business matters require decisions to be made quickly.

Because Lin Shaojie is in Spain, which is the headquarters of Adidas. Even if Lin Shaojie is burdened with a huge amount of liquidated damages, if Adidas can take over the market in Lin Shaojie's hands, this liquidated damages are not safe.

If Lin Shaojie is controlled by the Chinese Men's Basketball Team, even if Nike can use its market power to exert pressure in tandem with the "blue" association behind the opponent, Lin Shaojie's independence will prevent Nike from trying all this.

Maybe the rules at home and abroad are different, but when you do as the Romans do, you should operate according to the rules of which market you go to. This is the business logic of survival of the fittest.

You must find someone who is familiar with the local rules so that you can play them with ease. Otherwise, you will definitely have a bumpy road and make various mistakes in the end, and you will have to pay for the mistakes in the end.

Nike, which has been in business for so many years, knows this clearly. Unless they have no choice, they will not give up this huge market and their very appealing spokesperson.

When the "LeBron" series was crushed, the current "Commander" was already the second strongest brand after "Jordan"!

Nike can't afford the loss!
Chapter completed!