Chapter 24 Obsession and Reality(1/2)
"That's it!" Yu Anzhen pointed to the "Blood Romance" folder and said to Xiao Yuxuan, "I just couldn't find it online!"
"If you want to read it, just send it to your email! But I haven't finished it yet... I don't know when I will finish it... Sister, I must make it clear in advance, no rush for updates!"
"Did you write this?"
Under Yu Anzhen's disbelieving gaze, Xiao Yuxuan nodded: "Well... I wrote it for fun when I was bored. I liked this story very much, so I wrote it. Since you are willing to read it, please give me your opinions!"
At this time, Ye Fei walked in with a few takeout bags, "Are you hungry? It's really hard to find an open restaurant here..."
The three of them chatted while eating the lunch box Ye Fei bought.
"Yu Xuan, let me tell you, Sister Fei was a famous and talented girl in their School of Communication back then. If she hadn't been delayed by work all these years, she would have been a writer!" Yu Anzhen kept saying while holding the computer and eating lunch.
.
"Oh, really?"
"Yuxuan, don't listen to An Zhen's nonsense..." Ye Fei retorted.
Yu Anzhen looked at Ye Fei seriously and said, "Why am I just talking nonsense? I remember clearly that your dream back then was to be a writer."
"Hey, it's been so many years. If you didn't mention it, I would have almost forgotten it."
"So, Yu Xuan, you can communicate more with Sister Fei. Sister Fei still has a very unique experience in writing!" Yu Anzhen said to Ye Fei: "Sister Fei, you may not have thought that Yu Xuan has become a writer.
The potential! What I’m reading now is a book written by Yu Xuan, it’s quite interesting!”
"Really?" Ye Fei was surprised, "I really didn't see this...I'll read it carefully later."
"Sister Fei, don't listen to my sister... If you just write something and you are a writer, then this writer is too worthless! I just write casually when I am bored." Xiao Yuxuan took the item he bought just now.
Drink soy milk.
Seeing this, Ye Fei dissuaded her: "Don't drink the soy milk when it's cold, so don't ruin your stomach. Yu Xuan, you'd better stop drinking it. I'll boil some water!"
"It's okay, it's still warm. Sister Fei, you eat and I'll boil the water!"
Ye Fei stopped Xiao Yuxuan and walked over to pick up the kettle to boil water.
"Yu Xuan, to be honest, I've been quite confused during this time." Yu Anzhen said.
"What's wrong? Tell me."
Yu Anzhen put down her chopsticks and sighed deeply:
"It's about the album! When I was preparing the album, I always felt that it was difficult to invite songs. To be honest, if you hadn't helped prepare so many songs, Yu Xuan, I wouldn't even have a satisfactory title song!"
"Now that the songs for the album have been confirmed, I am very satisfied with both the theme of the album and the quality of the songs. However, all kinds of problems that I could not imagine before are coming one after another, which makes me feel overwhelmed."
"When I was in the company, there was a dedicated team for releasing albums. My job was just to cooperate with the early recording and post-production promotion. Now there are really many problems..."
"From the professional production team, to the production and distribution company, distribution channels to publicity plans, there is no clue at all..."
"I have contacted many previous methods these days, but the results are all unsatisfactory. When there is no guarantee of any results, they are all like lions opening their mouths, and the conditions are so harsh that it is unimaginable..."
"...Yu Xuan, does this sound like sincere cooperation to you? If Sister Fei hadn't been busy with me during this period, I really don't know what I would have done..."
"You are not an expert in the industry. Asking for your opinion may be a bit overwhelming. You just treat me as a sister and I am just complaining to you..."
Xiao Yuxuan generally understood.
Yu Anzhen was a contracted artist with an entertainment company before. As she said, the company has a clear album plan. Apart from cooperating with the early recording and post-production promotion, there is almost no need to worry about other things, not even the invitation to sing.
In this case, the company bears most of the risks and will naturally take away most of the benefits. For individuals, the benefit is that they can "guaranteed harvests despite droughts and floods."
The current situation is that all risks need to be borne by oneself. Putting aside the cost of the song itself, from production to distribution to promotion, everything requires real money investment, especially in the distribution channel. The condition for the distribution company to open is to get
Take 70% profit, as Yu Anzhen said, you may not see a splash if you stake all your wealth.
To put it simply, after Yu Anzhen opened her own studio, she encountered a rather embarrassing dilemma. Many things were not as beautiful as she imagined, and this gap caused confusion.
This situation is too normal.
"Thank you, Sister Fei!" Ye Fei boiled the water, made a cup of tea for Xiao Yuxuan and brought it over.
"Hi, are you welcome?"
At this time, Xiao Yuxuan had no intention of continuing to eat. He held the teacup in his hand and fiddled with it:
"Sister, as you said, I'm not an insider. If you really ask me for my opinion, it's like asking blindly. But based on your opinion, do you and Sister Fei still plan to release a physical album?
"
Ye Fei admitted: "Yu Xuan, I believe you can see that many of the problems An Zhen mentioned just now are encountered only when releasing physical albums."
Yu Anzhen couldn't hide her disappointment and nodded, "I also know that if I choose to use a digital album, many problems will be solved easily, and I'm not afraid of your jokes. I think I have an obsession with platinum records..."
"Platinum record?"
Ye Fei explained: "It is a certification term for the physical album circulation. Each country and region has different certification standards. As far as China is concerned, if the circulation reaches the standard of 50,000, it is considered a gold record, and 100,000 is a platinum record.
, 200,000 is double platinum, 300,000 is triple platinum, and 500,000 is diamond record. Sister An Zhen, each of her previous albums has been at least platinum record, and the best result is triple platinum, so this time she also set the goal
reached the standard of platinum album..."
Xiao Yuxuan asked a very amateur question: "Is it difficult to get a platinum record?"
Ye Fei couldn't hold back her smile: "It's not easy... Just think about it, for a well-produced album, with profit guaranteed in every link, let's not even talk about making a profit at a loss. The market price is almost 170.
How many people are willing to buy? How big a fan base is needed to convert it into 100,000 transactions? So, if you eliminate all kinds of tricks and achieve the standard of a platinum record, it is really not easy.
!”
"Sister An Zhen, you are a serious person. All previous albums have not been injected through other means except fans who voluntarily bought multiple copies. In this case, they have all reached the standard of platinum album. It is really not easy."
. Now you should be able to understand what she means by obsession, right?"
Xiao Yuxuan nodded. Not only could he now understand what the so-called obsession was, but he could also understand the difficulties Yu Anzhen mentioned just now: The companies in each link of album production and distribution channels are not philanthropists. With platinum,
If sales volume is the standard, publicity expenses are not included. Even if there is no profit, the actual investment is tens of millions of dollars...
Xiao Yuxuan couldn't help but think: Fortunately, in this time and space, copyright awareness is strong and there is no impact of piracy. If it were like the familiar time and space, with all kinds of piracy and counterfeit products rampant, Yu Anzhen probably wouldn't even dare to think about a physical album.
, not to mention the platinum record standard...
Therefore, Xiao Yuxuan could only say a few words of comfort: "Sister, I really admire you. If it were me, I wouldn't even dare to think of a platinum record. But, then again
, Nowadays, the Internet is becoming more and more developed, the times are different, and the market space for physical albums is getting smaller and smaller. We can't stay at the previous standards, right? Since the purpose of this album is to announce the return to the music scene, we just choose digital.
In the form of an album, let’s see how the results go first! If the results are good, we will release some physical albums to give back to the fans..."
Ye Fei also comforted her and said, "Yes, An Zhen! It's a good thing to have high demands on yourself, but as Yu Xuan said, the market for physical albums is getting smaller and smaller. We can't be angry with reality, right? To put it another way,
If you look at the current song platforms, there are various charts, such as the New Song Chart, the Trending Chart, weekly charts, monthly and quarterly charts, etc. We can also put aside the standard of platinum records and compete for various charts, right?
?”
"I'm just expressing my feelings. It's not that I can't think about it, so I just comforted you two by singing along?" Yu Anzhen was a bit stubborn.
"Hey! What Sister Fei just said about ranking is interesting!" Xiao Yuxuan chuckled, "For example, we can set a small goal first and earn him an e... No, we want to win everyone who can participate!
"
Yu Anzhen was overjoyed when she figured out Xiao Yuxuan's so-called "small goals": "You are really big-hearted! Is this just a 'small goal'? What are you thinking about?"
"Hehe, haven't you ever heard that 'how bold a person is, how rich the land is'? Just kidding, sister, what's your plan?"
Yu Anzhen took a sip of tea and stretched out two slender jade fingers: "One album and one concert. As long as you do these two things well, the whole year's goal will be achieved!"
"You are too general!"
Ye Fei explained: "Actually, I have discussed it with your sister An Zhen. The main focus in the first half of the year will be on this album. The second half of the year will be mainly on preparing for the concert. The location and venue of the concert will be based on the feedback from the album."
The situation will be determined again! As for film and television, it depends on whether there are good opportunities and scripts before we consider it. Yu Xuan, to be honest, I need to rely on you a lot in terms of albums. Do you have any suggestions?"
Xiao Yuxuan thought seriously for a while:
"Didn't I say that the songs in the album "Hello, Yu Anzhen" have different themes? Can that be done like this? For example, the theme of March is 'Encounter', which includes "Meet", "Legend" and "Flyaway"
"The four songs of "Ningxia" will be changed to the same theme in April, and so on."
"In this way, the monthly task is to record 4 songs, interspersed with different promotional work, such as participating in some variety shows, etc. The work intensity is within the tolerable range."
"Also, maybe we can really combine the album release with the song platform charts, such as monthly charts..."
"Then based on the monthly results, we can have a comprehensive control of the entire album, and we can also decide whether it is necessary to release a part of the physical album to give back to the fans..."
"It will take five months to release the entire album. At this time, you can make concert plans and arrangements with reference to the album's results."
"This is a rough rhythm. If there are other plans during the period, you can make adjustments. As for the recording of the songs, the professional staff will definitely have to figure it out."
Xiao Yuxuan's plan was highly feasible. Both Ye Fei and Yu Anzhen felt that it was more feasible the more they listened to it. Finally, the two of them looked at each other and Yu Anzhen made the decision - "I'll do as you say!"
Xiao Yuxuan did not clearly state his ambitions for the music charts.
In his opinion, if you release 4 new songs every month, not to mention taking the top spot on the new song charts, monthly charts, and trending charts, you can at least think about the top three.
I wonder, what are the 20 songs on this album? They are all classics that have experienced time, okay?
Coupled with Yu Anzhen's past achievements and appeal, is it too much to have ambitions for each list?
However, there is no need to say these words. Keeping a low profile is the way to go. As the saying goes, you can make a fortune by keeping silent, not by shooting!
Now that Yu Anzhen has agreed to such a plan, we can just proceed step by step and follow the established rhythm.
To be continued...