Chapter 172 Let’s fight, sacrifice flow hype!(1/2)
The next morning, after breakfast, on the way to the digital store, Su Zelin bought a few newspapers at the newsstand next to the school road.
The bastard rarely reads newspapers, which does not mean that he does not care about current news. On the contrary, Su Zelin has to pay attention to it every day.
After all, the password to making money may be hidden in the news. When you see it, you may think of it and unlock another way to make money.
It's just that the Internet is developing faster and faster, and the convenience and speed of online news have surpassed that of newspapers.
Today he was uncharacteristically different and bought several copies at once.
"Zhejiang Daily", "Lin'an Daily", "Qianjiang Evening News", "City Daily Talk", "Science and Technology Times"...
All are local newspapers with the fastest news.
The gangster first opened a copy of "Zhejiang Daily", browsed the first page only by looking at the title, and continued to the second page. Then his eyes lit up.
He found reports related to the new century.
Being able to be published in this newspaper is actually an unexpected surprise and was not originally planned.
Because "Zhejiang Daily" is the party newspaper of the provincial party committee, has a huge circulation, and is the most credible and influential mainstream paper media in the province.
It belongs directly to the party committee, and you cannot stuff money into it randomly, so you can only leave it to chance whether others are willing to write something for you.
Fortunately, I am lucky.
Of course, it’s not just luck either.
When working on the corporate plan for the new century, Su Zelin paid great attention to a positive image.
For example, New Century’s college student employees, almost all of whom are poor students, provide a part-time opportunity with good environment and benefits, which changes their difficult situation.
For another example, New Century provides low-cost rental opportunities to senior students who cannot afford computers. The rent is only half of that of other computer stores outside, and no deposit is required. All they need is a copy of their ID card and student ID card, helping these graduates to go smoothly.
Complete graduation project.
Later, New Century also established scholarships, and those college students with poor family conditions, but who studied hard and had excellent grades would have the opportunity to receive them.
In addition, it actively sponsors the Student Union to carry out various meaningful campus activities, whether it is literary evenings, sports games, and many other campus activities. Not long ago, it publicly promised to sponsor the Student Union at least 10,000 yuan every year for campus activities.
In short, since the day it was established, it seems to have been keen on various campus charities, like a breath of fresh air in the enterprise.
It was in this way that Su Zelin was able to successfully convince Dai Chuangxing, Zhou Fuliang and relevant leaders from the University of Technology, Normal University and University of Electronic Science and Technology of China.
If it were just a pure relationship with Dai Chuangxing, Su Zelin would not be able to pass.
Not everyone has no bottom line. Others are intellectuals after all, and they still have the most basic principles in their hearts.
It is precisely this good image that gave New Century the opportunity to appear in the "Zhejiang Daily", and it is still on the second page. This is already quite good exposure.
In the text, the editor generously praised this new enterprise, saying that the new century model has the courage to break the rules, is creative, and has great potential. It has opened five branches in a short period of time. In addition, it is full of positive energy, rooted in universities, and never forgets its original intention.
Making money from college students also gives back to college students. Such a conscientious enterprise is an example worth learning from.
Continuing to browse other newspapers, almost all local public and private daily newspapers at the municipal level have published it.
However, the titles of public daily newspapers are more formal and less sensational. The titles of several private daily newspapers that have been stuffed with money are more exaggerated.
"Shocked! There is such a large digital store hidden in Lin'an University!"
"College students from these five universities in Lin'an are blessed with super affordable computers on campus!"
"Three arrows shot together, five stars shine! On how a chain computer store quickly expands its borders!"
"..."
However, exaggeration is an exaggeration, and it is still far behind the sensational Internet self-media headlines of later generations such as "Xiao Lizi broke up with his girlfriend because the woman was too tight".
After all, as a physical paper media, you have to have some integrity and a certain lower limit. You can't write random things that have nothing to do with the content and the title just because you are paid.
After flipping through the newspapers one after another and reading the relevant content, Su Zelin smiled.
He is very satisfied that the New Year's Day publicity effect is better than he imagined, especially being published in "Zhejiang Daily" is an absolute gain.
In addition, several local TV stations also reported on the evening news yesterday.
Of course, not to mention the Lin'an local forum and the BBS of major universities. Currently, the Internet is an excellent and cheap publicity media. You don't need to give money to others, just let your own employees have time to do it. Today's market price does not cost 50 cents.
For a dime a piece, many employees are willing to do this job, so Su Zelin must master this tool carefully.
In fact, during the rise of the new century, it has always been inseparable from online marketing. When the Caiyuan store first opened, it also built momentum on the Caiyuan BBS.
Of course, there are also those marketing sentences that made the Zhejiang University store almost become an Internet celebrity store. In fact, they are also the crystallization of the wisdom of later generations of netizens.
But Su Zelin, who reaped the benefits of future generations, doesn’t feel guilty at all.
As a reborn person, if you don’t even have the slightest bit of wool for future generations, how can you be reborn?
Besides, the wisdom of the majority of netizens is infinite. If you collect those golden sayings from the Internet, new ones will naturally be born.
……
As soon as I walked into the digital store, I met Liu Wanyin.
It's not the normal business hours yet, but the employees have arrived and started working.
Liu Wanyin was directing the layout of the scene in the open space outside, still holding the small note in one hand, and looking at it from time to time.
The schedule for the big promotion the next day has all the big and small things written on it.
On the first day of the New Year's Day promotion, Liu Wanyin, the store manager, handed over an excellent report card.
There was no trouble throughout the whole day, and the flow of people seemed to be large. However, the order was maintained in an orderly manner, and the quality of the reception service was maintained. The sales volume that day was very satisfactory, and the incoming and outgoing goods and bills after get off work were also on schedule. p>
This also gave Liu Wanyin more confidence. However, the success of the first day did not make her dazzled by the victory and made her arrogant. Xiaoliu was still very humble. It can be seen from the small notebook that she did not have any
Lazy.
Haha, this new deputy seems to be very competent.
Yesterday, Su Zelin visited the Caiyuan store for a while, and left soon after, and went to three other newly opened branches to check on the situation. However, Liu Wanyin called him in the evening to report and learned that everything went smoothly.
"Boss, morning!"
Seeing Su Zelin appear, Liu Wanyin said hello, her eyes drifted to the newspapers in the gangster's hand, and she was slightly surprised.
She never saw Su Zelin reading the newspaper, whether in the digital store or in the classroom.
"There is some good news related to the new century, I think you can learn about it!"
Su Zelin raised the newspaper in his hand and then stuffed it into Liu Wanyin's hand.
With doubts, Liu Wanyin opened the front copy of "Zhejiang Daily".
"No need to look at anything else, here it is!"
The bastard pointed to somewhere on the second page.
"Wow, New Century reported it to Zhejiang Daily!"
Liu Wanyin got excited when she saw the title.
New Century attaches great importance to team building, and employees all have a sense of collective honor, not to mention that she is now the store manager.
After quickly reading the main text, she became even more happy: "The daily newspaper praised our new century by name!"
The class also subscribed to the "Zhejiang Daily". Liu Wanyin knew the weight of this newspaper and it was not easy to get its recognition, but New Century did it.
"Haha, there are still these!"
Su Zelin also found out the content related to the New Century in several other newspapers.
Liu Wanyin read them one by one and was more and more surprised: "Store manager, are we so famous in Lin'an in the new century?"
Su Zelin smiled and said: "That's not true. Don't forget that we are a large chain of digital stores with five branches! In addition to newspapers, we have also been interviewed by TV stations!"
ahzww
After a pause, he continued: "The new century is here today, classmate Xiaoliu, because you have made a lot of efforts as a veteran. Of course, it is also indispensable for the efforts of every employee. Please circulate these newspapers and let others
Check it out too!"
"Yes, boss!"
Liu Wanyin was in high spirits.
Now that New Century is famous, I feel a little proud!
Thinking of something, she used a ballpoint pen to circle the titles related to the new century on several newspaper pages, so that the clerk would not have to bother to search for them when passing them around. After all, the digital store would be open in a while, but there was no
Too much time.
This is Liu Wanyin's "delicacy", which is reflected at all times in work and life.
Classmate Xiaoliu took the newspapers and distributed them.
As soon as they heard about the New Century Report, the staff gathered around.
In this era, it is quite rare to be featured in regular media news.
"It's amazing, it has appeared in so many newspapers in the new century!"
"There are also ones like Zhejiang Daily. Let me see what they have written!"
"..."
Staff members rushed to grab newspapers, competing to get a first look at them.
At this time, Su Zelin's cell phone rang.
It's Kang Baohong calling.
"Boss, today's newspaper is out, we are in the "Zhejiang Daily"!"
To be continued...