I also spent a lot of money to buy a dragon-slaying knife.

"Third brother, you're back. I just got your phone number. I called you several times!"

Zeng Kaiping transformed into Kato Ping and operated quickly. He glanced at Su Zelin and turned his eyes back to the computer screen.

"Oh, I got it!"

When running in the morning and evening, Su Zelin always leaves his cell phone in the dormitory.

It should be Brother Xiao Yang or Kang Baohong calling. After all, something is going to happen later, so it’s normal to report to me.

Without being in a hurry to answer the phone, Su Zelin first walked into the back balcony, took off his shirt and threw it into the iron bucket, then took off the towel hanging on the clothes drying rod and wiped himself to avoid catching a cold due to sweating after exercise, and then returned to the dormitory.

.

I opened the drawer and took out my mobile phone. When I turned on the screen, I saw that besides Kang Baohong, there were also individual calls - Editor Wu Songyan.

This is the publisher’s editor’s private number.

Su Zelin was shocked.

It seems that there is good news from the publishing house, so I quickly replied with the number.

After a while, a middle-aged male voice came from the microphone: "Hello, hello!"

"Hello, Editor Wu, I'm sorry, I just went out to exercise and didn't bring my mobile phone."

"Haha, it's okay, Mr. Su, I just want to tell you that the book self-published in the name of your company has been scheduled for New Year's Day."

The editor of the publishing house is straight to the point.

As expected, Su Zelin couldn't help but be overjoyed.

"Haha, thank you, editor Wu, your publishing house publishes publications very quickly!"

"The main reason is that our president is also very optimistic about this book, so we arranged it quickly!"

Wu Songyan responded with a smile.

It's one thing that the president is optimistic, but what's more important is that Mr. Su is sensible.

Otherwise, it is possible that it will take an extra year and a half to release, and the scheduled release date may not be that good.

This is what it means to say that money can make the world go round.

The sponsor is generous, so the publishing house must show some respect, otherwise the money will be wasted.

The two parties exchanged pleasantries for a few words, and Wu Yansong said again: "By the way, didn't your company reserve a hundred sample books? Should these books be mailed to a certain address together, or should they be mailed separately?"

Now that the book has been published, Su Zelin will of course have to get a few copies to put in cups.

In addition, each digital store must also put a few sets, after all, this is part of the brand culture of the new century.

"Well, there's no need to mail it. Everyone is in Lin'an anyway. I'll ask someone to drive over and pick it up when I get there!"

The speed of the postal service would take several days even in the same city. Su Zelin didn't have the patience to wait.

"It's okay, then I'll bother Mr. Su!"

Naturally, Wu Songyan would not object. If the other party mentioned it himself, the publisher would save trouble and a fortune in postage.

After chatting with the editor for a few words, Su Zelin hung up the phone and smiled.

The release of this book comes at the right time!

It happens to be the same day as the official opening of the three branches, so it can be the icing on the cake, or even used as a gimmick to promote the new store.

If that guy who follows the trend dares to shamelessly use those sentences for marketing, there will be a lot of fun to watch as soon as this book comes out, haha.

However, logically speaking, that person cannot be so stupid.

If it were me, I would never do such a thing.

If you just copy the shell and operation model of New Century, you can still learn from it, but if you copy even those sentences, you will be labeled as plagiarism and copycat, and you will never be able to get rid of it.

Many examples from later generations can show that consumers are not convinced by such companies that are almost 100% high imitation, because consumers feel that it is too low and they are not qualified to use this brand's products.

Just like American fast food restaurants, why did Wallace's come out in later generations instead of Ken McGee, Kentucky, KFC and various AFG, BFG, CFG and any other stores on that alphabet?

First, Hualaishi was made early, and second, its store name is not a high imitation.

Although everyone sells fried chicken, French fries and burgers, many consumers think that this restaurant is not that low-end. Instead, it has gained recognition, and over time it has distinguished itself from tens of thousands of similar stores across the country.

It's a pity that that competitor followed the old path of AFG and others.

According to Brother Yang's investigation, it is called New World Digital Flagship Experience Center, but there is only one word missing.

In fact, there is no need to imitate these three words in the new century, because it is meaningless. The essence of the store name lies in the word "experience". Just name it around it. The prefix should avoid the original version, otherwise it will never be the same. You have to live in the silver shadow of the original.

If it were Su Zelin's own model that he borrowed from others, it would be called Times Digital Experience Plaza. It would also sound good and have a lot of style. In short, it would have to reduce the copycat taste as much as possible and improve the recognition. Maybe it could compete with the original version.

But that competitor was too eager for quick success and copied everything without even thinking about what should and should not be learned from.

He had already lost when he came up with this store name.

Having taken a fancy to the model of the new century shows that this person has some vision.

However, a series of subsequent operations showed that this person had very limited vision and was just a speculator.

Such an opponent cannot play well, let alone surpass the original version.

I can only say that I met an opponent who is not an opponent.

……

7:30 pm.

Staff dormitory in a compound of a unit in Lin'an.

"Dad, Mom, I'm back!"

A tall and thin young man in his mid-twenties walked into the living room. He looked a little tired, but there was excitement in his brows.

Zhang Yuanhang, the boss behind New World Digital Flagship Experience Center.

In less than half a month, the store is about to open. Anyone who starts a business for the first time will have an inexplicable sense of joy and accomplishment in his heart. Recently, he has been in an extremely excited state, feeling that there is endless use in his body.

Energy.

A middle-aged woman wearing an apron brought the dishes out of the kitchen and placed them on the dining table: "Yuanhang, why did you come back so late?"

"The digital store is about to open. There are a lot of things!" Zhang Yuanhang sat down on the soft sofa and Ge You lay down, crossing his legs: "Mom, why don't you and Dad not have to wait for me?

”

"It's okay. Your dad and I are not hungry either, so we will just wait a little longer. We have been busy at the store all day, so we must be hungry, right?"

After looking at her son, Wei Hongling felt a little distressed: "Yuanhang, look at how much weight you have lost during this period. Your career is very important, but don't exhaust your body!"

"It's okay. I'm starting a business. What boss shouldn't give it a try? I'm still young and in good health. We can't relax in the store no matter what. Mom, look at me, I will definitely be a success. I will be better than the others in the compound.

All children have a future!"

Zhang Yuanhang clenched his fists and was full of confidence.

I started my own business and became the boss just two or three years after graduation. Although I relied on my family background, I didn’t dare to do it.

"Okay, okay, I know our family is going to have a successful voyage!"

Wei Hongling is cheerful.

After graduation, my son was arrogant and unwilling to come to his father's workplace to get a solid job, so he clamored to make a career for himself. He tried many times to no avail, and the two elders had nothing to do with him.

I can support it. No matter what, it is a good thing that young people are willing to rush.

"Yuanhang, the digital store will be opening soon. How are the preparations going?"

Sitting on the sofa in the living room, a middle-aged man in a suit and leather shoes put down the "Lin'an Daily" in his hand, stubbed out the remaining cigarette butts and threw them into a simple pure copper electroplated ashtray.

Zhang Baisheng, leader of a unit in Lin'an City.

He had a slicked back hair, a pale face, and an unsmiling look, but his eyes were bright and majestic.

Zhang Yuanhang was still in awe of his father, and he was able to start his own business this time mainly because he borrowed his father's money and connections. He quickly and seriously responded: "Dad, don't worry, everything is ready, we only owe Dongfeng!

I have long been familiar with the New Century style. Our New World is the same regardless of its name, layout, decoration, staff, work clothes, or marketing strategies. If the New Century can do it, then I can definitely do it too!

”

Compared to Zhang Yuanhang's blind optimism, Zhang Baisheng was a little more cautious and conservative. He took out another cigarette, lit it, and blew out a smoke ring: "Don't take things so simply. This digital store can break the university."

The computer store on campus is facing the dilemma of not being able to make money. It has become a brand of its own to fill the gap in the digital field of colleges and universities. It has opened five branches in just one year. I am afraid it can do far more than you think!" <

/p>

Maybe it's because he likes to smoke and has two packs a day. Zhang Baisheng's voice is slightly hoarse, but his unhurried and ups and downs tone is full of leadership style.

"It's not enough to have its form but not its spirit. Yuanhang, what you have to learn from New Century is not just the shell, but also its service, its team, and its style and means of doing things. This

It is the more essential inner nature. Yuanhang, there is no shame in learning from others when starting a business, but you cannot blindly follow others, you must have your own ideas, otherwise you will be in a very passive situation, and even be manipulated at will by the other party!"

Zhang Yuanhang was arrogant and unconvinced upon hearing this.

"Dad, the service and after-sales service provided by our New World is also very good, no less than that of New Century. Our team is trained strictly every day and strives to be the most professional! It can't be compared to the other side. Besides, I also have my own ideas.
To be continued...