Following the trend is actually quite common in later generations.

You have opened a successful milk tea shop in a certain city. Once the business is booming, there will be several similar ones in a few days.

Not to mention those big brands.

Take KFC, the famous Western-style fast food brand, for example. Various copycat stores are popping up all over the country in different cities, springing up like mushrooms after a rain.

KFC, Kentucky, Dicos, McKenzie, KFC, Texas burger...

As for the English version, it’s even more outrageous.

According to the statistics of enthusiastic netizens, the copycats that imitate the English name of KFC form an alphabet, AFC, BFC, CFC, DFC... all the way to ZFC, but KFC is missing.

Ah, sorry, Yinwei KFC is genuine, I forgot to count.

They also mainly sell fried chicken, French fries and burgers, and the store name, decoration style, food taste, and even the employee uniforms are all copied exactly.

Among them, the most successful one is Hualais, which has opened tens of thousands of stores across the country by relying on the Sharingan technique, becoming a direct competitor of KFC.

Speaking of which, the boss is from Zhejiang Province, two brothers from Wenzhou, surnamed Hua.

After seeing KFC's ability to attract money, the brothers had a sudden idea and started their own business with 80,000 yuan. The brand was established in 2001.

They also started a business with college students, because KFC was still a new thing here, and college students are more receptive to new things, so they opened a KFC imitation fast food restaurant in front of a university in Fuzhou, copying the entire decoration and facilities. The price is much cheaper, and it has successfully attracted many college students.

In this era, because information is not so developed, following the trend is relatively rare, but it is still unavoidable.

Su Zelin had been mentally prepared for a long time, but he didn't expect it to come so soon.

"Baohong, don't be so excited!"

He smiled slightly and said calmly: "They can just copy. If someone copies us, it just means one thing - we have done a good job!"

"Failed companies will not have followers. Only when our model is successful can it attract the attention of others and copy it."

"It's not terrible to be followed. You are walking behind others, following their footsteps, falling behind others everywhere, and it is almost very difficult to surpass them!"

Wallace is strong enough, but can it surpass KFC?

No!

And among thousands of copycat stores, it is the only one that has succeeded.

It is true that there are imitations that surpass the original version, but in most cases it is because the original version is inferior, or the imitator has unique resources, and it only happens under very special circumstances.

"The success of an enterprise depends on many factors, including the right time, place, and people. It does not mean that you can succeed by just copying a name, decoration, and strategy!"

"From the core backbone to the staff team, even some small things can have a big impact. This is the so-called details that determine success or failure!"

"If that store wants to surpass us, unless the boss can be better than Mr. Yang and I, create a very good team, and also have the courage to take the initiative to innovate and make breakthroughs, if they keep following us, they will always be the only ones."

I can eat soup!"

Kang Baohong cheered up.

After Su Zelin's analysis, he found that the copycat really didn't have any advantages to pose a big threat to the new century.

As the founder alone, he felt that it shouldn’t be on the same level.

Kang Baohong is now a big fan of gangsters, and he admires Su Zelin's vision and methods so much that he is in awe.

That plagiarist can’t be more awesome than the boss!

What's more, New Century also has a very powerful Mr. Yang, which is even more powerful.

Our team building is also very successful. We are positive, united and harmonious, and have strong execution ability. It is difficult for others to say the same.

"Boss, Mr. Yang, I am indeed a little bit calm-down!"

Kang Baohong took a deep breath and quickly adjusted his mentality.

I am still not calm enough. I am always startled when faced with challenges. Compared with my boss, I am far behind me. I need to learn from others how to be calm in every situation so that I can accurately analyze the problems encountered in the development of the company.

"That's about it!"

Su Zelin said he was very pleased.

"There is no need for us to get angry and fussy over such trivial matters, or even dislike each other."

"When it becomes bigger and stronger in the new century and its reputation becomes more and more famous, even if this company doesn't imitate it, others will follow suit."

"In the face of this situation, what we have to do in the new century is to be ourselves. Remember, we are the pioneers and pioneers in the digital industry in colleges and universities. We take the initiative. Others are just chasers, following behind and drinking soup.

Of!"

"The existence of copycat competitors can even reflect the new century to a certain extent, enhance our position in the industry, and at the same time allow us to maintain urgency and never stop moving forward!"

The gangster's words made Kang Baohong suddenly enlightened.

This is what the boss said before, everything has two sides.

It was a troublesome problem at first, but suddenly I found that it was not a big deal, and I even found some advantages.

Brother Yang added in a timely manner: "Mr. Su said it very well. On the road of enterprise development and pioneering new territories, competition is everywhere, and we always have to face it. By the way, I also work as a supplier.

Shang found some gossip. The boss behind the store at the University of Science and Technology is the son of a big leader in Lin'an. His surname is Zhang. He is quite young. He just graduated from college and majored in computer science. He is a bit smart.

But I am still a rookie and layman in the digital industry, with little experience and high self-esteem. I don’t bother to recruit people in the industry to work together, and now I am working alone!”

Kang Baohong felt more at ease upon hearing this.

Turns out he was just a newbie.

After all, not every young boy is a monster like his own boss. An eighteen-year-old is more sophisticated than a veteran of several decades.

"No wonder you dare to copy without restraint, it turns out there is a background!"

"If you can establish connections on the university campus and get approval from the higher authorities to build the land and build it on the same scale as New Century, you will have some background, which is normal."

Brother Xiao Yang is not surprised.

Su Zelin added: "He can copy our model, but some things are the exclusive labels of the new century and cannot be copied casually. For example, the golden slogan printed on the fan given out in the Zhejiang University branch's opening marketing event is this.

An important part of our brand culture!"

Kang Baohong said tentatively: "This person is quite thick-skinned. If he even copies our sentences and uses the same method for marketing, what should we do?"

"This is indeed a problem. It would be difficult to sue for infringement."

Yang Fen frowned.

"There is no need to sue him, and we can strike first to prevent him from copying!"

Su Zelin is confident.

"How to say?"

The two asked quickly.

"It's very simple. You go to the technical department to find two gunmen, apply for more trumpets, and before the store opens, post a post on the BBS of the Polytechnic University. The topic is our golden sayings and how many buildings should be built.

All the golden sentences are mentioned, and when you are full and have nothing to do, you can say a few times. In short, you must let the college students at the Polytechnic University know that these sentences are from the new century!"

"If he really dared to plagiarize, others would have already seen it, and the effect would naturally not be that good. He would even be scolded by students from the Polytechnic University for plagiarism. His qualifications would be low, and his reputation would be ruined, so I concluded that he did not dare to do this.

”

After a pause, Su Zelin said: "If he can really come up with so many similar sentences for marketing, then I have nothing to say. This is his skill, and I will even give him a thumbs up!"

The golden sentences he made up are the culmination of the wisdom of later generations of netizens. How can anyone be so cheating, so Su Zelin has no worries.

"It's impossible. He can come up with dozens of the same sentence and I'll lose!"

Kang Baohong said cheerfully: "Boss, your trick is really amazing. If you do this, he won't be able to copy it 100%! Okay, I'll find someone to handle this matter as soon as possible!"

"No need to be too fast!" Su Zelin said decisively: "It's not too late to start trouble on the Polytechnic BBS when that store is about to open!"

"Why, isn't the sooner the better?"

Kang Baohong couldn't figure it out.

"No, we have to be careful. If you start a wave on BBS too early, the popularity will have already reached its peak. When that store opens, the effect of the program will be greatly reduced. It is best to wait until about the same time and put it over there.

The gifts are printed with sentences, and the marketing campaign is about to start. If we attack again, the effect of the program will be maximized! What do you think, will their gifts be distributed by then or not?"

Su Zelin's casual words made the two grown men, Yang Fen and Kang Baohong, tremble and gasp.

Mad, what a loss!

First, create the best program effect, and then the other party's batch of gifts will probably be scrapped, resulting in a loss of thousands of dollars. It can be said to kill two birds with one stone!

As soon as the opponent who followed the trend showed up, he was hit in the head, and his head was buzzing.

"Gao, boss, your move is as high as several floors!"

Kang Baohong gave a thumbs up.

Such a vicious... brilliant idea, why couldn't I have thought of it myself?

Brother Xiao Yang wiped his sweat. This guy is too shady and calculating to the extreme. Whoever wants to be his opponent will die inexplicably. Fortunately, he is his partner, not his opponent!

Su Zelin smiled.

In the business wars of later generations, you will be deceitful, and all kinds of tricks will emerge one after another, and you will use all kinds of tricks. In the fiercely competitive field, you will not be able to survive even if you are even a little honest.
To be continued...