It is indeed inappropriate to use the performance crotch point on a PC, but it is different when used on a mobile phone. After all, such performance is already very powerful.

This kind of performance is much more powerful than the arm used by Symbian or the Intel mobile platform.

Medek Creed has no intention of using it to hit the high-end market.

They can't handle the high-end market with Kirin Group, so they might as well use it to hit the low-end market.

Once this chip is put on the market, it will definitely add a lot of beauty to AMD.

By then AMD's stock price will surely rise steadily.

...

Intel Headquarters in Santa Clara, California.

Craig Barrett is checking the sales data of the past two days. The sales data were originally supposed to be reported once a week, but in response to the recent situation, it was changed to once a day.

Craig Barrett put down the report in his hand and smiled with satisfaction.

Because AMD's new products did not have a big impact on them, but their sales rebounded significantly after they lowered their prices.

As long as things can be sold, it's a great thing for Intel.

If you are not afraid of low profits, you are afraid of not being able to sell things.

After all, inventory backlog is a very terrible thing for a company. Excessive inventory backlog is likely to affect the company's cash flow.

Many companies have gone bankrupt due to excessive inventory backlog.

Even though Intel is a company with a scale of hundreds of billions, large-scale squeeze will have a certain impact.

You must know that Intel is a listed company and its financial statements must be made public every quarter. Once investors see so much inventory, Intel's stock price will definitely fall for this reason.

"Dongdongdong~"

After hearing a knock on the door, Craig Barrett called to the door: "Come in."

Billy Kutner pushed open the wooden door and walked in. He is the chief designer of Atom and is responsible for the development of the Centrino series. He is very powerful in the field of low-power CPUs.

The development code of the first-generation Centrino was carmel, and it was officially launched in March 2003. The first-generation Centrino platform provided the Pentium m processor, code-named banias, p6 microarchitecture, and 130nm process. It was the first specifically designed for notebook computers.

processor.

"Billy, what's wrong?" Craig Barre asked.

"Boss, the Atom series is going to be delayed." Billy Kutner said.

Because they failed in power consumption control, they couldn't control it within 30w.

You must know that 30W power consumption refers to the peak power consumption of the CPU. This power consumption is not the power consumption of the CPU during normal operation. If you want to use the CPU on a mobile phone, you must control the basic power consumption to about 0.6-5 watts.

.

Otherwise, no matter how awesome the battery is, it will not be able to provide a long battery life for the phone.

The atom designed by Billy Kutner can only control the power consumption to about 10w. This power consumption makes it impossible to use it on mobile phones.

This power consumption would be fine if used on a laptop. After all, laptops are not like mobile phones, which require real-time standby to connect to the communication network.

Craig Barre wanted to curse when he heard what the other party said, but so what if he cursed the other party, he couldn't get the CPU out even if he cursed.

"How long does it take for you to do this?" Craig Barre asked.

"We can't achieve this power consumption within 65 nanometers. Only the 45 nanometer process can reduce the power consumption." Billy Kutanna replied.

It’s not that he doesn’t want to do it, it’s just that he really can’t do it.

The x86 architecture uses a complex instruction set. The pipeline of a complex instruction set is relatively long and is destined to consume a lot of power.

The reason why Nuwa and ARM can reduce power consumption is because they use reduced instruction sets, which have fewer pipelines, so they require much less power during operation.

"Go directly to the 45nm direction and stop developing 65nm." Craig Barre said.

Kirin Group will move to 45nm next year. If they can allocate part of the production capacity, they can just move to 45nm.

Of course, he was just thinking about it.

Even if they can allocate 45nm production capacity from Kirin, they cannot use the production capacity for mobile phone CPUs. After all, the production capacity they can allocate is very limited.

With this production capacity, it is better to put the production capacity on computer CPUs. They can make more money by putting it on computer CPUs.

Judging from the current situation.

The mobile market is basically out of touch with Intel.

However, these matters basically have nothing to do with him, because he received some rumors from special channels, and the board of directors planned to replace the CEO.

Because his proposal to enter the mobile market brought a lot of losses to Intel.

The board of directors intends to replace Paul Otellini, president and chief operating officer, with the position of chief executive officer.

Originally, Craig Barre was going to be replaced last year.

Because Cao Mang's appearance created a butterfly effect and extended his life for another year.

If he could carve out a niche in the mobile market, he might still be in this position.

But he didn't do it.

Craig Barre has already planned to return to his hometown to farm after retirement.

"Okay, boss." Billy Kutner nodded.

...

It's half past three in the afternoon.

Intel announced the information about its chief operating officer, and just as Craig Barre received the news, the board of directors replaced the CEO with Paul Otellini.

Otellini joined Intel in 1974. From 1994 to 1996, Otellini served as senior vice president of business and marketing. From 1996 to 1998, he was promoted to executive vice president of business and marketing.

From 1998 to 2002, he served as deputy general manager and manager of Intel's Architecture Division, responsible for the company's microprocessor and chipset sales.

Not long after this message was sent.

Intel sent out another very surprising message.

Paul Otellini made the largest layoff in Intel's history as soon as he took office. Some employees were forced to lay off, and 15% of Intel's employees were laid off as a result. This layoff was in product manufacturing, design and other redundancies.

at.

According to a report given by Paul Otellini, this layoff will save Intel 5 billion in expenses over the next two years.

The market is very optimistic about Paul Otellini's behavior.

Judging from Intel's current situation, it is very necessary to lay off employees and reduce costs.

Because the current semiconductor market is no longer dominated by Intel in the past.

...

Microsoft headquarters in Redmond, Washington, in the greater Seattle area.

Bill Gates was sitting on the chair holding his mobile phone and said with a smile: "Congratulations Paul."

After Paul Otellini took office, Bill Gates called this new ally.

"Thank you, Bill, I heard Microsoft is developing a Kirin version of Windows, right?" Paul Otellini Q&A.

"Yes." Bill Gates replied.

"I hope Microsoft can put restrictions on the performance of the Kirin version of Windows. After all, doing so is good for both Intel and Microsoft." Paul Otellini said.

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