Chapter 314 The prototype of big data is beginning to appear.
"Mobile payment is a major trend, and this trend cannot be changed," Cao Mang said.
"But how do we ensure user safety?" Xi Tianhua asked confused.
Mobile payment is indeed convenient, but how can the security be guaranteed? If there is no guarantee, how can customers accept it?
"As long as the user does not reveal their password to outsiders, it will be safe no matter how they use it. Don't they also do this with bank cards? In the early stage, we can turn off the transfer function and limit the maximum amount of single expenditure, as long as it meets the daily use of customers.
Just wait until customers develop usage habits and then slowly release other functions in the future," Cao Mang said.
Xi Tianhua felt that Cao Mang's idea was a good one. He would first release some functions to try it out, and then raise the sheep in a pen. Since certain restrictions have been put in place, even if something went wrong, it wouldn't be a big problem.
Even if mistakes are made and losses are incurred, if the experiment is only carried out on a small scale, I believe the loss will not be much. This amount of money is not money for Kirin Financial.
After what Cao Mang said, Xi Tianhua summed it up in three words: This can be done.
"Mr. Cao, I still need your support in terms of technology." Xi Tianhua said with a smile.
"In terms of technology, I can only provide you with the overall framework. You need to complete the development yourself." Cao Mang shook his head.
Although Cao Mang is the major shareholder of Qilin Financial, he does not have control over the company. The control of the company lies with the three giants. Apart from the veto power, Cao Mang actually does not have too many rights.
This is why he still has to discuss matters with Xi Tianhua and get Xi Tianhua's approval regarding Qilin Finance, because Xi Tianhua is the spokesperson of the Big Three.
Cao Mang only enjoys the dividends from Kirin Financial, so he will not pay too much to Kirin Financial. If Kirin Financial really cannot afford to support him, he will have to wait until the financial license is opened before setting up his own business.
Cao Mang didn't dare to start a payment platform alone at that time. He was mainly afraid that someone would jump out and cause trouble. Maybe someone will ask this time, why wasn't Lao Ma afraid?
You must know that most of the shareholders of a certain treasure are foreign investors. No matter how stupid these people are, they will not offend foreign investors. If they don't get it right, it will become a diplomatic incident.
When Xi Tianhua heard what Cao Mang said, he immediately understood. After all, everyone is smart, and some things don't need to be said.
However, Xi Tianhua still smiled and said: "Mr. Cao is very good at providing technical support on the framework."
...
eBay...
Natalia Phelps became bolder after receiving $100 million.
As the saying goes, don't panic when you have food in hand.
"I don't care what you do, I only give you two weeks, and I will see the results after two weeks." Natalia Phelps stood tall and looked like a queen, facing the people in the conference room.
everyone said.
Natalya is not as stupid as Zheng Xigui to invest money in online advertising. She analyzed eBay's data and found a way to accurately place ads.
80% of China's Internet users come from Internet cafes. These users basically do not choose to shop online. The online conversion rate is so low that it is better to put ads to those 20% of customers.
As for where those 20% of customers are, who are they?
Actually this question is easy to answer.
That is the residents of high-end residential areas in various cities. They are the remaining 20% of the people. Of course, this statement is not just blown away. It was all analyzed by Natalia through data.
This method is what later generations called big data analysis method.
Natalia's words made the people in the advertising department feel numb. They had to put the ads across the country within two weeks and accurately target mid- to high-end communities. It would take more than this time just to collect the data, let alone follow up with them.
Advertisers from all over the country are negotiating.
"President, there are a total of 663 cities in China, with over 10,000 mid- to high-end residential areas, and the agents in each region are different. It would take at least two weeks for us to contact the advertising agency, plus the situation varies from place to place.
Likewise, the price of advertising is also different, and it takes a lot of work to negotiate the price. It is basically impossible to put it in within two weeks." Tong Mingyan stood up and asked.
Natalia Phelps overlooked one point. This is China, not a lighthouse country. If you were in a lighthouse country, it would be easy. Just contact a large advertising company, and they will be able to help you solve all your problems.
Because the Lighthouse State-owned Advertising Alliance does not exist in China yet, so there is no way to solve it alone.
Of course, it is not without cost to have a one-stop solution. The price is high fees. If you want to save money, you can only do it yourself.
Natalia Phelps looked at Tong Mingyan and asked: "How long will it take for the company to cover the entire China?"
"We can only cover first-tier cities in two weeks at most. If we want to cover the whole of China, it will take at least six months." Tong Mingyan replied seriously.
The first-tier cities in China are quite easy to find. Advertising companies in these cities are easy to find. There are one or two in each city. However, it is different in the second-tier and third-tier cities. You need to spend some effort to find them.
"I hope to see your report in two weeks," Natalia Phelps said.
...
A week passed in the blink of an eye.
[Hold the call] The project has been approved, the protagonist Goo Jai has been decided, there is no problem with the Zhazha Club, and the heroine is naturally Fan Xiaopang.
However, Fan Xiaopang has been very busy during this period, and now she knows how much of a headache it is to manage the company.
"Mr. Fan, the mobile phone manufacturers have already replied. The one with the highest quotation is currently Bird. The price they quoted is 20 million. The three major operators have also quoted prices. The highest quotation is currently from China Unicom. The price they quoted is 10 million yuan."
Twelve million." Hao Hongguo said.
Hao Hongguo is from the business department of Kirin Media, and he is responsible for all business matters.
After hearing Hao Hongguo's report, Fan Xiaopang began to make plans in his mind.
According to estimates, the cost of filming the movie should be around 37 million. The advertising fees of the two advertisers are 32 million, and Kirin Media only needs to invest 5 million.
As long as the box office reaches 20 million, the money can be recovered.
Because it is a cooperation between the two places, it will not only be screened in the mainland, but will also be screened simultaneously on Hong Kong Island.
Simultaneous release was proposed by Cao Mang. No matter which side releases it first, pirated copies will definitely flow out, which will have a great impact on the box office. The only solution is to release it simultaneously.
Chapter completed!