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Chapter 307: 100 million advertising fees, only 100,000 users a day.

Among these dealers who increased their purchases was Greentown Long Dazhi.

During the Chinese New Year, Long Dazhi and Huang Liang went to a bar together. After Huang Liang and Long Dazhi took out their mobile phones, their ultra-thin and beautiful appearance attracted countless girls, who all asked them where they bought the mobile phone, and

He expressed that he also wanted to buy one,

"I sell this phone in my store. If you need it, you can call me to place an order." Long Dazhi took out his business card and said with a smile.

In just one night, Long Dazhi gained more than 20 customers. Xiaojiao's mobile phone quickly spread, and people started calling Long Dazhi to place orders.

After Long Dazhi went to work on the fourth day of the Lunar New Year, he immediately called Li Meng and asked him to order 100 Kirin Music mobile phones.

"Brother, it's not that I don't want to give you the goods. Our production capacity here is limited. Others are ordering tens of thousands of units. I have to satisfy these big customers first."

What Li Meng said is right. Others order thousands of units, but you only order a hundred units at a time, and you want me to give priority to supplying them.

Do you think such a thing is possible?

Are you asking me to pick up sesame seeds and throw away watermelons?

But Long Dazhi had already received a deposit from an acquaintance, and if he couldn't get the goods, he would lose face and lose customers.

So Long Dazhi thought of a way.

If you encounter something that you can't handle, then try adding money and see. As long as you are willing to add money, anything can happen.

"Mr. Li, I will give you an extra 100 for each mobile phone. One hundred units will have no impact on those big dealers."

After you, Long Dazhi, added the money, I think what you said makes sense. I can make an extra 10,000 yuan by selling you 100 units. It’s not a big deal if the dealer is missing 100 units. The worst is, I’ll make up for it later.

The goods are ready.

"Ahem, brother, with our relationship over the years, I should help you, but the money is indispensable."

"Mr. Li, don't put a price tag on the product when it leaves the factory, otherwise I won't be able to explain it to the customer."

"Brother, I will put a 1599 label on you, and you will say that the manufacturer has increased the price. You have hired internal employees to get the goods. How much it will sell for is your business."

...

Kirin Semiconductor...

Today is already the eighth day of the Lunar New Year, and it is also the first day of work after the new year. However, only the sales department of the company is working.

The R&D department's holidays are placed on the fifteenth day of the first lunar month. Because the development department is quite hard and it's common to work overtime, so Cao Mang gives them more holidays.

As soon as Yu Wenge came to the office, his cell phone rang.

The caller was none other than Li Meng from Red Hot Chili Peppers.

"Mr. Li, happy New Year."

"Mr. Yu, I want to place an additional order for an additional 500,000 pieces."

Li Meng had placed an order for 100,000 units before, but he didn't expect that the mobile phone would sell so well. 100,000 units have been ordered, and there are still orders for 300,000 units waiting. However, he did not dare to agree because he did not know about the chip.

Is it in stock?

If there is no supply by the time the company promised, the liquidated damages alone could make Red Hot Chili Pepper go bankrupt.

"No problem, I will fax you the contract later."

After Yu Wenge hung up the phone, he received an order from another manufacturer.

In less than an hour, five million orders were received.

A photolithography machine can produce 150,000 wafers a day, and SMIC has more than one photolithography machine. If other processing steps are included, it can be delivered in half a month.

...

In the blink of an eye, it’s the fifteenth day of the first lunar month.

Driven by the Mobile Phone Alliance, Mate has entered the Chinese market with high profile, and all major media are broadcasting Mate advertisements.

Although there were many advertisements, the effect was not very good. In a whole day, there were less than 100,000 registered users.

"Mate is the most popular social platform in Europe and the United States. Can anyone tell me what's going on? There are only 100,000 registered users in one day, and the installed base in China is less than 50,000." Paul Wading looked at the conference room.

everyone asked.

Paul Wardin was appointed at a critical moment. He was poached from MSN by the Mobile Phone Alliance. He didn't know anything about the Chinese market, so he could only choose to convene a meeting with senior executives to understand the situation.

After spending 100 million in advertising fees, there were only 50,000 registered users on the first day. How could he explain it to the company directors?

"President, most of China's Internet users come from Internet cafes. If Internet cafes don't install Mate, the installed capacity will definitely not increase," Yang Zhaozhen said.

Yang Zhaozhen is the director of the operations department. He once worked in the Penguin Operations Department, but after Penguin Instant Messenger went offline, they were laid off by the company.

He only took up the position of operations director after headhunters found him in the past few days.

"Then promote Mate to Internet cafes. Make a plan and send it to me. Are there any other reasons besides Internet cafes?" Paul Wading asked.

"President, 70% of the Internet cafes in China are all users of Qilin Network Alliance. It is almost impossible to promote it into Internet cafes." Yang Zhaozhen said with a bitter smile.

"They have a monopoly, and the Ministry of Justice is ready to sue them," Paul Wardin said.

"President, we can't sue them. They just didn't install Mate, and they didn't prohibit the installation of Mate. If the customer needs it, the customer can install it by themselves. Strictly speaking, they have not violated the monopoly law," Yang Zhaozhen replied.

.

If Kylin Network Alliance prohibits the installation of mate, they may have a chance to sue Kylin Network Alliance, but Kylin Network Alliance does not prohibit the installation of any software.

Did Penguin never think of suing Qilin?

At that time, Penguin thought so and even sent people to collect evidence. However, after legal consultation, it was discovered that Kirin had not violated antitrust laws.

People can choose to install it, or they can choose not to install it, and they have not banned installation. Why should they sue them for abusing their monopoly position to manipulate the market?

"Then send someone to the Internet cafe to install it and install mate on every computer." Paul Wading said.

Since the Kirin Network Alliance has banned it, we can install it ourselves and this will solve the problem. But things are not as simple as he thought.

"Internet cafes use diskless systems. Once the data is restarted, the data will be restored, and there is no use in installing it." Yang Zhaozhen said.

Paul Wardin was completely confused.

All this was beyond his knowledge. Qilin had too many tricks. If he had known about it, he would have resigned and come to China Mate.

I originally wanted to show off my skills, but my fists were all hit on the cotton and I couldn't exert any strength. How could I fight with Qilin Entertainment like this?

"Then do you have any countermeasures? If not, just wait until you are laid off." Paul Wading asked with a gloomy face.

"President, we can learn from Mate's operating model in Europe and the United States, promote it to major universities through local promotion, and cooperate with various offline activities to acquire users." Yang Zhaozhen said.

At that time, Momo also used offline promotion activities to carve out a niche under the dominance of WeChat. However, Momo's success was based on a prerequisite, which was that WeChat did not get involved in unfamiliar social fields.
Chapter completed!
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