TV Tokyo, referred to as "East TV", is a private publishing house founded by the famous Japanese newspaper "Nikkei", that is, the Economic Newspaper, so its largest shareholder is the Nihon Keizai Shimbun.

In the 1960s and 1970s, TV Tokyo was only a local TV station, mainly reporting news in the Tokyo area, and was not yet a national TV station.

Until the 1980s, with the rise of Japan's economy, TV Tokyo also began to conquer cities and develop local TV stations in various places, and then connected the local TV stations in various places to form a local TV station alliance group.

With this chain-link approach and more down-to-earth reporting, TV Tokyo gradually became a behemoth TV station two thousand years later, becoming one of the five major TV stations in Japan.

Of course, TV Tokyo is probably most famous for its anime memes in later generations.

To put it simply, other TV stations will broadcast news when encountering some sudden emergencies or major world events, but TV Tokyo often does not do this and instead broadcasts cartoons as usual.

Therefore, it was later reported that once TV Tokyo suddenly stopped broadcasting cartoons and inserted emergency news, it would be a real emergency. As long as TV Tokyo did not interrupt news, it would not be a real big event. What everyone should do

What are you doing? Don't be nervous.

In short, TV Tokyo is probably the most down-to-earth TV station in Japan. Especially in the early 1980s, this TV station was still in the stage of gaining momentum, so its main news audience was still the Tokyo circle, and it was very popular among young people.

Therefore, if a group of college students suddenly line up to buy a new novel, other TV stations in Japan will never interview it, and if it is interviewed, it will not be made into a newsreel, and even if it is made into a film, it will not be broadcast.

But TV Tokyo is different. People actually do interviews, then make them into news in a serious manner, and then broadcast them.

Now, it’s good. Originally, "Norwegian Wood" was only circulated in a small literary circle, and not many people knew about it. Even these people used this book as a secret code to select products for social gatherings.

As a result, it was reported in such a serious manner by TV Tokyo, and many people, especially many young people, immediately paid attention to it.

In fact, the news about queuing up to buy books is not a big problem in itself. The biggest problem lies in the people queuing up to buy.

The first problem is that the people who came to queue up to buy the book "Norwegian Wood" are all college students from famous universities in Tokyo. For example, first-class universities like the University of Tokyo. To put it simply, they are all college students from famous universities. There is not even a rubbish school.

.

Question two, the people who came to line up to buy the book "Norwegian Wood" were 80% girls, and most of them were bespectacled girls with quite good looks.

There are not many girls in Japan's top universities, and even fewer good-looking ones.

So many good-looking and well-educated girls gathered together and lined up to buy a novel, and they all looked very excited...

Well, these factors combined are indeed very interesting, at least very eye-catching.

Therefore, young men who originally only paid attention to anime and the like were quickly attracted to these girls, and then became curious about the book "Norwegian Wood".

What the young man is curious about is why those good-looking and well-educated girls like the book "Norwegian Wood" so much. Is there something in it that attracts girls?

If I have this curiosity, then I can deduce, if I understand the secret inside, or if I read this book, if I discuss this book with a girl, will the girl be tempted and have a common topic?

In this way, many college men began to take action, and began to inquire about and buy the novel "Norwegian Wood". Once these people read it, they will soon be attracted by the content of this book, and once again form another

Discussion circle.

This book spread from one person to another, just through word of mouth among young students, and the book began to explode in popularity.

You know, Tokyo is a gathering place for universities, and college students here are also the easiest to pass on news.

This situation is not just in Japan, but is similar all over the world. Otherwise, the Internet would not have started in universities.

There are many universities in Tokyo, and there are also many college students. Once all college students like the book "Norwegian Wood", their purchasing power will be absolutely amazing.

A very simple fact is that those who can go to university in Tokyo are either very rich or very talented, and regardless of whether they are rich or talented, they are not short of money, because universities in Tokyo have very high scholarships and

Subsidy, so as long as you can attend a prestigious university in Tokyo, you will basically not be short of money.

Once college students were mobilized, 30,000 copies of "Norwegian Wood" were quickly swept away.

The books sold out too fast, and bookstores were unable to replenish them for a while, so long queues for books appeared in various bookstores again, and this phenomenon in turn aroused more people's curiosity.

This invisibly forms a typical hunger marketing.

In this way, when the second edition of "Norwegian Wood" with a total of 100,000 copies was put on the market again, it was once again sold out. From the time it was released to the time it was sold out, it took less than a day.

The problem is that this time, college students are no longer queuing up to buy books, but are being intercepted by scalpers.

Because Japanese scalpers are very keen-eyed, they can read and make their own judgments.

So when those Japanese scalpers discovered that the book "Norwegian Wood" was very good and was loved by college students, they quickly discovered the way to get rich.

What they do is to buy newly released books in large quantities at wholesale prices in advance, and then sell them to others at a higher price, or go to other cities to sell them.

For bookstore owners, it is naturally good to ship goods quickly. After all, the shipment is fast and the payment is fast, so of course they are happy to sell to those book dealers and scalpers at a slightly higher wholesale price.

But the problem is that this will dissatisfy many young people who are eager to get this book as soon as possible.

What will happen if young students are dissatisfied?

Parade! Demonstration!

What's more, this is to fight against scalpers and the like, and it doesn't plan for major accidents. It can be said that there is no risk, so why not take the opportunity to go over and have fun.

Once the number of people increased, major news had to be reported, but as soon as it was reported, everyone was confused.

It turns out that these college students took to the streets to protest against bookstores selling a novel called "Norwegian Wood" to scalpers in large quantities. As a result, many students in line were unable to buy it, which wasted time, youth, studies, and the pursuit of knowledge.

Heart.

This report began to deepen again, and then many strange phenomena appeared in many Xinhua pictures.

It’s weird because when we reported on these students’ appeals in detail, many students were originally otakus who liked literature and were not very good at social aspects. Therefore, as soon as they were interviewed, they immediately talked about the book "Norwegian Wood" with excitement.

The content, as well as the profound meaning, are endless.

That guy is just like a live commentator.

This time, it aroused more people's curiosity, and at the same time, relevant departments also started to take action.

One of the actions is to talk to Kodansha and ask them to increase their printing volume and try their best to meet the needs of young people.

The second action is to talk to major bookstores and ask them to limit their supply and not be second-rate dealers.

When Kodansha saw it, they thought, "Hey guys, there's such a big fuss, it's easy to deal with it, so they just printed the third edition, and the printing volume of the third edition went up to 500,000 copies."

Including the previous two editions, Kodansha printed 630,000 copies of "Norwegian Wood" in less than a month.

This achievement is already achieved by many well-known novelists, and it also exceeds the achievement of "Norwegian Wood" in another time and space history.

In Cao Zhiqiang's previous life, when "Norwegian Wood" was first released in 1987, although it sold a lot of copies, it was only 3.5 million copies, which was a year's sales.

If we look at the monthly sales, it means that the average monthly sales of "Norwegian Wood" are less than 300,000 copies.

Even though Haruki Murakami, the original author of his previous life, was already a moderately famous writer before he wrote "Norwegian Wood", his previous fame was not that great, at least not until he wrote "Norwegian Wood".

A-list writer.

Therefore, according to previous history, the book "Norwegian Wood" took three months to ferment, and then it became a trend because of its excellent quality, in line with the characteristics of the times, and its appeal to young people.

But here, I don’t know if it was due to luck. The book "Norwegian Wood" was only on the market for less than a month. Due to various reasons, 650,000 copies were printed, and it was also because it appeared on TV news continuously.

The existence of this book was soon known to ordinary Japanese people.

As a result, not only young people in Tokyo bought it, but also young people in other cities were curious about the book and wanted to buy it and take a look.

The more people know and are curious, the more people will buy.

The more people buy, the more people will be attracted by the content, and naturally more people will discuss it.

In this way, by mid-November, in just over a month and a half, the sales volume of "Norwegian Wood" had exceeded 1.8 million, setting a record for the highest monthly sales growth of Japanese pure literature books.

Fast record.

Of course, this is all a story for later.

In fact, when the book "Norwegian Wood" was on the TV news for the first time, the second edition was printed in advance, and the printing volume directly exceeded 100,000, Cao Zhiqiang's contract changed.

To put it simply, in the second edition, Cao Zhiqiang’s royalty rate was no longer 8%, but 15%.

In addition, the second edition of the book is more exquisite, is a hardcover book, and is more expensive, priced at 2,500 yen. This means that Cao Zhiqiang received more than 30 million yen in after-tax income.

This income may not seem as much as the income from recordings, but this is the literary world, and the gold content is different.

It can be said that with a print run of over 100,000, Cao Zhiqiang instantly became one of the "best-selling novelists" and was no longer a simple singer.

Of course, even singers have a chain of contempt.

For example, those who can only sing are far inferior to those who write songs, and those who write lyrics are not as good as those who compose music.

In other words, those who can compose music and write good music are the masters of the music world. People like Hisaishi Joe can be called masters.

In the same way, the main reason why Endo Minoru became a master-level senior is that he is particularly good at composing music.

The one below the master is the lyricist who writes lyrics, the one below the lyricist is the singer who can play instruments and can sing, and the next one is the singer who can't play instruments and can only sing.

Those who can only sing are divided into the capable group and the idol group, so the idol group is the lowest.

Nakamori Akina and Koizumi Kyoko, in theory, they are the lowest-level idol singers who can only sing but cannot play instruments, and rely more on their looks.

Relatively speaking, Koizumi Kyoko can also write some lyrics, but her lyrics are average and her singing skills are average, which leaves little impression on people. Therefore, she can only be popular for a while, but cannot be remembered for a long time.

Nakamori Akina relies on her unique temperament and singing voice to win, so as long as she has a good song, it can impress people and become a symbol of an era.

Similar to Akina Nakamori, there are also talented singers with special voices such as Miyuki Nakajima, Wang Fei, and Zhang Xueyou.

And Cao Zhiqiang, even in the singing world, belongs to the top group.

Because Cao Zhiqiang composes and writes lyrics by himself, plays instruments and sings by himself, and whether he writes songs, plays music or sings, he is all top-notch and impressive.
To be continued...