192. Chapter 192 Publisher
"Like a sweet apple pie, we often make and eat it, and the method and taste are not much different. But sometimes, some apple pies seem a little different. When the method and taste are similar, they taste but
Extremely sweet, and stays between teeth for a long time, making people feel aftertaste. "My Grand Greek Wedding" is such a romantic comedy." The local newspaper in Park City wrote this the day after the release of the movie
road.
Indeed, "My Grand Greek Wedding" has a very strange feature. As a romantic comedy, conflicts and plot twists can almost be expected, but it just makes people recall it. Almost everyone who has watched it, no matter the ordinary audience.
Even the film critics think this is a very interesting movie.
The most obvious thing is that after the release, the next few shows were basically filled with the audience, and most of them thought it was good. In short, the reputation was quite good. Although at the film festival, the films that were popular and popular were also
Many local newspapers report a lot every day, but the only one who can get praise in unanimously is this "My Grand Greek Wedding".
"It's really a good decision to come to the Sundance Film Festival." Sean said again. Reputation sometimes determines whether a low-cost movie can succeed.
He didn't know that in his previous life, "My Grand Greek Wedding", which was released in 2002, was completely passed by the audience's word of mouth and was released in North America for almost a year and
A great success.
Then, in just two days - if it is strict, it should be one and a half - in addition to the first few film companies, many publishers also contacted Vladimir, and these people knew that
With this reputation, as long as there is a certain amount of publicity, even if this movie cannot be sold well, it will be fine to make a profit.
Of course, all this kind of thing was left to Vladimir. He is also the general manager of Reincarnation Pictures, and the distribution negotiations are also very important. After many independent films were released and made profits, the producers and publishers fought for lawsuits.
, because the contract was not negotiated during the release, most of the time the issuer took advantage of loopholes, such as the 1999 "The Witch Blair".
Of course, both Sean and Vladimir hope that Miramax will take over.
"I want the overseas issuance right and a 20% issuance commission." Weinstein said.
On the afternoon of the third day, we probably felt that the information had been collected almost completely, Weinstein called Sean and Vladimir and invited them to the hotel where he was staying. After they arrived, they sat down and spoke some greetings.
Then he got to the point and then he threw out his own conditions.
This is not a formal negotiation, but several main points of interest must be determined. Only when this is determined can formal negotiation be further started.
"Too many, Harvey, you can't be so greedy. Generally speaking, our independent films with a cost of only 5 million yuan will be enough to get a 10% release commission." Vladimir immediately retorted.
"I asked the distribution department that if the schedule is April, you can contact 400 to 500 theaters," Weinstein said his conditions without caring about it, "so the price is very reasonable. You must know, even if "I'm Shanda"
"Greek Wedding" has a good reputation, but it does not mean that the entire North American region can have such a reputation. Moreover, the theme is too old. Hollywood produces hundreds of romantic comedies every year, and only a few can make money. This movie
Although it has characteristics, it is still difficult to say how much it can play, so it is risky if it is issued."
"20% is still too much," Vladimir shook his head. "If we count the box office of 5,000, our profits are too little."
"If you're not satisfied, I have a plan," Weinstein shrugged. "We can only charge a 10% commission, but at first we only contact 100 theaters and then conduct long-term screenings for a whole year.
, through word of mouth, expand the influence of the movie, then increase theaters, and let audiences buy tickets to watch, just like the original "Pulp Novels".
"In that case, if the movie is to attract more audiences later, we will not make any money at all, and most of them will be taken away by the theaters." Vladimir denied it again.
Weinstein spread his hands and didn't say anything anymore. Judging from his intentions, he obviously did not intend to make any concessions. Vladimir couldn't help but frown.
"Harvey, can you give us some time alone?" Sean, who had been listening to him, said at this time.
"No problem, I'll go to the bathroom." Weinstein smiled, got up and walked towards the bathroom.
After he entered, Vladimir asked, "Don't tell me, you want to agree."
"I need to know what you think, where is your bottom line?" Sean shrugged.
Vladimir was silent for a moment before saying: "It cannot exceed 15%, at least we must earn more than 50% of the total box office share."
"So you object to long-term screenings?" Sean asked immediately.
Generally speaking, the total box office is the biggest hit in theaters, and the producers and publishers only get 60% of blockbusters and 70% of them. Moreover, not every publisher can get such a ratio in theaters. If you want to get it,
The publisher must be quite capable of this ratio. In Hollywood, those who can do this are basically at the level of the eight major film companies.
The reason why there is such a high proportion is that in North America, in the first two or three weeks, the producer can get a 90% share, and then gradually fall. The more you can start making money, the higher the share.
But ordinary independent films seem very sad in this regard. At the beginning, there were only a few hundred theaters or even dozens of theaters to be screened. Even if they could get 90%, they would not get much box office. The longer the screening time, the more the theaters would get
The more you can get, the more you can get in the theaters, the more you can get in the future, while the production and distributor can get in the first 10%.
Although this is a measure to encourage theaters to screen movies for a long time, it is very unfriendly for independent films, so long-term screenings look beautiful and the total box office is very smooth, but most of them are in the theaters’ pockets.
"Just like the example I mentioned before, if North America counts 50 million box office, if we calculate the 50% ratio, we can get 20 million buying profits, but if the issuance commission is 20%, we have to pay 5 million to
Miramax, afterwards, the publicity fee and various costs will be deducted. Even if it is not calculated on the books, the profit will be at most 10 million," Vladimir whispered, "and this ratio is already quite ideal.
Yes, it is actually impossible to get that high. As for overseas box office, the share of the money you can get will only be lower."
Sean nodded from time to time with his chin pinched his chin and nodded from time to time. He had some knowledge of these before. After all, he set up a production company and planned to develop it. Therefore, he collected information on this aspect, and he would occasionally go with Frederick and
Vladimir discusses these.
"But," he finally spoke, "the best publisher we can find so far is Miramax, right?"
"Yes." Vladimir frowned, but had to admit that Weinstein saw through this, so the lion spoke out loud.
"So...if, I mean if..." Sean said thinking, "Will this movie have both the box office in North America and overseas box offices exceed 100 million?"
"...Are you serious?" Vladimir looked at him with wide eyes.
Sean didn't answer, but just looked at him with persistent eyes. After a while, the other party pinched the bridge of his nose, then sighed helplessly, and smiled with interest: "Okay, I understand."
Just so happened that at this time, Weinstein also walked out of the bathroom, maintained that confident smile, and sat down in front of them: "How is it? Is there any result?"
"Yes," Vladimir also looked calm, "We can accept a 20% commission, but it must be 40% on the books."
As soon as he said that, Weinstein and Sean both agreed and looked at him with a surprised look.
Vladimir's meaning is very simple. Do you remember the Hollywood-style account book trick I mentioned before? This is a kind of type. The commission is written on the book, but in fact Miramax actually only charges 20%.
Another 20%, naturally, Sean and Vladimir, who are producers, are separated.
"In addition, the publicity fee on the books should be 10 million," Vladimir continued, "and we should try our best to get close to 60% of the share from theaters."
"You know, Todd, that's impossible," Weinstein frowned. "Unless it's a very powerful publisher, the commission cannot exceed 30%, and the 10 million promotional fee is almost a medium-investment movie
The level is even if it is only on the books.”
"You mean, Miramax is not a powerful publisher?" Vladimir said leisurely, and glanced at Sean, who covered his forehead with a snicker.
Weinstein looked at Sean unmoved, then Vladimir, frowned and thought for a long time, and suddenly laughed: "You guys are optimistic about this movie?"
"Yes," Vladimir shrugged, "maybe, this movie can get 200 million yuan in the world."
Weinstein was a little stunned at first, looked at them for a while and narrowed his eyes: "It's so interesting. I really want to know who gave you such great confidence."
Vladimir did not answer, but looked at Sean, who looked at him with a calm look, and Weinstein, who had become unexpected and curious.
"Okay, I can agree, but you have to bear all the publicity costs." Weinstein said at last.
"You really like to bargain, Harvey, do you want us to pay for such a little publicity fee?" Vladimir rolled his eyes.
"Of course, this is the 10 million on the books, not a small amount." Weinstein shrugged.
Vladimir wanted to say something, but Sean grabbed him: "I don't think it's a good idea, Harvey, maybe we can promote it in another way."
"Oh?" Wayne Stein showed an inquiring look.
"Do you know Google, an online search engine," Sean smiled slightly, "I am one of their shareholders."
Weinstein raised his eyebrows in surprise, and Sean continued: "I can be an intermediary and let Google provide us with as convenient conditions as possible in the online world, such as search rankings, and so on.
Chapter completed!