Even players who have never been to watch the game live will probably know from watching the live broadcast that there is a gap period before and between the start of the game.

Even in e-sports events, players and hosts need to rest, and coaches also need time to plan strategies.

The gaps between events are usually filled by advertising.

Just this time.

Lin Yao plans to replace the 'normal sponsor advertisements' with 'game advertisements'.

"Don't get excited yet."

Lin Yao waved her hand gently and continued: "This is just a rough idea. We still have a lot of problems to solve. What about sponsor advertisements? How to control the duration? How to release the promotional video of the new game to maximize the effect?

To attract attention?

Also, on what game project should we announce a new game? How many times should we cycle through it? Will it make players impatient? Will it have an impact on players who just want to watch the game? These are all questions."

After hearing this, Nie Hui finally calmed down a little.

"That's really the problem."

Zhong Xiu thought for a while and then said: "But lastly, I think the problem shouldn't be too big. The entire PC department and I will watch the game, and we won't be impatient when we occasionally encounter advertisements, because it is a convention.

According to the regulations, players also know that the event can only be continued if it is sponsored. Even if you don’t want to watch ads, just go out and watch something else and come back.

It's not so much that advertising affects them.

Rather, if there is no advertising link, players will be even more uncomfortable and they need to take a breather. Now that the commercial advertisements on the platform are replaced with more ornamental "game advertisements", based on the quality of our game CG, it is estimated that it will only

Surprise players.”

"Yes, I think so too."

Qi Jianhua agreed.

Lin Yao hesitated for a moment and nodded.

"Boss, sponsor advertising is indeed a problem..."

Nie Hui thought for a long time and finally spoke: "But I can negotiate with several major sponsors to free up some important gaps, such as the opening ceremony, closing ceremony, the finals and semi-finals of important events...

... During these breaks, we will not broadcast advertisements, but broadcast CGs of our own games."

After listening, Lin Yao lowered her head and thought for a while, then replied: "It's difficult. The most popular part of e-sports events is the opening ceremony and the finals and semi-finals of important events... Several major sponsors are missing.

You have to be willing to have your ads disappear during these periods, which would be a huge loss for them. Are you sure you can convince them?"

"Forehead......"

Nie Hui wanted a guarantee.

But after thinking about it carefully, he realized that it was not an easy task to convince these sponsors.

...

Adhering to the principle of saying it and getting it done, there is no determination to win.

He really couldn't say anything guaranteeing it. It would be too embarrassing if he didn't get it done... Nie Hui was silent.

After Lin Yao's words came out, everyone was silent. Everyone was thinking.

"Actually, you all underestimate the influence of the Linmu E-Sports Festival."

at last.

It was Zhu Nianqiao who was the first to speak: "Now it's the sponsors who are interested in the popularity of our e-sports festival, not us begging them to sponsor, so why bother being so complicated? Just give them a notification and tell them...

.Can they still cancel their sponsorship? You must know that the current major sponsors of the e-sports festival are all sponsors of the league. If they cancel their cooperation, other companies will immediately swarm in to fill the gap... There is no need to worry at all.

."

"That's right."

Nie Hui smiled awkwardly: "It does not matter if we do this, but it will make people say that we are not authentic. In terms of credibility..."

"Don't be afraid, sister will protect you!" Zhu Nianqiao patted her flat chest.

"..." Nie Hui was speechless. It's a meeting!

And who wants you to cover it?

"Well, there is indeed such a problem, but it's not a big problem."

At this time.

Lin Yao finally raised her head and spoke: "Just do as Zhu Nianqiao said, but we will compensate several major sponsors. We (this chapter is not over yet!)

574, the last coffin nail

Their ads will be inserted on the game start screen where there are more viewers.”

"Game start screen?"

Nie Hui was a little confused.

"Um."

Lin Yao nodded.

Then I explained it to him a little bit.

Probably because Lin Yao set the tone in the first e-sports event.

So the entire e-sports festival, although there are advertisements.

But the commercial level is indeed not very high.

Like Lin Yao's previous game, there was an ad for BP, an ad before starting, and another ad after entering the game. This has not happened yet.

Relatively speaking, it is relatively pure.

Lin Yao's plan is to imitate the previous league and add an overhead shot to display sponsor advertisements before the game starts.

This exposure is much higher than any game break. They will probably be very happy.

Moreover, this will not have much impact on the perception. The general audience will be cheering and cheering at that time, and it will pass in a few seconds.

"good idea!"

After hearing this, Nie Hui's eyes lit up again: "Then..." In the future, we still have to maintain a balance between business and competition, and we can't have too many such advertisements."

Lin Yao shook her head gently: "This is just the result of this year's compromise. If we have good results in announcing the new game at the e-sports festival this year, then we can directly negotiate with the sponsors and set aside a fixed time every year as our own advertising.

Even if we really want to add similar advertising spaces, we still need to discuss it again.”

"Um."

When Nie Hui saw Lin Yao's serious look, he immediately came back to his senses, put away his unnecessary thoughts, and nodded.

See some profit.

If you just increase the chips without any restrictions, the final result will definitely be out of control.

Players come to watch the game. If there are advertisements everywhere, the impact will not be very good.

He actually understood this. He was just too excited.

"Then it's settled, but the gap in the semi-finals will be forgotten."

Lin Yao looked away from Nie Hui: "We don't have that many game announcements. The main battlefield for announcing new games will be the opening ceremony. The secondary battlefield will be the finals and some topical duels, such as FEIREN and NO.

.1 Let’s go to the next level this year. This type of competition that players love to see, and give players some games they want to see during the break, the effect will probably be very good.”

"That makes sense."

Nie Hui agreed: "And every year, the opening ceremony is the time period with the largest audience, and it has its own performance part. It is not against the rules to insert a new game promotional video, but it can become a part of the performance...

"

"But it won't do if it's too long."

Zhong Xiu grinned: "We also have to consider the players watching the game. When they get impatient, they will say that we are not doing our job properly...

"Well... we really need to control the length. Have you confirmed the process for this year's opening ceremony?" Lin Yao asked.

Nie Hui immediately replied: "Confirmed, I will send you the plan later."

"Okay, I'll confirm this after I finish watching this year's opening ceremony process, and you guys should take a look too..."

Lin Yao dropped the last sentence and then lowered her head to think.

At this time.

Zhong Xiu suddenly asked: "Boss, the reason why the new game was announced at the e-sports festival is because of the Global Game Awards, right?"

..Huh? Yes, there is a reason for this, but mainly because I saw the influence of the Forest Carnival and wanted to give it a try."

"Ha, how about this? Let's set the opening ceremony of the E-Sports Festival on the same day as the Global Game Awards..."

Zhong Xiu laughed a few times, and then said: "We directly demolished their stage, they shut us out, and we held an e-sports event at the same time... and then announced new games at the event.

..... I guess this will attract a lot of viewers. I would like to see how other manufacturers respond to this situation.

The two cannot compete on the same stage, but they can be compared! After watching it, players will sigh and say, "The video of the E-Sports Festival is more exciting... That would be fun...hehehehe."
To be continued...