Font
Large
Medium
Small
Night
Prev Index    Favorite Next

796. Itinerary

The quarrel between Sean and Rafathir did not actually reach anyone's ears to the Bantam Group. Even the employees of Peacock Publishing Company only knew that Mr. Rafathir, the marketing director of the commercial books department of the group's parent company, came to Peacock Publishing Company on a certain day of a certain month of the year, and then closed the door and had a conversation with the company's general manager Sean, and left the company without any expression.

If other superior leaders in the parent company of the group may be able to see something from the other party's face. However, Rafathir himself is a senior manager of the entire group for his seriousness. This time he was expressionless. As most employees expected, no one knew that a normal meeting was actually a common one, but it ended with a disagreement between the two group leaders.

But in the following days, as long as people with a little more informed knowledge, they all knew about the disharmony between Director Rafathir and Manager Shaun. At a senior manager meeting of the group, the marketing director of General Manager Shaun was the first to express his own different opinions on the North American marketing plan of "Twilight". Therefore, the meeting of senior managers, which should have been a brainstorming, naturally evolved into a debate between the senior managers of the parent company and the head of specific affairs. Perhaps the word "dispute" is no longer enough to describe the popularity of the scene at that time. It is said that his general manager Shaun even started his impeachment because of the use of power by Director Rafathir. He directly raised personnel questions about Rafathir to the group's executive president and human resources director.

The final result ended. Most people were not very clear, only knowing that the executive president of the Bantam Group suppressed the differences between the two, which was considered to be a shelving the promotion plan indefinitely. But General Manager Sean seemed to be determined to bring the book to the market, so after returning from the headquarters, he directly proposed the proposal of "Twilight" to be operated by Peacock Publishing Company alone within the company.

The result is naturally unnecessary. Although the group headquarters has temporarily shelved the promotion plan for this book, the seven publishing companies under the Bantam Group all have their own channels for independent operation and promotion. They have to independently operate the distribution of a book themselves, and do not have to look at the face of the group headquarters. They are just in some resources. The effect cannot be maximized.

So in the next more than a month, the publicity and hype activities about "Twilight" were also underway, and there was no reservation at all because of the impediment of the upper channels. Sean even found several publishing companies under Random Bookstore and other publishing groups, borrowing some of the other's channels to carry out a considerable degree of publicity in important cities on the east coast outside the power of Peacock Publishing Company.

In China, some people may inevitably think that the author of this book "Twilight" must have had some deals with Sean. If it weren't for this reason, the latter would never be able to confront the group's top leaders. When most people said that they would have to stick to their own opinions when they delayed the promotion plan of this book. But on Citigroup, capital may be as dirty as politics. But there are always some idealists who are willing to go on the right path they think. If Yang Yi knew the inside of the whole thing, he would probably be so emotional.

But he didn't know now, so he felt a little surprised and suspicious after asking Sean's question.

Sean's negative emotions were not directed at Yang Yi and Yang Yi Culture, but because he learned from his own channels at the group headquarters that after learning that Peacock Publishing Company was preparing to independently release "Twilight", Rafathir did not intend to stop and stand aside and wait to watch his good show coldly. Instead, there was a plan for himself, or to be precise, the household of the authors of "Twilight" and "Twilight", but the other party planned to start and what specific measures were, and the senior management of the group who were in contact with him was not very clear.

"Shawn, you have to know that Rafathil has never been a guy who can be easily dismissed. If he were really like that, the board of directors would have asked him to go to the beach in Miami for a long time, rather than handing over the power to control the group's marketing resources to his hands for a long time." The old friend at the group headquarters reminded him when he disclosed the information.

But even if I learned about some bad situations, the publishing and distribution plan for "Twilight" would not be abruptly, because Rafathir chose a clever time. After Peacock Publishing Company started to make efforts for two weeks, the preliminary sales preparations for "Twilight" were in full swing. Almost most domestic terminal sellers and targeted audiences knew that there would be a novel with the magical theme of youth to be released soon, Rafathir revealed the news. Even the senior executive of the group headquarters who told him the situation could not determine whether the former deliberately released the news to target Peacock Publishing Company's plans, so the doubts made the latter restrict.

So even though he knew that Rafathil was likely to take action, Sean and Peacock Publishing Company are now on the verge of arrows. If they are not sent out, then let alone the company employees in charge of this promotion and marketing plan, even readers who have aroused consumer interest by their promotion, as well as senior managers at the headquarters, would not agree.

But now after getting confirmation from Yang Yi, Sean's uncertainty has more or less dissipated, and he has replaced it with a powerful momentum. He has been in the position of general manager of Peacock Publishing Company for three years, and the company's operating conditions have been steadily increasing. This is a very good result when the entire North American publishing market has remained as it was, and now he only needs the last enough result, so he can also get the option reward from the head office - Random Bookstore rather than the Bantam Group - and officially promoted to the real senior management of the group, rather than now. He can only be regarded as the company's nominal senior manager and a de facto worker.

"So that's it, so well, I can only say that Mr. Yang does have an unparalleled talent in writing, so I have already arranged the next itinerary. The first stop is Princeton Middle School. I want to promote your novel in a foreign university. For Mr. Yang, it should be a relatively novel experience, right? Then the next stop is Bucksha Middle School, and it will be the promotional journey from southwest to northeast, and the last stop is Amers for you.

Special College..." As if he had put all his previous thoughts behind his mind, Sean began to enthusiastically introduce the itinerary to Yang Yi. This promotion plan almost included most of the elite public middle schools in Citigroup, and even three schools in the ten key private high schools that are often called Little Ivy by Chinese people. Being able to do this publicity offensive to this extent shows the energy of Random House in the publishing industry, and Yang Yi saw the determination of Peacock Publishing Company.

But what surprised him the most was the last name Sean mentioned, Amherst College. After hearing that the college also appeared in the promotion schedule, the boy couldn't help but wonder: "There is Amherst College? Isn't this college a university? Why is it with those high schools and it is the end of this promotion plan? To be honest, I need to express some doubts about whether the students of this college have time to read books outside of their studies. Of course, it is not a doubt that your company has formulated this promotion plan, but because of the educational system and methods of your universities, so I am a little worried."

Obviously, the name of Amherst College surprised Yang Yi, and the boys' understanding of the situation of Citigroup University also surprised Sean, and immediately responded with a more unexpected look: "It really surprised me, Mr. Yang Yi, you seem to be familiar with some of the higher education situations in our country. Although as you said, Amherst College's absolute elite education product does have very desperate learning arrangements, but overall, since it is a school that focuses on liberal arts education, there are a lot of extracurricular readings.

It is also indispensable, especially for young people like you who come from a foreign country but have already achieved outstanding achievements in writing. The experience you get after meeting and communicating with you is not less than an important course in the eyes of those students, well, and even in Amherst College teachers. If the promotion in the previous high schools is just for the promotion of "Twilight", then in Amherst College, your task is to exchange, exchange of writing experience, exchange of growth, exchange of philosophical thinking in this world, rather than a simple promotion activity."

After Sean said this, Yang Yi understood that if the "selling books" in front of him, then the last stop at Amherst Academy is to "sell" his successful experience. This has always been a popular event in Citigroup. Even if Amherst Academy is the second in all Citigroup, and even the college that once occupied the first place in literature and history education in history, it would never refuse, but it was very welcome.

"Okay, I understand, but to be honest, I have always heard of the reputation of Amherst Academy. If the event is messed up, I will feel a little ashamed of your company's careful arrangements." Yang Yi shook his head helplessly. Although he knew that Peacock Company had designed a big scene for him, he never expected that this stage would be so big.

Citi's top universities in Chinese literature and history education, a typical representative of elite education, and a higher education college called "Little Harvard" in literature and history... This series of dazzling titles has also brought considerable pressure to the rebirth.
Chapter completed!
Prev Index    Favorite Next