734. The parties do not know
This publishing group established by the Jews has been acquired by Bertelsmann. In Citigroup, it has a publishing group composed of nine publishing brands, which is considered a large publishing group under Bertelsmann. It has high quality updates, and among its nine publishing brands, their respective development directions are different. The Bantam Group, currently in charge of "Twilight", is the sub-department under Random House that specializes in and commercializes novels.
In the Bantam Group, there are about ** publishing houses, most of which are distributed in Citigroup, and one or two are overseas subsidiaries of this subgroup.
On a large scale, there are groups under the group, and sub-groups are composed of more detailed publishing companies, which are an absolute behemoth. However, the bloated capital and system also cause delays and slowness in their own reactions. Some instructions from middle and high-level leaders are often delayed or delayed by the execution layer due to certain objective reasons. Even when the orders have not been issued to the execution level, the middle and high-level leaders who formulate the strategy have already started to argue.
Just like this time, Rafathir, the marketing director of the commercial books department of Bantam Group, did not agree with the group's investment in "Twilight" - as the second-person in the group responsible for market, he summarized the role of promoting and distributing all publications in the group. He was very dissatisfied with Edward, the president and executive of East Asian Affairs, who bypassed the market department and directly found the publishing company under the group to promote the book. But when he was planning to terminate the promotion of this novel with veto power, the general manager of Peacock Publishing Company, a publishing subsidiary that Edward had always been in contact with him, expressed his opposition clearly.
This kind of external affairs and subsidiary leaders connected together to fight against him, the marketing director of the group, naturally made Rafathir very angry and even showed signs of turning against each other. In his opinion, this was a naked act of forming cliques and private practice. The temptation and persecution of him by other factions within the group were simply intolerable.
Therefore, after meeting Sean, his words no longer had the hypocritical politeness when he met with him, but frowned and almost scolded: "Mr. Manager, I don't know what the reason has prompted you to make the choice to start a book promotion plan without being reviewed by the Group Marketing Department. High-quality updates are here, but what I want to say is that your choice doesn't look good enough, or even bad! And I want to ask, when did the head of the Foreign Affairs Department have the power to issue orders to the subsidiary? Those people, especially the young Mr. Edward, the Gallic rooster with an inappropriate and romantic mind, are just some book detectives, but they have a book detective with the title of senior manager. So please tell me, Mr. Sean, why can a senior book detective go beyond me, the director in charge of marketing operations, give instructions to you?"
After asking questions in a bad tone, the marketing director of the Bantam Group's commercial library department sneered and looked straight at the other party: "And the most important thing is that our dear Mr. Manager actually agreed to such a ridiculous suggestion? As a veteran publisher, is your concept of discipline so indifferent?"
Rafathil looked aggressive. But Sean, opposite him, didn't seem to care much about his opinion. The indifference and calmness were not disguised, but a heartfelt reaction: "Sorry. Because I am an old man who has worked in the publishing industry for 30 years, I will try my best to implement all suggestions that are beneficial to the company. This is for the benefit of the group, not the kind of random acts imagined by the director. In fact, if you have read that novel with your own eyes, even the story in the previous chapter, you will agree with me - it is an extremely wonderful novel. Although the material is a bit old-fashioned, it is surprisingly refreshing because it has added the beautiful feelings of boys and girls to the traditional vampire theme, and it is definitely worth trying by young people today. And I believe that those young people will definitely like it after trying to read this novel!"
"Oh, hell, I really don't know what you are talking about. Is it not the general manager of Peacock Publishing Company sitting in front of me that was not the general manager of Peacock Publishing Company, but a puppet kissed by a vampire?"
Seeing that the other party was indifferent, Rafathir praised the so-called "Twilight" in his eyes. He became even more annoyed, and the irony in his tone became more and more obvious: "It's ridiculous. The magical theme that was originally a thriller and mysterious type was added to the monkey cub on the other side of the Pacific, who didn't even know what the Statue of Liberty looked like. Can I say anything more than this? Moreover, the Gaul chicken was blinded by the so-called vampire love, and I can still understand, but even Mr. Manager, you are the same, that makes people very confused!"
"After being kissed by vampires, they are only descendants vampires, not brainwashed. Please tell me the difference between the two first. And I found that in your wording just now, there seem to be some unfriendly racial discriminatory titles. If this news is revealed, do you think your move will cause some trouble to the global promotion plan that the General Group is planning?"
"Are you threatening me? Mr. Manager?" Rafathil could not suppress his anger and stared at the man on the chair opposite and said ashamed and angry.
"It's not a threat, it's just a reminder." Sean continued to shrugged unmoved, and then put on a reason: "No matter what, do you dislike this work because of your prejudice against the Eastern nation, or for some other reason, but I insist on asking the Director to read "Twilight" aside before expressing your opinion, if you still thought so at that time..."
"You'll stop promoting that bad novel?" Rafathil asked in a hurry.
"No, I will no longer apply to the group and launch a special promotion plan. Instead, our Peacock Company will do its best to undertake the promotion operation plan." The publishing company manager was innocently spreading his hands and expressed his position.
"You..." Seeing the other party's attitude of persevering to the end, Rafathir suddenly became disheartened after being extremely angry. Although he was the second-ranked marketing department of the Bantam Group, the promotion director is true. However, the general managers of the publishing companies under the group are only half a level lower than him. And because of the specific reason for being in charge of a company, these general managers have a bit of the taste of a lord in the border. In the independent affairs within the company, there is no need to obey the orders of a headquarter marketing director - in fact, except for the group CEO, no other senior executive can directly order them. Unless it is a joint resolution of the group's senior meeting.
But he was still discouraged, but he still couldn't agree with Peacock Company's insistence on publishing "Twilight" and even began to promote the campaign before the other party submitted the manuscript: "But please think clearly that the author of the work you are about to bet on is a guy who knows nearly zero about Citigroup culture. And that monkey... that boy is only seventeen years old, ah, isn't he a minor? Mr. old publisher, are you planning to bet on such a foreign writer?"
"The other party's "Lost Land" once ranked 16th in the annual bestseller ranking of Niu Yue Times." Sean couldn't help but remind him lightly.
"Yes, yes, I know that the Lost Land has achieved good results, but that's because of the tricks of the subject matter and those guys who never know what China looks like in their lifetime, are just curious about the mindlessness of the trend. Mysterious East. The Dark Bible that has been passed down since ancient times, listen to what a good gimmick can achieve that result. It is also because of the operation of the market, and it has little to do with that kid himself!" Sean insisted on his own opinion, but Rafathil was also a firm-willed character. He can hold a high position in the sub-group of Random House Group, and his views on book publications almost have his own unique set of opinions, and will not change anything just by a few words from others.
"Sorry. I must remind you that the readers of "Lost Land" may not have been to the East, but it is enough that the book depicts the East that attracts them, right? As for whether the young writer's achievements are short-lived, I think the Booker Prize's jury must have a greater say than you. Do you still remember that book "The Earth Lost"? It is a novel that amazed the European cultural circle. It not only has an understanding of life, but also can transform this understanding into writing. There have been hot selling of bestsellers before. So please tell me why should we let this author's work go?"
Seeing that Sean was unmoved from beginning to end, Rafathir finally gave up his plan to convince the other party and turned into an official attitude: "Okay, since you insisted on this, I have nothing to say. However, as the marketing director of the group, I have the right to prevent you from using the group's promotion resources and channels. If you are so optimistic about this novel, then please help the manager work hard and let the reputation of Peacock Publishing Company surpass the group because of this novel. Peacock should have attracted more attention than bantams, right?"
Hearing Rafathil say this, Sean frowned slightly. After looking at the other party for a while, he found that there was not only mockery in the ejaculation eyes, but also the inverted paranoia. He finally nodded: "I understand that the next marketing plan will continue, but I will not let you down the right to impeach you at the internal group meeting. Please be mentally prepared."
"Well, I think so too, so as long as you don't talk about the damn novel, everyone still has a common language, right?" Rafathir finally regained his initial smug look, his eyes full of sarcasm.
Chapter completed!