723. The importance is raised
"What two points?" The old man was puzzled. After thinking for a long time, he couldn't think of any business in the current editorial system that could be independently divested.
"One proofreader will take out the original proofreader and text editor to set up a proofreader team. The person in charge and the deputy editor-in-chief of the department will be directly under the jurisdiction of Mr. Zhao. The other one is book binding design, which is more important. According to my idea, it is necessary to establish an independent department of about the same size as two editorial departments, and then the person in charge will give the position of design director, but you still have to be responsible to Mr. Zhao. As for the level of this position within the company, it is equivalent to the deputy editor-in-chief." Yang Yi expressed his thoughts very happily.
Among these two points, proofreading is an independent business or not. However, the independent proofreading and editing of the five editorial departments and forming a new department dedicated to proofreading is actually a significant positive impact on the improvement of overall business efficiency. There is no need to mention the mature editorial system in Europe and the United States. Even within Kotanshe, an independent proofreading system is implemented, rather than each editorial department has its own proofreading personnel.
Even so, if unicorn proofreading is optional, then an independent binding design department is the development trend of the modern publishing industry. It represents irrefutable advancedness and trends, and it is not proofreading that it can be determined according to the actual situation. Publishers of this era do not know the reason, but Yang Yi, who has experienced national hype or even global hype, is very clear that the emergence of various editorial agencies such departments and teams specifically responsible for binding design is just an infinite amplification of the eye effect.
In later generations, based on the remarks of the operator who launched "Things in the Ming Dynasty" and "The Code of Tibet", in a time when the pace of life is getting faster and faster - for the future of 2000, whether any book on the bookshelf can attract readers depends entirely on whether it can meet the "123 Law". That is, one meter away from the readers, attract the other party within two seconds, and then read the content of the first three pages. It sounds extremely impetuous, but it is the realistic society of the later generations and the general trend of the times.
Even Yang Yi, a reborn person, never thought about changing anything with his own strength.
Confronting the times is obviously the most unwise approach.
Moreover, even a special binding design team can make every book launched by the publisher attractive enough to attract attention before readers understand their content, and do not rely solely on hype and some tricks. The book binding business itself is a job that brings readers visual enjoyment. If you can cooperate with exciting content and impress readers with exciting cover art design, then it is also a matter of positive energy, rather than despicable means.
Therefore, after comprehensive consideration, Yang Yi decided to establish and separate the department, rather than the original practice of relying solely on the eyes and personal preferences of the old editors to operate a book. This is also the development trend of the book industry and the publishing industry. Yang Yi cannot change anything.
"I actually agree with this." I thought that Zhao Shuren, an old editor, and also an old intellectual publisher, would think that working hard on binding design is a way to go wrong and not do a good job. However, Zhao Shuren agreed to Yang Yi's plan, which made the reborn man stunned for a moment, and then gave a thumbs up: "Old Zhao is indeed a good view. Strategic consideration, it is really the right choice to make you responsible for Yang Yi's publication."
"Hey, don't put a high hat on me first. You want to tell me what guiding ideas do you plan to do in this newly established design department? If you just make a fuss about design, you forget the content of the book itself. Then I can't agree." Zhao Shuren quickly stopped Yang Yi's flattery and asked with a smile.
"I won't say much about the guiding ideology. There is only one thing, which is the editor's responsibility system. Newly hired and joined designers must communicate with the book editor. Both aspects are satisfied and can carry out the next step of work. Otherwise, if any party thinks it is inappropriate, they can veto it." Yang Yi knew that Zhao Shuren said this because he was worried that he would devote all his thoughts to how to package a book, and ignore the ideological content of the book itself, resulting in false propaganda and exaggeration.
Hearing Yang Yi's promise, Zhao Shuren nodded and agreed with great satisfaction to his plan.
"The preliminary work of that book is almost over here, and the rest is printing." Zhao Shuren nodded. After thinking about it for a while, he seemed not very prepared to speak, but in the end he still made his own suggestions to Yang Yi: "In fact, the printing factories we are working with now are pretty good, and almost all the domestic publishing houses are doing this. But I always believe that if a publishing house wants to go abroad and go to the world, then this upstream link must have its own direct business power, rather than looking at the faces of others."
"Our Yangyi publishing and operating are popular bestsellers, and they don't look at others' faces." Yang Yi smiled and felt complacent, then nodded and said, "However, it is indeed more reliable to ensure the quality control quality of all published books than to leave them to outsiders. Moreover, not to mention that the printing industry itself is small profits, it is still profit-saving. But this problem must be done after Yangyi Network is normal operation."
Zhao Shuren naturally understood the statement of boys, so he stopped talking about this topic, but continued to talk about other aspects: "There is still marketing promotion, so I am not good at this. Moreover, I saw that Mr. Yang, you have done a good job yourself, so I don't participate in this area and don't interfere."
For marketing, if anyone can be stronger than Yang Yi, a reborn cheater, then there are only those real publication marketing geniuses, just like promoting "Text" and "Brainstorm" do not seem to have the best-selling factor, but the actual situation is the driving force behind these books that are extremely popular. They do not have the ability to be foresighted, but they are still stirring up the book market.
But Yang Yi has more than ten years of marketing experience in this era. Even if he does not have any practical experience, he only needs to reveal those fresh ideas in advance. The company's marketing department will naturally build a perfect marketing plan based on the wonderful ideas proposed by Yang Yi, but he doesn't have to work hard on himself.
Therefore, after understanding Zhao Shuren's meaning, Yang Yi nodded happily: "Okay, as long as Mr. Zhao can help me keep a close eye when I reform the current system in the editorial department, and comfort and ensure the editors' work mood, I will be very satisfied. Especially in the next period of topic selection management, submission preview, and quality control. These are things that must be paid attention to in a short period of time. Think about the previous rural literary works that have too obvious descriptions of gender topics, they must be strictly reviewed."
"Huh?" After Yang Yi said this request, Zhao Shuren was stunned. Then his face became solemn: "Why, have you heard some news again? The above are going to do some work on the publishing market?"
Yang Yi was naturally satisfied with Zhao Shuren's prudence and sensitivity, but he did not make the other party panic because of some of his plans. So he waved his hand and denied: "Things are not true, although they are also related to the upper class, but it is not a rectification of the publication market, but the Press and Publication Administration may have to establish two new national-level industry awards. Then there is a world-wide publishing summit about to be held. I plan to work hard to get the qualification to attend the conference, so the publishing house must not make any mistakes during this period."
"Two national-level industry awards? And the publishing industry summit?" This news has no impact on people outside the circle, but in the ears of an old editor, he can naturally understand the importance of these information and consultations. Without Yang Yiduo's explanation, he immediately became excited: "If the news is true, and our Yangyi publishing... is wrong. Our Yangyi Culture can really participate in these major events in the industry, then it will be considered to have truly become formal and have an industry status!"
"I know this, why would you ask Yang Yi to make a reform at this time?" The boy quickly comforted the old editor who was already eager to try, and pressed his hands to signal the other party to calm down: "It's up to people, we all work hard for this goal. But there's no need to worry too much about this thing. I'm lucky to lose my life if I get it."
"How can I lose my life?" Zhao Shuren was immediately dissatisfied and shook his head and said dissatisfied: "I don't call you Mr. Yang now, just treat it as a person who has eaten white rice for a few more years. Tell me some of my own experiences and opinions to a talented and ideal junior. I am naturally very happy and relieved to listen to it. Even if I think it is not right and cannot be applied to your current situation, I will just treat it as a piece of cake and a piece of jade, okay?"
Zhao Shuren said this, how could Yang Yi say it? Of course, he nodded: "You said, Mr. Zhao."
"Then I'm not polite. In fact, your thoughts, whether they were talking to Mr. Luo or you in the past, or in their current actual actions, all show that you want to do something in the cultural field, and that you can follow the trend after improvement, and in turn influence the traditional Chinese culture of the times, right?"
The other party's analysis was like a friend who was ungrateful to Yang Yi, and a confidant who was not commensurate with his age pointed out his ideals and ambitions, so he naturally could only nod.
"But I want to say one thing. Although many fields can also be called cultural industries or are related to cultural industries, I still have to point out that you... are not right. It should be said that many of the things we are doing now can only be considered cultural industries, not cultural industries. Can you still see this distinction clearly?"
Although Yang Yi had a clearer understanding of what he did, he still felt like Huang Zhong Dalu was pointed out directly now, and he knew that Zhao Shuren was all talking about the idea, not the old stubbornness or the enthusiasm of a scholar. The other party did not oppose developing the industry first, but pointed out that the industry is a business after all, involving all aspects, especially the economic field.
But true culture is something that people recognize in their hearts and are willing to take the initiative to pass on their descendants. It is the five thousand-year-old Yanhuang soul flowing in their blood, the pride imprinted in their bones, and the cry of the soul.
Chapter completed!