482. The era of big sales
Yang Yi smiled and shook his head, but he didn't always enjoy it by making fun of being fat, but the boy had a different idea in his heart.
Although Xinhua, a national brand, will always be the undisputed number one channel merchant and operator in China, in later generations, it may not be that no one has put great pressure on this national brand behemoth through the Internet. At that time, whether it is Dangdangyang or Amazon China, in terms of networking the book market, this company that was huge and difficult to deal with the market casually lost part of its market share.
Those online bookstores that have flourished with the help of the Internet have relied on the technological revolution around the world and have bitten a big bite of cake on Xinhua Bookstores, which have unlimited support for national policies. Moreover, if it were private or foreign-funded enterprises, they would definitely suffer a heartbreaking loss, which is reflected in Xinhua's almost indifferentness.
Thinking of this, Yang Yi couldn't help but sigh that behind him is the backing of the Central Propaganda Department and China Publishing Group, Xinhua is indeed a lady who doesn't have to worry about food and clothing. However, after he had himself, he would have networked the bookstore business a year or two in advance. I wonder if the fat meat eaten from the other party in this life will make some people feel pain.
"I'm really confused. Do you look down on Xinhua system and the director of the wholesale center, or do you really don't understand the significance of this big shot this time?" Rogo was a little embarrassed to understand the young man's way, saying that the other party didn't understand the origin of Director Zheng Guofeng, but the other party clearly gave the idea of "providing books to the troops for free and carrying out military-civilian joint construction". But this kid looked down on the people of Xinhua system. The smile on his face really didn't look like it.
On the contrary, there are some indifferent things like holding the wisdom beads.
"Okay. I understand. Brother Luo, please come to receive this Director Zheng. If the other party expressed his desire to see me, it would not be too late for me to go again." Yang Yi shook his head and his mind had already flown to other places: "Xinhua has sent characters of this level here. After all, I am a child, even if I don't attend the meeting, the other party will not use this issue as an excuse to make us difficult. And to take a step back, "Bright Sword" is a popular book in the media across the country. Even if Director Zheng is relatively small, it is impossible to joke about such errands with political tasks! Don't worry." Seeing that Rogo's face was wrong, Yang Yi quickly comforted him: "And when next year starts, I have a premonition that our money may not be enough. Even if "Bright Sword" can be sold well, it will exceed 20 million codes in three months, and I will have the same opinion."
"Not enough?" Rogo's fat face changed color instantly, and he looked like he was in pain: "How is it possible? Come on, let's calculate the transfer fee of Yunzhong Bookstore. After subtracting the bank's loan, there was about 17 million left. The money has been used in the new headquarters of the Magic City and two logistics and warehousing centers. It is considered to be a balance of income and expenditure. Then between New Year's Day and the Lunar New Year. It is estimated that Xizhi's tourism income can reach an extremely high. The finance side has already made a budget, which should be around 4 million. Then there is the book sales at the end of the year, a weekly event plus the code of your books. It can be about 7 or 8 million..."
"And we have two big heads, you don't even count? Wan Yatou's comics, there are two single-books released on the island country at the end of the year, right? A new book about "Yunhuang. Mo. Yanshi" will be released in China. Together, these will be able to recover at least 15 million yuan in the first quarter of next year. The estimated number of Kotanshe's cartoon is 20 million yuan. The other is the cartoon of "Yunhuang". You see, by the end of the year, the local TV stations are still rushing to buy film sources and copyrights from us? Director Fang has already offered the price. Now,
The 4,000 episodes per episode, and the second newly produced part of the animation department in the second half of the year, all of which have been released to 6,500 episodes per episode. We calculated based on two films, a provincial satellite TV station cost an average of 200,000 yuan per episode. We have already cooperated in the first half of the year, and it is very likely that there will be 19 TV stations that are willing to buy again. So far, there are 8 million yuan in funds, and the initial cost has been spent, and the total net income is the funds! Adding up so many funds, do you calculate how much money you have? How could it be not enough?”
Looking at the fat man's anxious look, Yang Yi was also funny.
This guy is not the kind of Grandet-style financial slaughter. It is mainly because Fatty has entered his thirties in his life, so his family is very dissatisfied with the fact that he has not been married yet. According to the inaccurate news obtained by Yang Yi, the old man of the Luo family has already spoken that if he does not bring his grandson's wife home by the end of the year, he will not come back in the future.
So in fact, Rogo was thinking about the turn of Yangyi Culture Peak, and he was about to get out of the predicament. He also planned to enjoy the fruits of his labor for the past year and a half. He wanted to get engaged to Vienne and travel around the world.
"It's not too much, it's only 35 million? I just heard you talk about it for so long, and I thought our Yangyi Culture's working capital had exceeded 100 million." Yang Yi's smile also had a few more jokes at this moment, but he also knew that he couldn't joke with Rogo on it, so he shook his head: "My uncle's side is about to be on the old store of Yangyi catering brand. He will also go to the Magic City after the New Year. However, he has some savings, and if I add more capital, he can barely support the two stores. You can ignore him.
. It goes without saying that Yangyi Travel is on Xizhi. In the next ten years, it will be a long-term period of income. According to my master's wife, in these ten years, only minor repairs are required without spending a lot of money. But there are Yanhuan.com and New Silk Road. These two websites have not yet reached the point of balance between income and expenditure, and we need to continue to invest. In fact, these two online literature sites have never been considered large expenses. After the construction of our Internet search engine center after the New Year, you should not give up at that time."
The Internet has always been a money-burning industry. As the entire domestic industry is in full swing, the demand for funds is so great that countless entrepreneurs feel powerless.
That's why Yang Yi gave Rogo a precautionary shot. If this fat man saw that the book was empty, he would not know if he would go wild or go crazy.
Just as Rogo's face became paler, Yang Yi released the bait he had prepared long ago: "But your wedding with Sister Wei'an and travel around the world. Don't worry, this is considered as our Yangyi Culture getting married. It won't make you insufficient money."
After hearing what the boy said, the fat man's face looked better, but he was still stubborn: "What is Yang Yi Culture marrying a wife? Now everyone knows that you are the big boss, and I am just a second-in-command. If Yang Yi Culture really marrying a wife, it can only be counted on you..."
"I don't mind." Yang blinked his eyes, and the smile on his face was very worthy of beating. The fat man who had just reacted for a while suddenly entered a state of rampage. His strong body of 170 or 80 kilograms rushed straight at the boy.
...
On January 1, 1999, this year's annual events did not have any surprises, but there was an event completely different from that in history.
Yangyi Culture’s year-end hot sale was held quietly.
In front of the square where the signboard of Yunzhong Book City was about to be removed after the New Year, countless elderly people, women and children were gathered quietly. Most of them accompanied their children to buy books. Secondly, the number of them was a tempting consumer from fifty or sixty to seventeen or eighteen. These people did not have any special and targeted consumption goals, but they all had common characteristics. They were all people who loved books. There were always some people in this world who were not interested in reading. But there were more other types. They were willing to make a pot of tea in their spare time and slowly read a novel or essay notes that they liked. If it was not a special marketing store, then it was precisely this type of people who had the most desire to consume books.
Secondly, there is a small part left, just to see the fun, or to the elders who go to the city at the end of the year to bring a gift to their children.
The square is already crowded, but this is not because Yunzhong Bookstore has not yet been opened.
It is already 9:30 in the morning, and this time is just the time for citizens to go shopping on holiday. The people in the square did not enter the bookstore because the crowds who came to buy books had already lined up at the gate of the bookstore. Some of them had just come out of the bookstore, with the newly selected books in their hands or arms.
Products like books are different from other goods. They need to be carefully selected before consumers will finally decide to buy them. This kind of careful selection does not refer to the general attributes of the quality of the book, etc., but whether the content of the book is what they want. For books that are not in line with their preferences, consumers have never considered this concept.
Compared with the vegetable market, the aunts and aunts have to look at each carrot several times and pick up many old leaves in a handful of vegetables. Then the time spent by people who come to buy books is calculated several times as much as the former. They often have to read several pages of content and then look through the middle to determine whether this is what they want. In this kind of pre-reading, some bookworms are buried in the fragrance of paper and ink and are unwilling to raise their heads, so they invisibly extend their consumption time.
If it is in normal times, this kind of behavior is nothing. In such a large bookstore, aren’t there still many readers who read books?
But today is different. Because the impression that Yunzhong Bookstore and Yangyi Culture have left in the hearts of ordinary people in Yuezhou over the past year has made many people who are closer to Xinhua Bookstore, they would rather go further to Yangyi Culture. More and more comprehensive choices and the good service of Yunzhong Bookstore have made Yuezhou consumers choose to speak with their feet.
Today is Yunzhong Bookstore. A small number of people miss it because of their last event in Yuezhou, but more people liked the Bookstore to put out the slogan "30% off for the whole audience". So after getting together for various reasons, this was a very rare explosion in the bookstore.
"Mom, I want this book. You see, it's much better than the "100,000 Whys" I saw last time at the school gate." A child could not wait to shout at his mother through several rows of bookshelves. The boys and girls or adults who were quarreled by him, but they also smiled their good temper and did not look at him impatiently and rejected the same impatience as before.
Chapter completed!