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390. Changes in view

"And the generation of post-80s, compared to listening to the songs of Teresa Teng and Danny Chan at that time, their star-chasing is stronger. They have a more natural acceptance of being a celebrity and becoming famous and popular. I remember that when the Casio Grand Prix was held, the number of registrations received by your station was not as expected, right? It seems that a newspaper reported that you set up a stall at the entrance of the TV station compound on Nanjing Road, saying that you would give an alarm clock as long as you register, right? This matter is widely circulated, right? But if you change to the young people today, do you think you still need to worry about the participants' problems?" Yang Yi laughed in an orderly manner. In fact, what he said was widely circulated was just circulated within the TV station at that time. In addition, the circle of some old citizens in the city of Demon City, which is really like the national Internet era in later generations. That is why even a dog will be discussed if he dies.

Before the other party could answer, the boy simply breathed a sigh of relief and poured out his prepared rhetoric in one breath: "So, in this era, there is already time; and for specific participants and viewing groups, this is the harmony of people, the remaining geographical advantages can only fall on the Magic City and Oriental Satellite TV. Director Mei, you see, since the Casio Grand Prix in 1985, there has been no such talent show based on grassroots and ordinary people. Whether it is the "Tonight Stars" that you later launched, the "Five-Star Award Synthesis Arena" or the "Zhengda Variety Show" of CCTV, now Mango TV's "Happy Camp", these are just ordinary variety entertainment programs, essentially, they have not gotten rid of the host.

Interacting with celebrities, thus ignoring the situation of the audience itself. Even if these programs have special invited audiences, they are just mascots on a certain level, just to support the show and drive the atmosphere. In fact, they have not really participated in it. However, if you look at the show itself, no TV person has noticed that these audiences, including those in front of the TV, are the people who should pay attention to the most, and they also have the desire to participate. And you should know that although the nature of Chinese people is more conservative, in the current actual situation, many people will dream of becoming famous and becoming famous. If Oriental Satellite TV can provide them with such an opportunity..."

Speaking of this, Yang Yi was a little dry, so he grabbed the teacup and took two sips.

Having analyzed to such an extent, if Me Luohua still doesn't understand, it can only be said that the other party has no vision and can only find another way. Audience, prospects, general situations, psychological needs... all of this is reasonable and well-founded. Even if the other party does not have the foresight of opening a cheat, he should be able to make a correct judgment. The reason why a person can succeed is largely a test of whether his vision is advanced enough and whether his experience is experienced enough. Yang Yi chose Oriental Satellite TV, not only because his classmates with Fang Junzi are responsible here, but more importantly, he is a gambler as a demon city. He should have forward-looking attention to the quiet rise of some trends.

"This idea... sounds good, but since you can say these things, it proves that you are not an ordinary child and ignorant. You should know that it is not enough to have a good prospect. Planning that can be implemented is a real good plan. So can you give some opinions on the specific implementation?" Mei Luohua felt that his interest was getting stronger and stronger. At least, it would not seem that this afternoon would be wasted.

Yang Yi smiled again. In fact, he is obviously a boss who is trapped in the mud-ze doll, but the calm temperament he showed from beginning to end has changed repeatedly, and he has a faint sense of "no wonder he can make this series of big moves".

And now, this pure smile that seems harmless to humans and animals, when Melohua recalls it many years later, it is actually a bit cold-blooded, like a young wolf who is less than a year old, but it has gradually shown its cunning and sharp side.

"First of all, it is the national audition. This national audition must be a real national, and it cannot be limited to the Magic City or the Yangtze River Delta..." What Yang Yi gave next naturally cannot copy the rules and regulations of his previous life. Even if it is the emperor's golden rules, there is still the saying of the emperor and his minister. If you want new things that appear several years later to appear in advance, it is not as simple as reading the script.

But while changing the details, he also hid some big killers. After all, he knew people and didn’t know their feelings. No matter how unruly Me Luohua had the unruly temperament of a literati, he could not guarantee that he would not leave Yang Yi and Yang Yi Culture alone. It would be fine if he suffered a loss once. If he fell twice in the same pit, he would not be a reborn person. It would be better to just use a knife to wipe his neck and see if he could be reborn again.

Therefore, he now points out more about the shortcomings of Oriental TV, which was the previous Magic City TV station, in similar programs, such as promotion, pk, direct telephone voting and other methods, but they are still hidden and not taken out. But even so, it is enough for Melohua to chew and reminisce for a while: "For example, 'Intellectual Surfing', this program is very in line with the taste of the Magic City people, but Shanghai culture is not acceptable to all audiences across the country. The 'Five-Star Award Synthesis Star' that was broadcast a few years ago has a good original intention. It has good ratings in our Yuezhou, but it is still a problem. The intensity of competition is insufficient, and the faces of personnel who have to change each episode are not enough to attract firm fans..."

"Fans? What fans?" Mei Luohua and Fang Junzi were stunned. They were a little confused about the emerging online vocabulary in a few years.

"Oh, it's the transliteration of the English 'fans', which means a firm supporter. Director Mei, think about it. Is it a person who walks through the motions every episode of the show, and may have many supporters, or is it a person who often exposes the road on the silver screen, and has many supporters? The reason why the big stars nowadays often arouse excitement is that in addition to their true talent, there is also a problem of exposure. If the Oriental TV creates a group of such fans, then these people will also become loyal audiences of Oriental TV in a sense. As for the intense atmosphere, we can also think of creating it. Don't choose a few stars or stars for each episode, but eliminate a group from the start of the audition. Then, each episode lets the participants compete with each other, and the capable leave the losers. Driven by this atmosphere, the audience's herd mentality and habit of watching the fun will be amplified to the greatest extent..."

Yang Yi is still continuing to plan the copy program, but Me Luohua's heart is already full of troubles.

Love is just a kid who is just playing with it. First of all, the gimmick of grassroots talent show has a natural closeness that allows the audience to bring in. Later, artificial confrontation and competition for the program is different from inciting the audience's emotions? Is it possible to do this?

However, this question only flashed in his heart for a moment, why not? This is not instigating people to kill and set fire, but to let the common people realize their dreams. It is more righteous and strict, this is chasing their dreams and never giving up. It is also a skill that the audience likes to hear.

"Well, your idea is basically very feasible, without too many mistakes. But in terms of the scope of participants, is it too limited and a bit too limited? Why not participate in the whole nation, instead of choosing some young girls?" Mei Luohua frowned, a little confused about Yang Yi's choice in terms of candidates.

The boy smiled and shrugged his shoulders without hesitation: "Little girls are very passionate about being famous, this is one thing; the audience loves to watch, after all, in some aspects, women are born to be more eye-catching than men, this is the second; and in stage competition, it is easy for a few girls to cry and feel empathy. If a group of big men go up, the audience will not talk about it. Can those losers arouse the audience's sympathy like girls? This is the third; and the most important point is that women's consumption power should never be ignored, especially for half-large girls. For the idol they support, they can save a week or even a month of pocket money, and call the hotline to vote for support and buy their peripheral products. Is it possible to change men? Director Mei himself, if he doesn't have a daughter, he can also consult colleagues with daughters and listen to their opinions."

Looking at Me Luohua nodding repeatedly, Yang Yi couldn't help but want to laugh.

The combat effectiveness of those brainless loli in later generations is beyond the imagination of adults in this era? Even donating money to redeem themselves, or even buying a car or a house, what is the purpose of calling a few hotlines?

"Old Mei, I'll tell you the truth. Yang Yi's idea was originally for our Yuezhou Satellite TV. If there was something wrong with Yang Yi Culture now, would you think I could be so easy to talk to? Even the program planning book I had someone start to do. Several directors in the station knew that the program was ruined, so don't be so unhappy, you are still picky here? If it weren't for the sake of old classmates, and Yang Yi really needed media support, would I be able to start this program immediately?" Mei Luohua asked me carefully but did not make a promise of cooperation. Yang Yi was not in a hurry, which made Fang Junzi feel unhappy. Seeing that he had the intention of continuing to control, he couldn't help but yell.

"Who said that our Oriental Satellite TV wouldn't do it?" When the old classmate interrupted, Mei Luohua couldn't hold back and quickly clarified: "I think Xiao Yang has a good idea, so I want to see if he has any good opinions."

After saying a word, he turned to Yang Yi on the side: "Since I decided to launch this program, Xiao Yang, what kind of cooperation model do you want? After all, in the past, the TV stations cooperated with people in advertising, and we had neither this precedent nor similar experience in other things."

"It's just advertising, planning costs, etc. Yang Yi Culture doesn't want it." Yang Yi couldn't help but feel ecstasy, but he had to work hard to restrain this excitement: "First of all, if the program "Super Girl" is released, it must leave enough share for Yang Yi Culture in the sponsor and the advertising time between the sponsor, and then please support it in other industries of Yang Yi Culture. Of course, in addition to advertising promotions other than "Super Girl", we can talk about it according to the existing conventions."

"This, although our Oriental TV is one of the best local stations, it is really inferior to CCTV in terms of influence. If you think we can influence Yuezhou's decision-making, then..." Mei Luohua was a little hesitant. If it was just a resource for publicity and promotion, he could make the decision to make a decision on Yang Yi's culture and give many conditions that could be called preferential. But the current situation is that the other party's problems clearly involve the government level, and if they are more thorough, they can be regarded as struggles between different political factions. It would be unwise to be easily involved.

It’s not that Oriental TV is afraid of the Yuezhou government, or the current mayor Cao Jianguo’s team. But the problem is that if Yangyi Culture’s dilemma may not be relieved, why do you need to do such a move that half the result is twice the effort? After all, from his personal standpoint, his favorability towards a cultural enterprise is undoubtedly higher than that of local governments that ignore the overall situation.

"Don't affect the decisions of the Yuezhou government, what should I do there?" Yang Yi smiled obediently: "In the future, Yangyi culture takes root in the Demon Capital, and you only need to influence the local Demon Capital and the Yangtze River Delta first."
Chapter completed!
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