Text]327. Attack, attack, attack the first wave, super talented beautiful girl—

327. Attack, attack, attack the first wave, super talented beautiful girl

"Why?" Liang Yuantu subconsciously questioned. Rogo next to him looked up at him. The quasi-working new talent squeezed out a angrily: "Sorry, I'm out of my composure."

Then he was very unwilling to lower his tone and continued to ask: "This planning plan is the work of our marketing team for more than a month since the first episode of the animation was started. Our marketing case was launched simultaneously, and we also communicated about the schedules of each TV station. Now that the plan has suddenly changed, I am afraid..."

Qing Yishui was a newly established marketing team employee of the animation department. They devoted almost all their efforts to this plan, waiting for the animation to be released and achieved remarkable results. Although the biggest possibility at that time was that everyone's attention was focused on the production staff, since they joined the sales industry, fame was not what they care about, and performance was what they cared more about.

The performance of course needs to be tested by the market, that is, the ratings after the animation is released.

At this time, when he heard Yang Yi's decision, he almost cut off their plan in half. Many people saw disappointed gods in their eyes. Some people did not hide their dissatisfaction and focused their eyes on Rogo, hoping that he could say something.

"Are you market employees?" Yang Yi's tone was puzzled. This tone also successfully aroused hatred from a group of people: "Some things, even if you have not actually experienced them, should have been taught in the school?"

Rogo shook his head with a wry smile, knowing that this kid is not only pounding this person, but also giving him the opportunity to come forward and blush. The two had private communication, and Yang Yi was the main focus in terms of major strategic directions, market plans, and technical leadership; the rest, such as personnel, finance, and internal administrative management, Rogo was responsible.

But there is no need to do this absolutely. The fat man sighed in his heart and smiled, "Okay, Xiaoyi, let me explain to you what you planned."

Then he smiled at the people who were focusing on him and said, "Sorry, I was negligent. The person next to me is one of the directors of Yangyi Culture. His opinions are equivalent to mine."

He was not negligent. After entering the conference room, he went straight to the topic and did not introduce him to everyone.

The subconscious reaction of a group of people was to look at each other. Such a child was actually a director of this company? They could clearly hear that they were directors, not directors’ sons, assistants, etc. Moreover, Rogo’s strong attitude made people at a loss for a moment.

Fortunately, Yang Yi did not deliberately put on airs and spoke directly: "If we start from the perspective of profit, our animation should of course be released as soon as possible, and we should build a huge amount of momentum to attract the most potential audiences. But I don't know if you have heard of a word - hunger marketing, this shouldn't be new, right?"

Out of Yang Yi's expectations, most of the seven or eight people present shook their heads suspiciously, and even looked at them with wide eyes unconsciously.

Yang Yi was also a little dumbfounded. This sales strategy was widely used in various industries in later generations. Now there are still people who have not heard of it? Not to mention the new models of famous brands, not to mention the real estate developers who are reluctant to sell, but just a big Apple, the kind of press conference - the launch date is announced - waiting - the listing news report - the queue all night - the official sale - the entire line is out of stock - the scalpers have increased... This coherent human-made C-O work, hunger marketing is something that everyone knows, but it just makes consumers buy it.

He knew that many marketing techniques in later generations were not even heard of by salespeople today, but hunger marketing should not be listed here.

But now it seems that he is still a little too wishful thinking. No wonder he said that he is not in a hurry to show the screening, these people will look at him like idiots.

"That's right, I'll analyze it for you here." Although Yang Yi didn't need these people to show his loyalty and made up his mind to hand over the market to Rogo, his intentions were not clarified and he did not give these people a reasonable explanation. He may be subject to internal resistance in the specific implementation of the plan.

And it is also a special training session for the company. Some advanced sales methods are mastered by our own people but others do not. This is the biggest advantage.

"Some of you have heard of hunger marketing, and some have not yet formed a specific concept. To put it bluntly, the seller actively adjusts the supply of goods to influence and stimulate consumers' consumption and achieve higher profits. Some of these things you should all know. The only thing you lack is why we do this, right?"

The whole room was filled with people looking at me and I looked at you, but they didn't agree, but they nodded in their hearts. Even those who had never heard of the term hunger marketing, after Yang Yi explained it briefly, they understood the methods the child director wanted to use.

"The first is the premise that the necessary premise for being able to use this method is that consumers have psychological resonance. The two comics in the "Yunhuang" series are both popular works, called the Light of Hope of Chinese Comics, and match the magical works of this legendary land of the East. Therefore, the potential consumers of our animation - children and teenagers, are looking forward to this work."

Some people began to think, while the rest planned to continue to observe. It seemed that this child really had a few brushes.

But where did a child come into contact with these things? Is there a business family?

"With this most basic premise, let's consider the issue of publicity and hype. These are considered in the plan, but they are not enough for TV, radio, newspapers, magazines, the Internet... and even various outdoors such as street electronic signs, buses, and elevators, which are places where we can make a big fuss."

Yang Yi was not worried about the rebound mentality of consumers. It is still a time when "Sheep, Sheep, Hengyuanxiang" was broadcast three times in a row, but people could watch it with relish. Those overwhelming advertising can only arouse the public's stronger curiosity.

"There are also celebrity endorsements, authoritative interviews with experts and youth education. At the same time, our company's internal caliber is unified and we will never let go of the l-tongue and other practices..."

Many people agreed with these words. Sometimes a layer of window paper is as hard as an iron barn. If no one helps to break them, the people in the game will not be able to see the situation on the other side.

Seeing that many people had taken off their glasses and began to think carefully about their own words, Yang Yi nodded: "Then it is time to judge the situation and accurately grasp the time when consumers y-/ hope to reach the peak. It does not necessarily have to be very accurate. Just hope that the consumption impulse accumulated at the beginning will not be significantly reduced. Our animation has a greater advantage compared to other products with clear and real price, that is, it does not require consumers to make direct money expenditures. From this point of view, as long as they have time, they will definitely watch our animation, and at least try to watch a beginning to satisfy their strong curiosity that has been accumulated for a long time."

These are all issues that people in the market group can think of but have not considered them fully, and they are combined with the expected analysis of hunger marketing methods. However, they did not expect it, but it does not mean that they did not understand the meaning of doing so. As long as Yang Yi did the job of guiding the guide, if he couldn't figure out the rest, it would only prove that Rogo had misread the person.

Gradually, the atmosphere in the conference room gradually became warmer, and many people also took the courage to express their thoughts after a flash of inspiration in their minds.

After receiving the recognition of Yang Yi and Rogo, their enthusiasm for work became even higher.

The meeting lasted a whole day because the previous plan had many details, which were prepared for the immediate screening. Now that the postponement was interrupted, there must be many details that need to be modified.

...

A week later, the first thing to do was to start the news of the animation version of "Yunhuang" was not various advertisements, but a TV interview with Su Wan.

This is Rogo's strong request. In his opinion, it is always the matter of you couple, so it is natural to let Su Wanchang go. The little girl is not a traditional literary writer. As the author of commercial comics, especially the female author, she is still a very young beautiful woman, and it is very necessary to maintain a certain degree of exposure.

The female host of "Xizi Hotline" is Sun Hong, who has been working on Yuezhou TV for 7 years. Of course, the stage name in the column is not called this, and it will be criticized for a lot.

Sun Xizi sounds like Sun Xizi, but once beauty reaches the level, people will always think about the things related to it in a better way.

This is what Sun Hong and Sun Xizi are now. The latest issue of the Xizi hotline has been changed to the prime time of 6:30. At this time, most ordinary families are having supper and a small golden period for ratings.

The live broadcast room, which used to be fixed backgrounds, was replaced by the arrangement of interview programs like later generations. Sun Xizi sat on the sofa in the middle, and opposite her was another three combinations that made people stare at her.

Su Wan.

Yang Yi and Rogo slaughtered the boss's verbal skills, and then invited Liao Xiangzhai, who had come out of the mountain.

Although the old man is now an advisor to Yang Yi's cultural and animation department and still takes the special allowance offered by Yang Yi, Liao Xiangzhai disagreed when he talks about going on TV: "How can this be done? This is not a problem. In the past, the old factory managers and their works were awarded to l-faces. Before I came out, I was so proud of it? No, no..."

However, when it comes to watering, the old man is the opponent of Yang Yi and Rogo. After describing the significance of doing this to Chinese animation, he made countless promises for him and finally coaxed Liao Xiangzhai into the live broadcast room of Yuezhou TV.

Another one is Rogo's Xiaomi Via An. Well, his official position is "Assistant to the President of Yangyi Culture and Director of the Secretariat". He scared everyone to death after saying it.

"Hello, I've heard of you a long time ago. Miss Su Wan, I like your comics very much. Or, just like I usually do, would you call you Zero Angel?"

Although Sun Xizi is an old man from Yuezhou Taiwan, she is only 28 years old this year and is not considered an F-woman. Moreover, her voice is naturally lively and charming, with a refreshing taste.

"Yeah." Su Wan had not known how many camera tests he had endured. From being at a loss at the beginning to being at a loss now, although there was only one word difference, the gap in his mentality was no longer possible.

Sun Xizi couldn't help but burst out laughing: "It's really the same as the rumors. The beautiful female cartoonist Su Wan is actually a small face paralysis."

In the convenience store at the streets of Meiwan, the owner of the shop who was cooking in a small coal stove accidentally turned around and glanced at the TV, and was immediately stunned: "Hey, the girl from the Su family is on TV again."

As she was feeling, a few people suddenly rushed in from the store, carrying cameras on their chests and big bags on their backs. As soon as they came in, they shouted: "Boss, boss, thank you for three bottles of mineral water, please hurry up."

There were people around him constantly slapping the wind with their hands: "This weather is so evil, it's stuffy and not raining, and I'm so thirsty."

It seems that a tourist who traveled to Yuezhou, after visiting Xiuhu, he rushed here aimlessly along the old alley.

The boss there hurriedly shut the wind m-n, ran over to get water for people, and a young tourist waiting at the entrance of m-n, but his eyes were frozen on the TV screen: "Hey, hey Xingxing, look, it's Su Wan, it's Su Wan"

"That Su Wan? I have only heard of Su San, but I have never heard of Su... Alas, wait, is it the Su Wan who painted "Yunhuang"?"

Before the person who called out at the beginning had time to confirm, he heard the boss they were talking to, and looked over with his neck: "Hey? Do you guys also know the girl from the Su family?"

"Why don't you know? The four brothers and sisters in our family are all her readers. This time I had time to travel. I was originally planning to go to Hainan. Later, my sister said that she would go out to play anyway, and the same goes for the paradise on earth. Maybe I could meet Su Wan here and ask for an autograph or something."

The shop owner couldn't help laughing when he heard this: "Then are you here right? Do you know where this place is?"

"Here? Yuezhou." The backpacker who first spoke looked at his companion suspected: "Oh, you mean here. I remember not far from Xiuhu Lake. I just shook my eyes at the entrance of the alley. What street is it called Mei?"

The shop owner immediately curled his lips: "Who asked you this? You said it was a reader of the Su family girl. Even where she lives, I don't know where she lives. This is where the girl lives. Look, go further in. There are plum trees and canna trees at m-n, which is their home."

When three or four people heard this, they were as if the poor man had been stared at by a snake-haired banshee, and they were instantly stunned.

Until the store owner said "heat" three or four times in succession, several people shouted in surprise, then snatched the water from the boss and threw a fifty-yuan bill. He actually didn't even want to find a job and rushed into the alley.

The boss was stunned, then he found the fractions with laughter and cry, pressed them on the counter, and turned around and started cooking.
Chapter completed!