15o. Combining vertical and horizontal

The talks with Bertelsmann went smoothly because Yang Yi knew clearly what this behemoth, one of the four major media giants in the world, wanted to get from China. ~

The market is a huge market with a population of more than one billion! Even though Bertelsmann is already a company with annual revenue of tens of billions of euros, it is still impossible to turn a blind eye to such a huge market.

This is the same as the five major European leagues in later generations and the US NBA to compete for the Chinese market.

Not only Bertelsmann, but there is not even any company in the world that can ignore the Chinese market. The only thing is whether they can squeeze in.

Since the day when Bertelsmann opened up the Chinese market three years ago, their senior executives in China have been working hard to become an independent publishing company all the time. However, policy barriers have made all good wishes just a piece of paper.

In China, Bertelsmann has always been a "Shanghai Bertelsmann Cultural Industry Co., Ltd." registered with the Industrial and Commercial Bureau and cooperated with domestic publishing companies. Without the copyright, it is always subject to others, and it is even more difficult for the global headquarters to make practical plans for this overseas company. Although Bertelsmann has handled every link of the book industry chain in various ways in the following years, it has always been restrained by partners and policies and cannot be achieved.

So when Yang Yi first proposed the concept of cooperative publishing, coupled with the storm of Siyue Culture in the past six months, Bertelsmann was willing to sit at the negotiating table and negotiate with an opponent who was definitely not at the same level.

"Online paid reading?" After listening to the proposal of the candidate sent by Bertelsmann for negotiations and Sharon, special assistant of Lesenberg, Yang Yi shook his head decisively: "Madam, you don't know much about our national conditions. The consumption habits and user stickiness are not something that can be cultivated. It even involves the cultivation of legal concepts... So your previous suggestions are all very good, but you don't need to mention paid reading."

What a joke? These guys think that the online business in the United States is well carried out, so they want to copy it to China? Is this considered a foreigner's idea of ​​making a fool of himself?

Of course, Yang Yi knew what kind of ups and downs the business model of online paid reading had experienced in the world of his previous life. At least he did not plan to be this pioneer.

However, letting go of this topic, the three parties finally reached an agreement. Yang Yi and Rogo got the largest shares under the Banyan Tree. What they paid was to help Bertelsmann's selected books in the publishing industry, and William Zhu was still the executive general manager under the Banyan Tree, and no one would interfere in his work.

Now the most reasonable cake distribution plan in this case.

...

"I really can't figure it out. You have created the 'New Silk Road', why do you still have to be under that banyan tree?" On the way back to Yuezhou, Rogo did not forget to complain endlessly. Although now, with the return of five new books - including the six books on the opening day of the bookstore - Siyue's cash flow has improved greatly, Rogo still felt unhappy about the cost of 1.5 million yuan for nothing, let alone the ten free book numbers provided to Bertelsmann for free every year.

"Stop calling, Brother Luo! You are still a boss-level figure who has been in the publishing industry for so many years. Can you take a long-term vision?"

"You are a thing on the Internet, is it empty? Anyway, I feel unsure!" Rogo shook his head, and the flesh on his cheeks was like a Shapi dog: "You said just now, you can't do it in the domestic online paid reading."

Yang Yi did not argue with Rogo about this issue. Faced with the phenomenon of piracy that could be said to be rampant in later generations, he didn't think he had any solution - just relying on the conscience and consciousness of some people?

Since it is a phenomenon-level problem, it is not something you can worry about. Yang Yi shook his head and threw away this problem that he was entangled with: "If you feel unsure, just take more shares in Yunzhong Bookstore and use them as compensation for those free book numbers."

"We still talk about this?" Rogo sneered: "If I count the money, I wouldn't have accompanied you to build a bookstore."

"Then you don't have the chance of glory like the day before yesterday!" Yang Yi turned against him without hesitation; Rogo immediately glared at him fiercely after hearing this. The two of them stared at each other for a long time, and suddenly smiled, and there was a vague smell of knowing each other.

This fat man knew the keen eyes when Yang Yi hit a wall at the beginning; then under Yang Yi's persuasion, he was nervous and surprised to operate "Yunhuang"; and then Yang Yi proposed to build Yunzhong Bookstore, which was hesitant and retention...

However, in the Yunzhong Bookstore, which can be regarded as a difficult preparation process, the pressure and resistance from all parties aroused the fat man's ambition and rebellious mentality. It was in this difficult process, as well as the phoenix Yiming at the New Year's Day Book Fair and the opening ceremony of the Bookstore, that Rogo had no reservations about Yang Yi.

So in today's negotiations, when Yang Yi needed Siyue to provide free book numbers in exchange for Bertelsman's letting go of the banyan tree, Mr. Fat never mentioned the issue of compensation.

I think there is something worthy of excitement for Jiang Jianmo to appreciate and become a young fat man with a very ambitious person like Lin Xi.

"Let's talk about this for now. In short, the early exhibition under the banyan tree is still inseparable from William Zhu." After laughing, Yang Yi returned to his calm but calm mind.

However, Rogo immediately heard the deep meaning of Yang Yi's words, blinked his eyes with bigger fingernails, and looked at Yang Yi with a strange expression: "Are you plotting against others again? What does it mean that you can't live without him in the early stage? What do you mean? You can't ignore him in the middle and late stages?"

Yang Yi nodded with certainty: "Beterthalsmann can't be in China for a long time. Even if it is one of the top 500 in the world, even if it is now in a glorious position! The country's policies are here, it will be useless no matter how hard it struggles..."

Speaking of this, Yang Yi suddenly stopped. What if Bertelsmann adopted the future "model" and did not get involved in physical publishing at all?

Shaking his head and driving this unrealistic idea out of his mind, Yang Yi continued, "As for William Zhu, I can't say that he is so harmful. But it's obvious that this person is not a fuel-efficient lamp, so when it is unfolded under the banyan tree, I will definitely clear him."

In the previous life, William Zhu sold his website to Bertelsmann because he could not maintain the operation under the banyan tree. Of course, money also accounted for a large part of the reason.

With his own interference in this life, the banyan tree will not be difficult to operate due to financial problems. It is foreseeable that this website will be very fast. If so, will William Zhu still sell the shares he has?

Forget it, don't think so much.

What's more, the current banyan tree is no longer under the original banyan tree, but a new "banyan tree" that integrates the new Silk Road. Yang Yi has also opened up a brand new section inside - Star Realm.

Naturally, under the banyan tree, follow the original exhibition route and stick to the end.

The newly opened Star Realm is the territory that Yang Yi used to showcase the Chinese-style new fantasy.

"The Chinese-style new fantasy is said? What is this?" During the negotiations, Ms. Sharon couldn't help but ask Yang Yi to answer the questions curiously. William Zhu next to him also looked at Yang Yi with a comprehension.

"The Lord of the Rings, The Song of Ice and Fire, The Wheel of Time... and so on." Yang Yi explained to Sharon with a smile.

"Oh! This is a really good idea!" Bertelsmann's important figure in China praised: "But although this type of work has an extremely large readership and extremely good sales prospects, will it be too narrow in terms of subject matter? You should know that even if the entire North America and Europe are combined, there are publishing value every year - in your words, it is still very few, very few!"

"It doesn't matter, it's just a section under the banyan tree." Yang Yi knew that it was too difficult to let Sharon understand the meaning of this independent section in a short period of time.

Could I tell you that the so-called Chinese-style new fantasy Xiao said that the wide range of materials included in it is something you ghosts can think of?

Can you imagine the nation's journey through the first era in the future? Can you imagine the second era of rebirth of the nation? Can you imagine carrying the old man and the old nainai with you... Well, it seems that there is no old nainai.

But this doesn't matter. Can you imagine carrying parallel and stable spaces with you? Can you imagine traveling infinitely in one world after another? Can you imagine behind your mind bsp;   So, the imagination of you Westerners is simply weak.

In Yang Yi's plan, he was planning to operate the Star Realm into a base camp similar to "Jiuzhou" in his previous life, or in other words, a fantasy base camp that could not be removed from the breath.

On the other hand, as for whether to acquire the Fantasy Sword in the future or something, it is still under the consideration of the Rebirth. Speaking of which, the earliest fantasy sites, such as the city, the Golden Bookstore, the West Road, etc., are about to appear one by one. However, in this prehistoric era of online fantasy, if you want to stand firm until you become an existence like the "Divine Cult", you will have to put in too much effort.

After thinking about it this way, Yang Yi felt that his time was indeed too insufficient.

"In the future, using the Star World to compete with the commercial and popular models, what an interesting scene would be, especially the bosses behind the two companies are the same person..." Thinking of this possible misunderstanding, Yang Yi couldn't help it, and the corners of his mouth slightly raised.
Chapter completed!