Yu Moutao, the newly appointed operating director of Jingrui Wealth, looked at the vast field of cash withdrawal requests in the background, and his hands and feet went cold.

At the beginning of the month, users began to withdraw cash one after another. At that time, he thought it was a normal phenomenon.

But by the middle of the month, there were more and more requests for withdrawals, and almost as soon as the investment expired, people would withdraw their money and leave.

This situation is very abnormal!

Yu Moutao did not dare to delay and immediately reported the situation to He Shenghua.

"You said that users began to withdraw cash on a large scale from March to May?"

He Shenghua was a little anxious. He had loaned out all the money. They were all long-term loans of one and two years. He would not be able to withdraw the funds for a while.

"Yes, there are currently a total of 360 million users on our platform investing money. 110 million will mature in June, 220 million will mature in July, and 30 million will mature in August.

So far this month, more than 110 million have been withdrawn.

The risk reserve is less than 10 million. If users continue to withdraw cash on a large scale, we will face the most terrifying wave of runs. The consequences will be unimaginable!"

Yu Moutao did not dare to hide anything and reported truthfully.

"How much inflow of capital is there this month?" He Shenghua asked quickly.

"So far, the inflow of funds this month is 120 million, with 50 million long-term housing loans lent, 50 million short-term bridging loans, and 20 million added to the risk reserve."

Yu Moutao handed a capital operation report to He Shenghua.

He Shenghua quickly took the report and read it:

At the beginning of the month, Jingrui Wealth had a loan balance of 350 million, a long-term housing loan of 150 million, a short-term loan of 150 million, and 50 million as a risk reserve.

In the middle of the month, the loan balance of Jingrui Wealth was 360 million, the long-term mortgage loan was 200 million, the short-term mortgage loan was 150 million, and the remaining risk reserve was 10 million.

Mortgage loans expanded by 50 million, and the total balance in treasury increased to 200 million.

A bridge loan of 0.5 billion was released and 50 million was withdrawn. The total balance in the treasury was 150 million, neither increasing nor decreasing. The 50 million recovered was used to pay for user withdrawals.

The risk reserve was replenished from 50 million to 70 million, and was reduced to 10 million due to large-scale user withdrawals. One in and one out, 60 million was used to pay for user withdrawals.

The 110 million withdrawn by users this month was supported by the recovered bridge funds of 50 million and risk reserves of 60 million.

Next, from June 16th to July 31st, the funds that will mature one after another will reach 330 million.

The funds that Jingrui Wealth Platform can recover during this period are only 150 million short-term bridge loans and 10 million risk reserves.

The funding gap is as high as 170 million!

Of course, as long as 170 million funds can be raised in the month and a half from June 16th to July 31st, this funding game can continue to be played.

However, the situation is not optimistic. In June, the inflow of funds was 120 million, the outflow was 110 million, and the net inflow was only 10 million.

Once the net inflow of funds becomes negative, disaster is imminent.

In fact, as long as He Shenghua only extends short-term loans for 1-3 months, there will not be a big problem with capital turnover.

Each lender's investment is matched with each borrower's claim one by one. There is no maturity mismatch problem, and there will be no runs caused by insufficient capital inflows.

However, there is nothing that can be done about it. He Shenghua's main business is housing loans, which are long-term loans of one or two years.

Investors currently like to invest in short-term investments of 1-3 months. One or two years is too long for them and they will not invest at all.

Therefore, He Shenghua can only break the loan claims into pieces, and rely on investors to take over them one by one. It is not until the loans are fully matured in one or two years that it is safe to get off the bus.

However, He Shenghua discovered a key point and asked Yu Moutao:

"Moutao, how come the 120 million that has flowed in this month are all for January?"

"Yes, Mr. He, I also think this data is a bit strange. The withdrawal data is also very strange. Users who invested in April and May basically did not re-invest when they expired, and all of them withdrew their money and left."

Yu Moutao said with a solemn expression, it is very dangerous for Jingrui Fortune to be in this situation now, and it will collapse if you are not careful.

"Why don't they invest again? These are the investors that I spent 30 to 40 million yuan in real money on advertising!"

He Shenghua doesn't understand the Internet, but he knows how much money he spent to acquire such a group of users.

"I am still investigating the specific reasons. After all, I have only been employed for a month. I think Wang Qihang is the one who knows the situation best."

Yu Moutao also wittily passed the blame. After all, this matter really had nothing to do with him, and he didn't want to be the one taking the blame.

"Haha, I know this, and I don't blame you! Over to Wang Qihang, I'll find him in person later.

Please analyze it for me, what is the most likely reason for the above problems?

Speak freely and don’t worry about anything!”

Even if He Shenghua doesn't understand the Internet, he has been in business for many years and knows that this matter may not be simple.

Yu Moutao thought for a while, then said seriously with a straight face:

"Mr. He, although we have only worked together for a month, I am deeply grateful for your promotion!

So, let me tell you the truth!

According to my past operating experience, there are big problems with our customer acquisition channels!”

"You mean there's something wrong with the advertising channel?" He Shenghua's face turned pale as he began to recall his past contacts with Liang Weimin.

From the introduction by his daughter He Qingxuan, to being confused by the other person's family background, to the allocation of tens of millions in advertising fees.

He Shenghua finally noticed something, as if an invisible net was cast towards him.

"Yes, there is a big problem with the advertising channels. Our ads have been running for three months, but there is no decent user reinvestment rate at all. The conversion rate is too bad.

I estimate that as soon as advertising is stopped, there will be no new users and new inflows of funds. Old users will have to withdraw their cash and run away.

The harvest will drop soon, let alone getting bigger, it’s better if it’s not dragged to death.”

Yu Moutao sighed and expressed his guess.

Seeing He Shenghua's face pale, he comforted him again:

"But all this is just my guess. Mr. He better not take it too seriously."

He Shenghua waved his hand and said it was okay, but kept a trace of luck in his heart: Could this be all speculation? Maybe the reinvestment rate and net inflow of funds will increase next month.

Yu Moutao finally suggested:

"Mr. Zhang, the top priority is to find Wang Qihang and understand the platform's past operations.

Also, Hua Si Chuangxing also needs to find out if they are up to something evil?"

Yu Moutao quit He Shenghua's office and began to urge the operations and customer service departments to conduct telephone return visits to all customers to conduct customer portraits and investment behavior analysis.

He Shenghua first called Wang Qihang, but found that he couldn't get through, and the number indicated was empty.

Something bad happened!

He Shenghua didn't look good. He was not a conspiracy theorist, but he had to think about the worst at this time.

Then He Shenghua called Liang Weimin again and got through. He Shenghua tried his best to calm down and said:

"Xiao Liang, it's me, Uncle He!"

"Uncle He! What's going on?" Liang Weimin said with a hearty smile on the phone.

"It's like this. Clients of Jingrui Wealth whose investments have recently expired are withdrawing cash on a large scale. Xiaoliang, I want to ask you, what is going on?"

He Shenghua's eyes were slightly cold, and he questioned on the phone. Although his tone was relatively calm, you could still hear a trace of anger if you listened closely.

"Ah, there is still this matter? Uncle He, I have to give you some advice now.

The user's subsequent conversion rate cannot keep up, and the main reason for this is operations.

If you, the operations director, are having trouble using it now, I can introduce some operations experts to Uncle He."

Liang Weimin said with a smile on the phone.

"That's no need. You can solve the problem of user conversion rate for me first! I spent thirty to forty million on advertising with you, but now the advertising effect is a bit hard to explain!"

He Shenghua's face became more and more ugly, and his tone of voice became more and more aggressive.

"Uncle He, I don't know what you mean when you say this! Your more than 30 million is well spent. Your platform is currently waiting for 3 to 4 billion!

According to the standard valuation method in the industry, the valuation is half of the amount to be collected, so your platform is worth at least 200 million."

Liang Weimin leaned on the boss's chair and put one hand into the top of the female secretary next to him.

"Don't say 200 million or not. Please keep the user's funds first and don't let them withdraw cash."

He Shenghua's expression turned extremely ugly and he directly issued an ultimatum.

"That would be too difficult for me, Uncle He!

But it’s not impossible, you have to pay more!”

Liang Weimin said while playing with the round object.

"Didn't I just give you 20 million last month? How much more do you need? You have to get things done first, and we will talk about the money later!"

He Shenghua sneered twice, knowing that he was in trouble because he didn't understand the Internet financial industry and was treated like a pig.

"Uncle He, speaking of this, I forgot to inform you. You have already spent 13.5 million of your 20 million, and you only have 6.5 million left.

After next month, all advertising fees will be consumed. Please save some more, otherwise we will stop promoting Jingrui Wealth next month."
To be continued...