“Once the integration of Pate Holdings is completed, it will be a self-sufficient small kingdom.

We can produce medicines and food ourselves and then sell them in pet malls or offline hospitals.

Pate.com is the largest pet vertical e-commerce company in the country, and Pate has more than 1,500 hospitals, making it the largest chain of pet medical institutions in the country.

These two channels are the two largest sales channels for selling pet food, supplies, and medicine.

The profits we make from food and medicine can support the development of e-commerce and hospitals.

If this continues, it will inevitably suppress the living space of others."

Zhang Yida looked relaxed, "I'm not surprised at all that they formed an alliance to deal with us.

Uniting the weak against the strong has been around since time immemorial, so don’t be too nervous.”

Seeing Zhang Yida being so calm, Zhang Sanshi gradually felt relieved.

"This group of people is coming fiercely and there will definitely be follow-up actions. We still need to be careful."

After speaking, Zhang Sanshi looked at the scene and saw that the intended acquisition agreement was almost completed.

Some CEOs gathered in small groups and discussed in low voices. Key words such as "pet industry alliance" and "isolation" could be heard.

Shen Beipeng also noticed this scene and frowned: "It's not enough to be on guard. It's best to take the initiative to attack."

Peng Yonghe and Xu Jiu have long heard about the aggressive nature of this venture capital king. It seems that the rumors are true!

There was no time to hold a celebration banquet, so Zhang Yida directly convened a meeting with company executives such as the presidents and CEOs of the four major business groups, as well as Zhang Sanshi, Shen Beipeng and other shareholders.

At the meeting, Zhang Yida went straight to the topic: "Let's talk about it. In what direction is this so-called alliance most likely to attack us?"

Lu Fenghai said with a serious face: "I have already inquired about it. They plan to remove some pet food dealers and drug dealers from our malls and hospitals."

"Would these people be willing?"

Zhang Sanshi frowned, "This is clearly pushing out the money that could have been put into your pocket. Our e-commerce traffic is no less than that of Taobao, Tmall, and Goudong's pet section.

Who has a pet now and doesn’t want to download the Petnet App?

On Pate.com, there is a learning section that teaches you how to raise pets;

There is a medical section that provides online consultation;

There is a pet dating section where you can exchange pet-raising experiences through text, pictures, and short videos;

There are also O2O services that provide intra-city delivery of medical drugs and pet food..."

Zhang Yida smiled, Pate.com is developing more and more in the direction of content e-commerce, and it has many similarities with Xiaohongshu.

O2O service is also a highlight of Pate.com. In the past, it only provided functions such as online ordering and in-store service.

Now a distribution function has been added. Pate Hospital's offline outlets are warehouses. There are ten or twenty hospitals in a big city. Users who live in urban areas will have Pate Hospital within a few kilometers of the surrounding area.

Users only need to place an order on Pet.com, and a delivery boy will deliver pet food and medicine to their home within an hour or two.

This service is a lifesaver for many lazy friends.

As long as the delivery is fast and money is not an issue, it is no different than ordering takeout.

However, because there were not many Pate hospitals in the past, many cities have not yet settled in them, or the number of them has been too small, so users in some cities cannot enjoy this service.

If the other more than 1,200 hospitals acquired are integrated, Pate Holdings' O2O services can definitely reach a new level.

Shen Beipeng interjected: "This is just a slogan of their loose alliance. There are hundreds of companies, each with their own little ones, how can they be of the same mind?

Let's go out with some benefits, win over some, attack some, and neutralize some, and we can definitely break up their loose alliance."

"What we can provide, Boqi.com, E-Pet Mall, and Ruipai Pet Hospital can also provide it."

Lu Fenghai said, "I am not trying to boost others' ambitions and destroy my own prestige.

But they have united together and become very powerful, and there will definitely be a fierce battle between them and us."

Zhang Yida thought for a while and concluded that the one most affected by the war would definitely be Petnet. Other sectors were doing fine and were not very dependent on external partners.

It is certainly impossible for an e-commerce platform to rely solely on a few pet food brands such as Dogford, Junbao, and Birich. Otherwise, it would not be called an e-commerce platform, but an online mall of its own products.

"Are there any brands that have not joined that pet alliance?"

Zhang Yida asked Lu Fenghai.

"Yes, and there are quite a few."

Speaking of this, Lu Fenghai showed a rare smile, "Some of the contents of their meeting were revealed to us by several suppliers who have a good relationship with us.

They said they just want to make money in a down-to-earth manner and don’t want to take sides.”

“Tmall and Goudong also made a choice between the two, and Goudong also sued Tmall.

The "E-commerce Law" just introduced this year clearly stipulates that e-commerce platforms cannot abuse their market advantages and force merchants to choose one of the two.

This not only violates the market economy concept of fair competition, but also violates the concept of openness and sharing of the Internet."

Xu Jiu expressed his opinion, "I have opened stores on Tmall and Goudong before, and I have personal experience of choosing one from the other.

Boqi.com and E-Pet Mall don’t have enough traffic to offer one-of-a-kind services. Tmall and Goudonglai are almost the same.”

Lu Fenghai reminded, "Ali's people also attended the meeting. The rise of Pet.com, after all, has touched their cake."

Xu Jiu nodded, "That's a problem. But it shouldn't be possible to choose one or the other.

Secretly, they will definitely compete for traffic support, advertising support and other preferential policies to attract brands to choose which platform to invest more resources on.

Pate.com has both self-operated business and B2C business. Advertising is an important source of revenue and it is impossible to give up this market.

It’s just that compared to Ali, our traffic and size don’t have an advantage.”

Zhang Yida said: "Whether they are really trying to choose one or the other, or they are secretly trying to make things worse.

We don’t have to rush around to clean up the brands that have not joined that bullshit alliance and provide a wave of traffic support.

We also set an example and let these little clever ghosts taste the benefits.

The game between big companies has nothing to do with small and medium-sized brands. When they see the benefits, they naturally know how to choose.

It's just their wishful thinking to isolate us.

If we don't sell on Pate.com, how much will some small and medium-sized companies lose in a year? Will Ali pay the bill? Or Xinwang Group or Renaissance Capital?"

Zhang Yida is very confident in saying this. Pate.com has a GMV of more than 20 billion a year, and after excluding returns, order cancellations and other factors, it also has an actual transaction volume of more than 10 billion.

Self-operated business accounts for less than 20%, and the other 80% is sold by other brands.

Pate.com is a platform, and we will not say that we only promote our own products and eat alone. If we did this, Pate.com would not be where it is today.

I am afraid that some bosses of small and medium-sized companies will be deceived by the Pet Alliance. They really think that Pet.com will flood the entire e-commerce platform with its products without giving them a way to survive.

Lu Fenghai also roughly understood Zhang Yida's thinking and nodded: "I understand. If a brand closes its store, we will give the traffic to other brands.

Larger brands have annual sales of hundreds of millions of dollars on our platform, and they are also operating on Taobao, Tmall, and Goudong.

I don’t believe that if they withdraw from us, they can sell 100 million more products through Taobao and Boqi.com and other vertical e-commerce companies.”

After listening to what Zhang Yida said, Lu Fenghai figured it out a lot and his company was ready for success.

If we really fight against several big platforms, we will certainly suffer losses, but the ones who will be most seriously injured are these small and medium-sized manufacturers.

These small bosses are not fools, they are all greedy. If Ahri and Boqi.com don't bring out some benefits that are enough to impress them, they may not backstab Pate.com.

However, preparations still need to be made, just in case.

"What if, I mean what if, all the brand owners withdraw their stores and run away."
Chapter completed!