Zhang Yida read the email sent by Ma Jun, and the overseas business group bought the 2019 Super Bowl commercial for US$5 million.

The two most popular leagues in the American sports world are the NBA and the NFL.

The NFL's annual championship game is called the Super Bowl. There will be wonderful variety shows, and popular singers and movie stars will appear every year. Therefore, the annual Super Bowl becomes the biggest carnival after Christmas in the United States.

The advertising time Musical.ly obtained is 30 seconds, and the app can be displayed to the live audience and viewers to attract users to download.

The Super Bowl is also known as the American Spring Festival Gala. Zhang Yida feels that the price is much cheaper than the domestic Spring Festival Gala.

Speaking of the domestic Spring Festival Gala, Rui Xiang didn't get on the bus this year, and Qianduhua snatched this year's Spring Festival Gala sponsorship at a high price.

Zhang Yida is not discouraged. Speaking of which, the Spring Festival Gala has been packaged by his products several times, so what if it is given to Qiandu?

He could understand Robin Li's anxiety at this time, with performance declining and stock prices plummeting. Seeing Ruixiang and Alipay, they all enjoyed the benefits of the Spring Festival Gala red envelope interaction and wanted to copy it.

Zhang Yida feels that Qiandu is a bit confusing. Maybe after the users collect the red envelopes, the software that should be abandoned will have to be abandoned. If there is no user retention, the money will really be used for charity.

Xie Zheyuan, CEO of Xianduoduo, knocked on the door and walked into Zhang Yida's office, bringing with him the operating reports of Xianduoduo's four stores last year.

Zhang Yida looked at it and found that the sales were still good. The average daily sales of a single store exceeded 500,000 yuan. However, the loss figure was a bit eye-catching, but it was still within the acceptable range.

"Not bad, thank you for your hard work!" Zhang Yida praised.

Xie Zheyuan waved his hand, "No hard work, no hard work. Just Mr. Zhang, shouldn't our expansion be put on the agenda?"

Just last month, Hema opened their 100th store in Jiangcheng DSM.

Goudong 7Fresh even announced the slogan of opening 1,000 stores within 3-5 years.

There are also Super Species, with 73 stores currently open.

If we delay it any longer, all the good land will be taken up."

Zhang Yida is not in a hurry. Xian Duoduo is already slow to start, so why should he follow other people's footsteps? He has to explore his own way.

"Expansion can be done, but it must be in first- and second-tier cities."

Zhang Yida thought for a while and felt that it was not appropriate to distract his energy at the moment. It would be better to cut off one of his fingers than to hurt him.

So he added, "In this way, I can open 50 stores this year, 10 of which can be selected in the top second-tier cities, and the other 40 stores will all be opened by me in Beijing and Shanghai Pengyang."

"Ah? Then just watch Hema Xiansheng and others expand their territory in second-tier cities?" Xie Zheyuan was puzzled.

Zhang Yida explained, “The consumption power of the four major first-tier cities is still different from other cities, and we must ensure our market and influence in these four cities.

Think about it, the difference between one store and 10 stores in a city? This is called seizing the user's mind.

If it weren't for the fear of arriving in second-tier cities too late and being turned into a huge powerhouse by Hema and others, I wouldn't even want to open a store to increase my presence.

Also, as the density of store openings increases, the cost of the supply chain can also be reduced by one or two, and online traffic is more convenient and accurate."

Zhang Yida believes that the current model of large stores with an area of ​​more than 5,000 square meters is only suitable for first- and second-tier cities, and must be in the center of first- and second-tier cities. Taking Beijing as an example, it must be opened within the fifth ring road, and it is okay if certain new districts are popular.

As for the suburbs, counties and towns of third- and fourth-tier cities and first- and second-tier cities, such large stores of 5,000 square meters are not suitable at all. The cost is too high, and users are price-sensitive and there is not much customer flow.

Zhang Yida remembered something and asked: "How are you planning the Xianduoduo mini I talked about last time?"

Xie Zheyuan frowned, "Can such a small store with an area of ​​500 square meters to 1,000 square meters be feasible? The SKUs are cut in half, and the delivery distance is also reduced from 3 kilometers to 1.5 kilometers."

Zhang Yida doesn’t know if it will work. Anyway, Mr. Hema is exploring four business formats: mini, F2, vegetable market, and small station.

Everyone is trying to figure out who is more skilled.

However, Zhang Yida also had some ideas of his own, which he shared with Xie Zheyuan, "Suppose there are 10 large stores in a city. Do you think there is no coverage at all?"

Xie Zheyuan shook his head, "Pengcheng, the smallest of the four first-tier cities, has a population of more than 10 million. How can 10 stores be enough? There should be at least 20 stores."

Zhang Yida nodded, "Okay, then there will be 20 companies, and the coverage rate can only be said to be that much.

In more remote places, such as several communities that lack shopping malls, is this kind of market not covered?"

Xie Zheyuan rolled his eyes, then nodded and said, "This only requires the user to travel far away. Who said there is no large shopping mall 3 kilometers away from his home?"

"Yes, do you think people are willing to travel far away often? These customers cannot shop frequently because of the distance.

But we can’t open large stores in these areas, so mini stores are just right.”

Zhang Yida gave an example, "There are gaps between big stores and mini stores, and mini stores are here to fill the gaps. Only in this way can we truly cover a city."

Xie Zheyuan thought about it carefully and found that it did make some sense.

If the store covers a city, advertising targeted at that city can also maximize digestion.

The stores are sparsely opened, advertising is troublesome, and the efficiency is not high.

Especially for fresh food stores like theirs, online orders are in great demand, and I heard that the proportion of Hema Fresh Food orders reaches up to 70%.

"When opening a mini store, you can't open it carelessly. You need to check the location well. There are no large shopping malls nearby. At the same time, the population must reach a certain base."

Hearing Zhang Yida's advice, Xie Zheyuan smiled and said, "Don't worry, Mr. Zhang, you won't make such a stupid mistake."

"Then how many mini stores will we open?" Xie Zheyuan asked.

Zhang Yida said casually, "We will open 10 stores first, all in the capital. We will first understand the profit model and then replicate it across the country."

Xie Zheyuan thought for a while and said: "Can we make these 10 stores more differentiated? After all, we are doing experiments, and it would be better to have more samples."

Zhang Yida nodded, "That's absolutely fine. Including the area, we can build a house of 500 square meters, a house of 750 square meters, and a house of 1,000 square meters."

SKU, catering, and delivery distance can also have their own emphasis, see how to maximize operational efficiency, and run the model."

Xie Zheyuan added: "Then our hardware equipment such as suspension chains can be cancelled?"

Zhang Yida glanced at him, "What if? The passenger flow is not that big, so there is no need for these hardware, and it still takes up space.

If we plan to move to third- and fourth-tier cities in the future, decoration costs will also have to be reduced. Signature seafood, such as king crabs and Australian lobsters, will all be replaced with Minsheng River seafood, and crayfish and small crabs will be sold..."

Xie Zheyuan sneered secretly, is he trying to emulate his elder brother?
Chapter completed!