Zhang Yida put his mobile phone on his desk and was playing a small game called "Submarine" to the beat of the music.

The game is very simple. Use your head to move up and down to control the submarine to move up and down to avoid obstacles.

Because the game is simple and easy to use, you can also record your own game playing process as a short video and send it out.

Therefore, the game attracted a large number of players soon after it was launched.

At the same time, DouYu also launched a submarine challenge to help the game spread quickly.

It’s similar to last year’s WeChat Tiaoyitiao, and it quickly became a well-known mini-game.

In addition to submarines, DouVi also launched several small games during this period such as "Sound Jump Ball" and "Virus Eradication Battle".

The framework of the casual game distribution platform Ohayoo has been set up, but there are not many developers involved.

In addition, DouYi has also launched a mini program platform, and external game developers can develop mini games through mini programs.

Since mini games are distributed using short videos, developers also need to prepare 10 short videos for the game to promote as advertisements and help acquire users.

Of course, DouYu is not a philanthropist. This is all commercial behavior and requires a commission from advertising and in-app purchases of mini-games.

The ratio is based on the daily advertising turnover, whether the monthly in-app purchase turnover reaches 500,000 or 1 million, and whether it is a first-release game.

The points are divided from 50 to 50, to 46 to 37, with the creators getting more and the platforms getting less.

This set of commission ratios is aimed at WeChat mini-games. Except that the commission for the first game is 10% less than that for WeChat, the other commission ratios are the same.

The purpose is only one, to attract WeChat mini game developers to the bowl.

The outside world only feels that Ruixiang's entry into games is getting faster and more thorough. It is involved in various games and is also building its own distribution platform.

There is no doubt that this is the rhythm of fighting Penguin to the end!

The MM steampunk 3D online game "A:IR" developed by Blue Hole Korean Studio has also been officially launched.

The places to go online are Japan, South Korea, North America and Europe. If the response is good, it will be launched in China and other Asian countries.

But Zhang Yida was a little disappointed. The game's response was mediocre and it didn't stir up much excitement.

European and American players have bad tempers, and they just spit out the fragrance.

They heard that Blue Hole, the development studio of "PlayerUnknown's Battlegrounds", had released a new game, and they came here with great expectations.

I don’t seek to surpass “PlayerUnknown’s Battlegrounds”, but it’s fine to have a 70% or 80% level!

result……

To quote a gamer who gave a more fair review, "Standard Korean cliche online game!"

Although I stick to MM, I vow to make a masterpiece that will be handed down from generation to generation.

But the shortcomings of talent are there. Before PlayerUnknown's Battlegrounds was born, Blue Hole was just a quasi-first-tier online game company in South Korea.

PlayerUnknown's Battlegrounds is more innovative in its model and is not particularly outstanding in other aspects.

Overall, PlayerUnknown's Battlegrounds in this life is much better than the previous one, all thanks to Zhang Yida's additional investment.

And after the launch of mobile games, it also occupied the largest market share internationally, with Penguin and NetEase slightly behind.

This resulted in Blue Hole's reputation not being as bad as in its previous life, so after the launch of "A:IR", players felt that the contrast was a bit too big to accept.

After Zhang Yida learned about this result, he was not too angry. After all, it is impossible for every game to be a hit.

After the Blue Hole was split, some teams entered China.

Zhang Yida feels that he can no longer place too many expectations on Blue Hole, and must train the domestic team as soon as possible to produce two decent games.

At least we can prop up the game sector. Currently, in terms of revenue, mobile and PC games such as PlayerUnknown's Battlegrounds have revenue of more than 3 billion US dollars a year, firmly ranking as the third largest game manufacturer in China.

But after the popularity of the game subsides, if no ace game is born that can take over, then this third position will be in doubt.

The copyrights for famous game IPs, such as Gu Long's novel adaptations, are basically owned by Pig Factory, and Jin Yong's is owned by Perfect World, and Changyou has several companies.

If you want to start a martial arts online game, you are basically blind, unless you give people a share of it.

Most of the contemporary online novel sections are on Penguin, and it is impossible to authorize them to Ruixiang.

Another way is to buy the game adaptation rights of famous film and television works, but those that are suitable for game adaptation and have good box office and high reputation have basically been sold.

After much deliberation, Zhang Yida could only take the route of his own development.

The novel website has only been in business for a short time, and it has not yet cultivated a few recognized masters on the Internet, nor does it have a good IP.

The more he thought about it alone, the more headache he got, so Zhang Yida simply called Lin Zhenyang, Lu Qi, and Zhang Lan to have a small meeting together.

Zhang Yida briefly talked about his worries.

"IP is indeed a problem."

Lu Qi nodded, "Domestic IP sources are mainly novels and comics, and novels may be further upstream of IP."

Zhang Yida said "hmm". The thing he regrets most now is not acquiring Shanda Literature.

To be more serious, the acquisition took place in January 2015, but in 2014, Wu Wenfei ran away to Penguin.

He couldn't acquire it even if he wanted to. First of all, Penguin would definitely not agree to it. At the same time, Wu Wenfei also looked down on him at the time.

"We have invested in so many online dramas, such as "The Twelve Hours of Chang'an" and the movies "The Wandering Earth" and "The Devil Boy of Nezha". If the response is good, we can adapt them into games!"

Zhang Lan is in charge of the content business group and is very familiar with which movies and TV series have been invested in, so she casually named a few.

Zhang Yida thought for a while, then shook his head, "It's difficult. First of all, how long can these IPs be popular? Secondly, even if the response is good, there is still a gap with the old IPs that have been fermented for decades.

You can make a popular game and make a fortune, but are we short of those three melons and two dates?

What we lack is a high-quality product with a suppressive background like PlayerUnknown’s Battlegrounds!”

Lin Zhenyang said: "We have been involved in the game for too short a time and lack some foundation.

How about setting up an IP department and starting to collect copyrights?"

Zhang Yida nodded, "Copyright must be acquired slowly, but water from afar cannot quench the thirst for nearness.

We must release a game next and improve the revenue structure of our game segment.

Otherwise, there will always be one PlayerUnknown's Battlegrounds to dominate the world, and if it goes public next year, it will greatly affect the valuation."

Lin Zhenyang nodded in agreement. PlayerUnknown's Battlegrounds has been so successful that it is difficult to surpass it. It is even difficult to make a game that reaches half of its revenue.

"Come and kill me if you're a brother". You can make money in games like "Yang Kun", but it's a bit of a bad reputation.
Chapter completed!