Sun Hongbing understands what Zhang Yida said.

But he would never be able to sell LeTV's film and television rights at a low price.

He did not reply directly to Zhang Yida, but chatted with Zhang Yida about short videos and even big entertainment.

“If you want to make entertainment big, without copyright, it will always be a shortcoming.

It can’t even be said to be a shortcoming, but a necessity.

Zhonghe Group is a well-deserved overlord in the field of short videos, but in the field of large-scale entertainment, it can only be said to be a newcomer."

Sun Hongbing had a smile in his eyes. Why did Zhonghe Group buy the film and television rights from LeTV? The purpose was obvious.

Besides LeTV, who among the three Youaiteng companies can sell copyrights to Zhonghe?

I’m afraid I wish I had fewer competitors!

"Mr. Zhang, how about this, you take over LeTV, and Sunac takes a back seat as a minority shareholder.

After integrating LeTV's resources, Zhonghe will definitely be able to make great achievements in the field of entertainment."

Sun Hongbing looked at Zhang Yida with high expectations, but the latter disappointed him.

Zhang Yida shook his head like a rattle, "Zhonghe's financial resources are not that strong, so we can only make small fuss."

Are you kidding? You want to trick me into becoming a receiver?

You will know how deep LeTV’s pit is after a while.

Sun Hongbing saw that Zhang Yida didn't take the bait, so he didn't force himself, and talked seriously about the copyright transaction with Zhang Yida.

"It is impossible to get copyright worth more than 6 billion with 1 billion."

Sun Hongbing is very serious because he knows how valuable these copyrights are.

For Youaiteng, it is just the icing on the cake.

But for long video newcomer Ding Zhonghe, it is no less than a timely help.

A new long video platform does not have enough content. So what if there is DouShi and Kuaishou to attract traffic? You can’t retain users!

Sun Hongbing has a big appetite, and he wants to sell Zhang Yida 5 billion for these depreciating copyrights.

No matter how much money you have, you can't waste it like this? Besides, these copyrights are for old movies and TV series, so they can only be regarded as a kind of heritage.

Therefore, Zhang Yida does not recognize the price of 5 billion.

He settled for the next best thing and said to Sun Hongbing: "Mr. Sun, we don't want the exclusive copyright anymore. Just give us a broadcast authorization."

This is also the method adopted by LeTV in its previous life, distributing copyrights to multiple video platforms.

Of course, if you sell it like this, the price will definitely not be as expensive as a solo broadcast.

Sun Hongbing doesn’t have any objections either. If a platform sells for several hundred million, it might even sell for billions.

This is much more cost-effective than selling it to Zhang Yida for 1 billion cabbage price.

So after a brief discussion, the two finalized the cooperation.

For Zhang Yida, the goal he wanted to achieve has almost been achieved.

He didn't expect to rely on these old movies and TV series to form such a powerful moat.

Because it’s impossible to do it!

After all, there are only a few people who like to watch old movies and TV series. To attract new users and even increase payment rates, you have to rely on self-made and copyrighted content to purchase the latest content.

Times are changing, and so are audience aesthetics and tastes.

After the braid drama became popular for a while, everyone got tired of it, and maybe one day they would like to watch Ming Dynasty again.

After the cooperation framework is finalized, the specific details, including the price at which each drama will be licensed to Rocket Video, will be handled by the people below.

Zhang Yida chatted with Sun Hongbing about Boss Jia again.

"Lao Jia is one of the few people in China who has entrepreneurial spirit. This is very rare. Entrepreneurship means taking risks. Opportunities and risks are equal. It is normal for entrepreneurs to fail..."

When talking about this little fellow, Sun Hongbing did not criticize him, but said good things about him.

Zhang Yida couldn't say much, so he could only nod in agreement: "You can't judge a hero by his success or failure!"

"LeTV TV, LeTV.com, LeTV Sports...this set of things, except for cars, are all good things.

Have a very good foundation!

From the Internet to hardware, from copyrighted content to ecological layout.

It can be said that apart from its traffic advantage, BAT is not necessarily as good as LeTV in other things.

In fact, if Zhonghe Group and Ruixiang Group digest LeTV, there will be a step-by-step growth in all aspects of the layout..."

Sun Hongbing still refused to give up and began to promote LeTV to Zhang Yida again.

Zhang Yida rarely rambled this time, but answered directly: "These things have a deep imprint of Boss Jia.

Even if I take it, change the name, and re-brand it, I can't change its deep-rooted impression in the minds of the Chinese people.

As Teacher Jia’s reputation is ruined, the credibility of these things is also ruined.”

Sun Hongbing looked thoughtful and did not try to persuade Zhang Yida again.

…

"Director Hou, Director Kong, Director Li, hello!"

Under Li Ruigang's recommendation, Zhang Yida met the three giants of Noon Sunshine in a private club.

The three of them were very grateful for Zhang Yida's courtesy.

Although their combined worth is not even a fraction of Zhang Yida's, those who engage in art definitely like to be respected.

After a few words of greeting, Zhang Yida directly explained the purpose of his visit: "Zhonghe Group wants to build its own long video platform with self-made content.

There are so many film and television production companies in China, and the reason why I admire Noon Sunshine the most is.

It’s because you are indeed using the spirit of craftsmanship to create works, rather than just chasing traffic stars and giving up on the content.”

Zhang Yida's words undoubtedly resonated strongly with several directors.

In recent years, capital has entered the entertainment industry, which has really distorted a lot of art.

Sky-high remuneration, traffic hype... They are also helpless.

Although they cannot reverse the trend, they have been sticking to their ideals.

Based on the content strategy, we continue to cooperate with veteran actors to provide the best content to the audience.

Li Ruigang smiled and said: "Mr. Zhang is very sincere. He promised to invest in Noon Sunshine but will not interfere with your content creation.

It just means that Noon Sunshine needs to set up a team to focus on online dramas, and then Rocket Video will broadcast them exclusively.

In addition, the two major short video platforms DouShi and Kuaishou will also help promote the online series."

Hou Hongliang, the chairman of Noon Sunshine, did not give a direct reply, but started gossiping.

“Some time ago, I took a key team to inspect Hollywood film and television companies.

I feel deeply touched! Content drives this path and we will not deviate from it.

In addition, we decided to cancel the artist management business and focus all the company's energy on content production.

Because only in this way can we continue to produce high-quality dramas instead of just making money."

Zhang Yida nodded, "Making money is secondary to Zhonghe Group at the moment. What we most urgently need is high-quality content.

Of course, it would be best if you can avoid losing money.

My idea is that Noon Sunshine will produce the web series and Zhonghe Group will purchase it.

You decide the content yourself, we will not interfere. There is only one requirement, it must be high-quality.

In addition, we can also contribute funds for film and television production. Part or all of it can be used.

At the same time, as an employer, as I said before, we will not interfere in creation."

Kong Sheng, the director of Ode to Joy, asked: "Are there any restrictions on the subject matter?"

Zhang Yida shook his head, "As long as I can pass the trial, I don't care about the rest."

Kong Sheng asked again: "What about the actors?"

"You choose!"

Another director, Li Xue, didn't quite believe the conditions promised by Zhang Yida.

He asked: "Does Noon Sunshine need to sign any listing and gambling agreement?"

Zhang Yida shook his head and laughed, "No need, one more listed company and one less listed company, it doesn't matter to me.

What I want to see is a series of high-quality TV series that can support Rocket Video and rival or even surpass Youaiteng."

Several people finally understood Zhang Yida's logic.

This is because they don’t care about the small amount of money in film and television production, but they are more interested in the influence of the long video platform.
To be continued...