"Mr. Liang, you financial managers are quite interesting. The people in Ruixiang are so arrogant. They look down on our Zhuzhubao and won't cooperate with us.

What’s wrong with our Zhuzhubao platform?

The cumulative transaction volume of tens of billions is no less than that of Yimin Wangjin listed in the United States.

From CCTV to local stations, there are advertisements for our Zhuzhu Bao.

In terms of scale, we have hundreds of branches and tens of thousands of financial planners across the country.

Ruixiang really looks down on others, this kind of company will be doomed sooner or later."

Liang Weimin smiled and watched the Zhuzhubao executive in front of him chatting over drinks.

Some time ago, he imitated Zhang Yida's way of starting a business and founded a financial supermarket and a loan supermarket.

The financial supermarket is named "Financial Manager" and the loan supermarket is named "Borrowing Money".

Due to lack of traffic, financial planners only cooperate with some small P2P companies, and their business has not improved much.

But a few days ago, this executive of Zhuzhubao found him and wanted to sign a cooperation agreement with him on behalf of Zhuzhubao.

"A big contract of 100 million." It was a windfall, and Liang Weimin was so happy that he couldn't find Bei.

When he thought about it, Zhuzhubao was currently one of the largest P2P companies in the country, with advertisements everywhere.

Financial planners are really lucky to be able to cooperate with such a powerful company.

"Brother, let me tell you! Ruixiang is now valued at tens of billions of dollars, and it has long been disdainful of this small business.

But we financial planners are different. We are a start-up company.

We treat all customers equally, whether it is a contract of 100 million yuan or a contract of 10,000 yuan, we will do our best to provide customers with the best service."

Liang Weimin's words made Zhuzhubao's executive feel so happy! He quickly praised:

"Brother Liang, just by saying these words to you, I guess you are a person who will achieve great things.

You finish this 100 million yuan contract properly, and I will sign a few more contracts with you in the future.

One billion or eighty million, it won’t be a problem.”

When Liang Weimin heard this, he quickly picked up his wine glass and said, "Brother, come on, let me toast you. If you can support me, I will be very grateful."

Liang Weimin had heard the legend of Zhuzhubao and knew that he was not bragging and that the company was really powerful.

I heard that there are so many beauties in the company, and they are all the boss’s harem...

All LV stores in Beijing have been bought out by their company, and the company’s monthly salary expenditure is more than 1 billion yuan...

This is fucking life! Liang Weimin is very envious of this boss!

For such a rich man, Liang Weimin's figure is very low, and even if there is no leakage between his fingers, he can make enough money for himself.

Zhuzhubao executives are very satisfied with Liang Weimin's success and like to deal with such smart people.

After having a full meal, Liang Weimin invited Zhuzhubao executives to the club to relax and prepare to deepen their friendship, the three pillars of life!

…

Inside the Patenet office.

Lu Fenghai reported the recent work to Zhang Yida and said: "Mr. Zhang, the current monthly GMV of Pet.com has exceeded 500 million yuan.

But the business growth rate has slowed down significantly. After all, pet e-commerce is just a vertical segment of e-commerce, and the ceiling is very low. It feels like it is about to hit this ceiling."

"What do you think?" Zhang Yida asked.

After more than a year of experience, Lu Fenghai has a very good understanding of the pet market. He said: "In addition to e-commerce and O2O services, there is a lot that can be done in the pet market.

For example: pet sitting, pet food, beauty, photography, medical care, social interaction, funeral...

There are so many subdivided fields, and I am most optimistic about pet hospitals.

Without him, the market is the largest and the most profitable."

"From the Internet to the physical world, this step is quite big!"

Zhang Yida knew that pet medical care was a good segment, but because it was a real industry, he was a little worried that Lu Fenghai would not be able to control it.

Lu Fenghai added: "Without relevant experience, we can take a smaller step in the early stage and hire some professional managers in related fields.

Reports show that cat and dog owners spend more than 5,000 yuan per pet per year on a single pet, and more than 400 yuan per month.

Besides pet food, the biggest expense is pet medical care.

A dog needs a rabies vaccine once a year, 480 yuan per shot, deworming once every 3 months outside the body, and once a month inside the body...

If the cat or dog gives birth and becomes sick, it will be even more expensive.

If we can build a chain pet medical brand across the country and attract traffic online through Pate.com, our business will definitely be booming.

At present, the number of pets in my country ranks third in the world, but the proportion of pet-owning households is only 6%, which is far lower than the pet market penetration rate of more than 30% in the United States, Germany, Japan and other countries. There is still a lot of room for development of my country's pet market."

"There are only tens of millions left of the 250 million yuan in Series A financing. Isn't this enough money to open a pet hospital?" Zhang Yida asked.

In the past year, Pate.com has been increasing market subsidies and new promotions. If it were not for the huge profits in the pet market, all this financing would have been spent long ago.

Lu Fenghai nodded and said: "It is true that there is not enough funds, and a new round of financing needs to be launched."

"Okay! Then let's do another round of melting and try the pet medical treatment."

Pate.com is considered to be the slowest-growing among Zhang Yida's industries. Since Lu Fenghai wants to pursue development, Zhang Yida has no reason to object.

…

"Pate.com predicts that GMV in 2015 will be between 4 billion yuan and 5 billion yuan, with the median value of 4.5 billion yuan.

According to the GMV valuation method, GMV multiplied by 0.6 is 2.7 billion yuan.

Is it okay to be valued at 2.7 billion yuan before investment?"

Zhang Yida set his sights on Zhang Sanshi of Gaoling Capital. This capital tycoon was very interested in the pet market. As soon as he heard that Pate.com wanted to raise funds, he came over immediately.

"No problem. As of September this year, Pate.com's GMV has reached nearly 3 billion yuan. There are still three months to go. I believe it is easy to achieve 1.5 billion yuan in GMV."

Zhang Sanshi adjusted his glasses, put down the Pate.com financial report in his hand, and said with a smile on his face.

Zhang Yida likes this kind of cheerful person, and said: "Then the Series B financing will be 300 million yuan! Just enough for a post-money valuation of 3 billion yuan."

Zhang Sanshi was a bit dissatisfied and said: "Yida, you can't stop promoting your e-commerce business, and you have to open a pet hospital. 300 million yuan is a little less! Let's get more!"

Zhang Yida shook his head and said with a smile: "Take your time! The pet e-commerce business is almost at balance, and the pet hospital is just testing the waters.

Once the model is tested, follow-up financing will definitely be launched.”

Zhang Sanshi knew that Zhang Yida wanted to build up the pet hospital brand and start a new round of financing after the valuation was significantly increased.

Doing so is indeed the most cost-effective for founders, as it avoids excessive dilution of equity and can also raise more funds.

So Zhang Sanshi stopped trying to persuade him and sighed, "Okay! 300 million is 300 million. These days, you can't even invest money, it's so difficult!"

Then, Gaoling Capital began to conduct due diligence on Pate.com, including financial data, operational data and other aspects.

After the due diligence was completed, Zhang Yida and Zhang Sanshi signed the Series B financing agreement of Petnet.

Gaoling Capital invested RMB 300 million in Pate.com based on a pre-investment valuation of RMB 2.7 billion, bringing Pate.com’s post-investment valuation to RMB 3 billion.

After completing Series B financing, the shares were changed to:

Zhang Yida:52.488%

Lu Fenghai:5.832%

Option pool: 6.48%

Blackshirt Capital: 11.52%

Zhenke Fund: 6.48%

IDG:3.6%

SoftBank: 3.6%

Gaoling Capital:10%

After receiving 300 million yuan in venture capital, Pet.com launched the buy-buy-buy model.

In Beijing, Shanghai, Chang'an, and Rongcheng, they each bought a pet hospital and named it "Pate Pet Hospital".

These four cities have the largest number of pets in the country, accounting for 24% of the 100 billion pet market.

Because the market is large, competition is more intense.

Lu Fenghai ordered programmers to upgrade the functions of Pate.com and added a "pet online consultation" function to the APP and web pages.

Users only need to consult online to be connected to the pet hospital.

The pet hospital has dedicated personnel responsible for answering questions online, helping users solve simple illnesses online, and mailing pet medicines to users.

For complex illnesses, users are recommended to go to offline hospitals for treatment.

Once this function was activated, it was well received by users, and a large number of users consulted pet doctors online every day.

Many users are also complaining that there is no Pet Pet Hospital in their city.
To be continued...