Chapter 574 Fighting between left and right, Tianyin Holdings

"General Manager Xia will help you. Huijia International Investment still has some employees left behind in Xiangjiang. In addition, the office space of the sales company is also ready. After the headquarters of Huijia International Investment moves back to Shenhai, the office buildings in Xiangjiang will be vacant.

A lot."

Hu Yang agreed to Yan Hanzhang's request. Charming Electronics went to Xiangjiang to open a sales company, and he would ask Xia Bing to provide them with certain assistance.

Yan Hanzhang left Hu Yang's office and as soon as he arrived at Charming Electronics, he held a high-level meeting of the company.

There is only one topic on the agenda, which is to establish a sales network in Xiangjiang as soon as possible.

Hu Yang has already set the tone for this matter. The scope of everyone's discussion is limited to how to do this job well. There is no debate about yes or no.

"Mr. Yan, I suggest that for sales in Xiangjiang, we can refer to our practice in the mainland. That is, the model of offline experience stores + online sales. But in this way, we need to invest in the layout of experience stores.

Big money.”

Although Wang Han felt that opening up the Xiangjiang market would be relatively cost-effective, but since the big boss had set the tone, he had to think of a feasible solution.

Nowadays, all products of Charming Electronics adopt this combined offline + online sales model, completely getting rid of the constraints of agents.

"The problem of funds is not big. Mr. Wang is a bit overly concerned about this aspect. What I want is for Mr. Mo to go to Xiangjiang in person to do the preliminary work and capture part of the market as quickly as possible."

Yan Hanzhang made the final decision, and neither Wang Han nor Mo Xiangbin had any objections.

Later, Mo Xiangbin arrived in Xiangjiang with a capable team.

The person in charge of Huijia International Investment who stayed in Xiangjiang received them and arranged an office location for them here.

After the headquarters of Huijia International Investment was actually moved to Shenzhen, a lot of space was left vacant on this floor of the office building.

Previously, Hu Yang did not allow the company to be rented out, because he wanted to leave it to the companies under the Huijia Group to facilitate them to set up offices in Xiangjiang.

Of course, the use of these office areas is not free, and Huijia departments also have their own accounting mechanisms.

Mo Xiangbin and his party settled down in Xiangjiang, and with the help of the left-behind staff from Huijia International Investment, they began to lay out the experience store.

In addition, huge sums of money are invested in advertising in order to gain consumer recognition.

deep sea.

After Hu Yang arranged for Charming Electronics to go to Xiangjiang to compete with the fruit company, he himself felt a lot more relaxed.

The Li family is not the Zeng family, and the strength of the two is not on the same level. Hu Yang does not think that he can win a quick victory.

Therefore, there is no need to keep an eye on this thing.

For the entire Huijia series, the top priority is to make up for the shortcomings as soon as possible and continuously improve the localization rate of key components.

Since the launch of the spare tire plan, Mingkang Communications has taken the lead and has continuously released new scientific research results. Its communication equipment and mobile phone businesses have shown rapid growth.

Correspondingly, the localization rate of Mingkang Communications' products is getting higher and higher.

"Mr. Hu, if one day the external supply to Mingkang Communication is cut off, our independently developed equipment with 100% domestic components will be able to replace it immediately.

Of course, there are still gaps in our technical level in some aspects, but we can still ensure that the products can be used and are easy to use."

That afternoon, Gao Mingkang made an appointment with Hu Yang to go bowling.

During the break, he proudly announced the good news to Hu Yang.

To be honest, among all the companies under the Huijia Group, Mingkang Communications is the one with the strongest R&D capabilities and the one that invests the most in R&D funds.

Therefore, what Gao Mingkang said will make Hu Yang happy, but not surprised.

"President Gao, congratulations! Mingkang Communications is the first successful company since the implementation of the backup plan. With this foundation, we will be more proactive."

Nowadays, Mincom Communications' products, including communication equipment and smartphones, have established a firm foothold in the European market, and their market share is also constantly expanding.

In Africa, Mincom Communications keeps pace with another domestic communications giant, and its local market share is far behind its rivals.

According to incomplete statistics, the communication equipment of these two companies accounts for more than 70% of the African market.

Among them, the one that slightly wins is Minkang Communications.

However, the performance of the company's smartphones in the African market is average, mainly due to price and other reasons.

Generally speaking, consumers in various African countries have relatively weak spending power.

On the contrary, cheap feature phones and low-end smartphones priced below 1,000 yuan are very popular in the local area.

"Mr. Hu, the company has performed well in various markets. In addition to communication equipment, the sales of our mid-to-high-end mobile phone products in the European market are increasing month by month.

Sales of smartphones priced around a thousand yuan have shown explosive growth in Southeast Asia, India and other places.

Relatively speaking, the performance of our mobile phones in the African market is average. Mid- to high-end models are negligible, and models priced around a thousand yuan have also been seriously challenged by another domestic mobile phone manufacturer, Tianyin Holdings."

That being said, the company's current main source of revenue and profit still comes from communications equipment.

Therefore, Gao Mingkang does not have much pressure.

"Tianyin Holdings?"

Hu Yang felt that the name was very familiar. When he thought about it carefully, wasn't it the company that his uncle Li Hao transferred to?

Li Hao had been making copycat phones before. Before the arrival of the 3G era, he transferred most of the company's shares.

After the new major shareholder took over, the company's name became Tianyin Holdings.

"Mr. Gao, this Tianyin Holdings purchases its main components from you, right? What qualifications does he have to challenge you?"

Hu Yang felt very strange. Could it be that the other party had changed the purchasing channel?

"My Mr. Hu, I include mobile phone parts and components in communication equipment. Strictly speaking, the company's profit source, complete equipment ranks first, and the sales of mobile phone parts is second only to complete equipment.

The mobile phone business can only rank third.

Most of the mobile phone parts of Tianyin Holdings are purchased from our company, and they only make low-end products. Why should I compete with them?"

Gao Mingkang's explanation made Hu Yang burst into laughter.

"Mr. Gao, it was your previous words that confused me. I finally understand that the so-called challenge from Tianyin Holdings is just a game between left and right."

Hu Yang waved his hand and skipped this matter. To put it bluntly, Tianyin Holdings is actually a vest of Mingkang Communications. All the key components of the mobile phones produced by the other party are from Mingkang Communications. What is the difference between this and going into battle naked?

"Haha, that's all I'm saying, you just need to figure it out. However, although their mobile phone products are low-priced, the quality is really good. In terms of cost performance, there is no other product in China that can compare with them."

Tianyin Holdings has taken a different approach and specializes in low-end mobile phones. In addition to Africa, their products are also sold well in many third world countries and are a model of high quality and low price.

Gao Mingkang also admires their business strategy.

"I really didn't expect that Tianyin, who is unknown in China, would make such great achievements in other countries."

Hu Yang was really feeling a little emotional. Not only had he never seen or even heard of Tianyin Holdings’ products in China.

"Mr. Hu, don't you know this right now? Tianyin's products are not sold in the domestic market at all, they are all exported."

Gao Mingkang knew the Tianyin Holdings company very well. When it first started, its strength was really not strong.

After its major shareholder acquired this company specializing in copycat phones from Li Hao, it made it clear that it would avoid competing with these giants in the domestic market.

Tianyin's new business strategy seems to be extremely correct at present.

Most of the major copycat phone manufacturers that were very popular back then disappeared after the 3G wave hit.

Tianyin Holdings, on the other hand, was the first to seize the market in third world countries such as Africa, and now it is slowly developing and growing.

"Mr. Gao, does Tianyin have its own factory? I think based on their strength, they should still seek out OEMs, right?"

After all, the development of Tianyin Holdings has not been long, and its strength cannot be compared with that of the major giants.

Therefore, Populus euphratica determined that they might not have their own production factory.

"Yes, they used to find some small factories to do OEM work, but the quality was not guaranteed. Now, I heard that Wesley seems to be doing OEM work for them."

Gao Mingkang didn't know very well, what he heard was just rumors.

Indeed, Gao Mingkang has countless things to deal with all day long, and he will not pay special attention to such a small company at all.

Hu Yang nodded, remembering this in his mind.

After bowling, Hu Yang and Gao Mingkang went to have dinner together, which ended their regular meeting.

After all, it has become a routine for Hu Yang and Gao Mingkang to meet once or twice a month.

"Uncle, where are you? I'm going to see you."

Sitting in the car, Hu Yang called Li Hao.

He and Li Hao don't see each other very often now. The frequency of their meetings is about the same as that of Gao Mingkang, once or twice a month at most.

"Where else can I be? I'm playing mahjong with my friends. Why, do you miss your uncle? Well, come to Mingxiang Tea House and let's have a good chat."

It was a little noisy on the other end of the phone, and Hu Yang just heard the sound of mahjong being played.

"Okay, I'll be there in a minute."

After hanging up the phone, Hu Yang smiled and shook his head.

Li Hao had listened to Hu Yang's words before, and during the process of acquiring the company by the new major shareholder, he negotiated a price of 1.2 billion yuan, and finally the deal was negotiated.

1.2 billion yuan, of which 960 million yuan belongs to his uncle Li Hao and 240 million yuan belongs to his sister Hu Yue. The two of them achieved their "small goal" directly.
Chapter completed!