Chapter 465 Showdown, first victory!

"Mr. Hu, look, the eldest son of the Li family is here today."

At the land auction site, nearly twenty representatives of real estate companies came today. As soon as Hu Yang sat down, Wu Maosheng pursed his lips and whispered.

Hu Yang turned his head and happened to make eye contact with the eldest son of the Li family who was looking over.

The two of them immediately looked away. In fact, they both knew what they were going to do at the auction today.

Li Kaize did not come today. Originally, the eldest son of the Li family did not have to come in person. The reason he changed his mind was because he estimated that Populus euphratica would come.

The first time Hu Yang built an international building on land in Magic City, he collided with the Li family. Later in the deep sea, Yicheng Real Estate collided with each other more often, and most of the time, the Li family was defeated.

It’s not that the Li family is not strong enough, it’s that Lao Li’s business philosophy is to acquire land at low prices. Looking at Lao Li’s family history, starting from bargain hunting in Xiangjiang real estate in the 1960s, his best business method is to take advantage of the low land prices.

Buy it when the time is right, then hoard it and develop it very slowly, waiting for a sharp rise before selling it.

Especially in China, the development of land purchased by Lao Li can even last for more than ten or twenty years. In many cases, it actually plays a negative role in the development of the city.

Why did Shenhai abandon the downtown area and instead vigorously develop the southern area? This is because many people are hoarding land and it is difficult to promote urban planning.

"Amao, ignore him, we will follow your idea today and win this piece of land no matter what."

In fact, by 2004, housing prices in Magic City had already begun to rise. Last month, the average house price in Magic City increased by 7% year-on-year, setting a historical record.

According to estimates by Hu Yang and Wu Maosheng, by the end of the year, the average house price in Shanghai will definitely exceed 6,000 yuan per square meter.

Later, the auction begins.

The location of this piece of land is not far from the riverside, and the area of ​​the land is large enough, which is very suitable for the development of high-end residential buildings. Therefore, the starting price is set at 835 million yuan, which is equivalent to a floor price of about 3,100 yuan per square meter.

According to the rules, the minimum amount for each price increase is 1 million yuan. However, as soon as the quotation started, the land price rose rapidly, and soon exceeded the price of 900 million yuan.

At this time, the eldest son of the Li family whispered to the person next to him. The person nodded and directly quoted a price of 920 million yuan, with an increase of 20 million yuan at a time.

"Hey, it seems that the Li family is determined to win this land and cannot afford to offend it. Let's watch the show next."

Some people saw the determination of the Li family from the price jump this time. Every real estate company that came today also had its own bottom line. Seeing that the line was crossed, some people began to give up bidding.

Wu Maosheng was also unambiguous and directly asked his subordinates to add another 20 million yuan and quoted a price of 940 million yuan.

Most people at the scene were not familiar with Yicheng Real Estate, but now many people felt something unusual. It seemed that there was some trouble between Yicheng Real Estate and the Li family.

Young Master Li did not hesitate and asked someone to directly quote a price of 960 million yuan.

Immediately afterwards, Wu Maosheng of Yicheng Real Estate jumped by 40 million yuan, sealing the price to the integer mark of 1 billion yuan.

At this time, everyone at the scene, even the slowest to react, saw the problem. By this time, only four companies were still participating in the bidding.

Most real estate developers knew that they had no hope of getting the land this time, so they gave up on making offers and began to focus on watching the show instead.

"Director Li, it's very risky to increase the price like this. It might push the price to the ceiling. Should we slow down a little?"

The person sitting next to Young Master Li made suggestions.

"Hmph! Then the price will be increased by 5 million yuan each time."

The price has not yet reached Mr. Li's psychological level. He needs to continue to raise the price. However, what his subordinates said makes sense. If the price increase is too large each time, it is likely to get out of control. When that happens, he can

It's hard to get off the tiger.

Young Master Li was discussing, and Wu Maosheng and Hu Yang were also making calculations in a low voice.

"Mr. Hu, are we raising the price too quickly? I mean our next price increase should be smaller, otherwise we will soon exceed the 1.1 billion yuan mark."

Hu Yang pondered for a moment and said: "Look at the other party first. If they slow down, we will slow down too."

The other two real estate companies had begun to hesitate at this time. One tentatively added 1 million yuan, and the other immediately followed suit. The total price of the land reached 1.002 billion yuan.

"Add 5 million."

Young Master Li asked his men to add 5 million yuan, and then he turned to look at Hu Yang.

"Amao, add 3 million."

Hu Yang glanced at Young Master Li and asked Wu Maosheng to add 3 million yuan, bringing the total price to 1.01 billion yuan.

Subsequently, Mr. Li and Yicheng Real Estate went back and forth, each time increasing the price by 5 million yuan. The total price of the land soon reached 1.08 billion yuan.

The other two real estate companies have completely given up on bidding now and have become just freeloaders.

Only Yicheng Real Estate and Li Dashao's companies were left competing at the auction site.

"Amao, add it directly to the integer mark."

At this time, although Mr. Li was still quoting continuously, his fatigue was already showing. The most obvious thing was that they were very hesitant in raising prices and it took longer than at the beginning.

Therefore, Hu Yang asked Wu Maosheng to change his pace and increase the price by another 20 million yuan, bringing the total price to an integer mark of 1.1 billion yuan.

Mr. Li refused to give in and increased the price by 5 million yuan each time. The two parties went back and forth. As time went by, the price of the land finally reached the 1.2 billion yuan mark.

"Director Li, what should we do? This price has exceeded our expectations."

The subordinates were a little panicked. This Yicheng real estate company did not follow common sense at all. According to this total price, the floor price has exceeded 4,000 yuan per square meter, so the cost price of new houses should be 7,000 to 8,000 yuan per square meter, and the sales price is not even high.

Over 10,000?

Young Master Li is also very conflicted. He wants to raise his profile a bit, but is afraid that the other party will suddenly stop following him. But now he is unwilling to give up.

"Let's add another 2 million yuan. If the other party continues to increase the price, we will give up."

Young Master Li held on to the hope that the other party would stop there. He did not dare to add more, and only added 2 million yuan. If the other party gave up, it would be okay to just bite the bullet and get it at this price.

With the Li family adding 2 million yuan, the total price of this land has reached 1.202 billion yuan.

Hu Yang could feel Mr. Li's struggle. Wu Maosheng proposed to add another 20 million yuan. He thought for a while and said: "Wait a minute, you can add another 3 million yuan now. If the other party gives up, it goes without saying. If the other party continues,

Come on, let’s jump another 10 million yuan.”

Now the two sides are testing the psychological limits of their opponents. Hu Yang decided to use the change of rhythm to attack his opponents, making them confused about his true thoughts.

Therefore, Wu Maosheng added another 3 million yuan, bringing the total price to 1.205 billion yuan.

At this time, Young Master Li is completely confused about what the other party is thinking. It stands to reason that at this time, the other party should have the courage to decide the situation with one move, and directly add more to prevent him from following up. But it is so painless and painless.

3 million yuan is not easy to handle on your own.

"Director Li, could it be that the other party is fishing? When we increase the price, they suddenly give up?"

The current price of more than 1.2 billion yuan is actually not very attractive to the Li family. I really can’t make up my mind to continue shopping with Yicheng Real Estate.

Young Master Li hesitated, feeling that something was wrong with his mentality today. He was also a figure in the shopping mall, and he had the aura of the Li family above his head, so why was his opponent arousing anger in his heart?

He suppressed the fire in his heart and said, "Humph, let's let it go. Anyway, Yicheng Real Estate didn't take advantage today."

The price of this land auction was estimated in advance to be around 1 billion yuan. If the competition is fierce, it may be around 1.1 billion yuan. But now that it has exceeded 1.2 billion yuan, it is a bit too much.

This is also an important reason why so many real estate companies have given up bidding.

Due to the abandonment of the Li family, the price of 1.205 billion yuan quoted by Yicheng Real Estate was the highest price in the audience. This land was eventually won by Yicheng Real Estate.

"Congratulations, Amao, you got off to a good start just after arriving in the Magic City."

When the song ended and everyone left, as soon as Hu Yang walked out of the auction site, he couldn't help but congratulate Wu Maosheng.

"Mr. Hu, we are really happy today, but the land price we got is really not cheap. Didn't you listen to what the host just said? This price has hit a new high this year."

According to the current trend of housing prices in the Magic City, the land obtained at this price will definitely not lose money. But it is still unknown how much profit it can make.

However, Yicheng Real Estate is new to the Magic City and really needs such an auction to prove its strength.

Therefore, Wu Maosheng is actually in pain and happiness now.

"You can't develop such a large piece of land in one go. The project can be planned to be developed in two or even three phases. If this process happens to catch up with an obvious rising cycle, it will make a lot of money."

Hu Yang remembered that in the past time and space, housing prices in the Magic City would usher in an explosive rise by 2006 at most. This was not based on human will, and the changes in housing prices this year have already been foreshadowed.

.

"Hehe, I hope I can borrow your good advice. According to what you say, I should get a few more pieces of land? There have been a lot of land auctions recently, and I must go all out."

Wu Maosheng knew that he had to make a name for himself in the first three years since he arrived here. He planned to participate in all land auctions for the rest of this year and try to get as much land as possible.

"Amao, your idea is good. But do you have enough funds?"

Hu Yang is worried that Wu Maosheng is using too much force, but he must not break his capital chain. In addition, the consequence of being too strong is to make enemies on all sides. Is it possible to offend the entire real estate industry in Magic City?

Wu Maosheng obviously understood what Hu Yang meant. He smiled and said:

"Don't worry, Mr. Hu, I know what I know. In such a big market, it's not my turn to be alone. I saw that the eldest son of the Li family had a look of resignation when he left today. I'm afraid he will continue to get land in the magic city.
Chapter completed!