Official Zhang heard the beeping sound on the phone and couldn't help laughing and said to Fu Changzheng beside him: "Mayor Gong seems a little angry..."

Fu Changzheng listened clearly, and thought it would be strange if the palace was not angry. He was the mayor, you were the county party secretary, and you told him to go there and you were pushing him against him. This was a challenge to the mayor's authority. Fu Changzheng had been with Zhang Yang for a long time and knew that his way of being an official was different from others. Zhang Yang liked to challenge all those who could challenge him. This did not mean that Zhang Daguan liked to act recklessly. He didn't know what he was planning now.

Zhang Yang said to Zhou Shanhu who was driving: "Huzi, be ready, let's go to the city after lunch."

Zhou Shanhu smiled and said, "Okay! I'll hit wherever Secretary Zhang pointed!"

The car came to the brewery in the western suburbs of the county town. Zhang Yang did not inform the brewery that he would come here today, so he did not see the scene of red and colorful hanging in front of the door. Only two old men squatted outside the communication room and basked in the sun. Seeing the car coming, they didn't even roll their eyes and were still chatting on their own.

Fu Changzheng came to Zhang Yang and said, "Do you want to contact their leaders first?"

Zhang Yang shook his head and said, "Let's talk when Lao Liu and the others arrive!" He looked at the time. When he came out of the administrative center, he and Liu Jincheng called and said that they had already arrived outside the county town, but somehow they hadn't arrived yet. Could it be that such a small Binhai County town can get lost?

When Zhang Daren was about to make a call, he saw a Honda business car driving over. The Jiangcheng license plate was the executives of Jiangcheng winery. The business car stopped at the gate. Liu Jincheng of Jiangcheng winery hurriedly came out of the car, smiling brightly, and stretched out his hands to Zhang Yang: "Secretary Zhang, it's been a long time since we saw each other!"

Zhang Yang happily reached out and shook Liu Jincheng and said, "Old Liu, I'm fat again! Every time I see you, my belly will grow."

Liu Jincheng smiled bitterly and said, "It's all bad because of the public funds for eating and drinking, but in China, we can't do business without eating. We have to negotiate business at the table. I wish I could not leave now. Such a life is really deadly!"

Zhang Yang knew that he was complaining and might not think so in his heart. He nodded to Fu Changzheng and said, "Let them be the director of the factory!"

Zhang Daguanren never acted according to common sense. Visiting the brewery was a place of excitement. He had no anger with anyone, nor did he have such a plan. He started from the grassroots level and had long been clear about the various formalisms. If he notified the brewery in advance, the factory would definitely be welcomed. Corporate leaders would come to do it as a big deal. Zhang Daguanren did not like to cheat and would be like what he should do. If they were really prepared, they would not be able to see any problem. The purpose of his invitation to Liu Jincheng and other people over was to help the brewery consult.

When the brewery director Wang Guangtang heard that the county party secretary was coming and brought a group of senior executives from Jiangcheng Brewery, he was panicked. He really couldn't understand why the county party secretary would suddenly visit him. The brewery was not a pillar industry in Binhai, and few county leaders would pay attention to it in the past. Former county party secretary Zan Shijie had never even been there during his term of office, and the same was true for the county magistrate Xu Shuangqi. Why did the new secretary Zhang suddenly come to the brewery for a few days and catch him off guard.

Wang Guangtang didn't know whether it was a good or a bad thing, but he notified the guard to open the door and let it go. Then he led a group of factory leaders to rush towards the factory gate in anger.

Zhang Yang and Liu Jincheng walked into the brewery and first looked at the factory introduction in the bulletin boards on both sides of the factory. Before they could finish reading, the brewery director Wang Guangtang had already arrived. Wang Guangtang was a fat man with a height of more than 200 kilograms. It was more than 300 meters from the office building to this side, and he had to go down the stairs from the fourth floor. It was a difficult journey for him.

Wang Guangtang panted heavily. Before he could come to Zhang Yang's side, he said from afar: "Welcome...welcome...welcome...sergeant Zhang...come...welcome...investigation..."

When Zhang Yang saw such a fat man running over, he followed the middle and senior cadres of more than ten factories behind him. He felt very interesting and smiled at the corner of his lips.

When Wang Guangtang came to Zhang Yang, his legs were about to become weak. One was because he felt tired, and the other was because he was afraid. He was unsure when facing the county party secretary!

Zhang Yang smiled and said, "You are Comrade Wang Guangtang!"

Wang Guangtang nodded repeatedly, unable to speak at this moment, only feeling his throat dry and sweating on his body kept coming out.

Zhang Yang said: "You don't have to be nervous. Today, I specially invited the managers of Jiangcheng Brewery and the personnel from the technical R&D department to come over to help Binhai Brewery consult, why the company's efficiency continues to decline."

Wang Guangtang had met Liu Jincheng, but he was not very familiar with him. Although they were both drinking, but the categories were different. Liu Jincheng came over and shook hands with Wang Guangtang with a smile and said, "Director Wang, Secretary Zhang asked us to come and visit your factory. I wonder if you welcome it?"

Wang Guangtang said: "Welcome, welcome, I can't even invite you to me!" He was much more angry now.

Throughout the morning, Wang Guangtang took these people to visit the factory and visited their brewing workshop, filling workshop, packaging workshop, R&D center, workers' canteen, office area, and finally took them to visit the garden in the factory. Overall, the environment of the brewery is still good, but the insiders still saw many problems from it. At Zhang Yang's request, Wang Guangtang organized the backbone forces in the factory to have face-to-face exchanges with the executives from Jiangcheng Brewery.

Zhang Yang also attended the exchange meeting. At the exchange meeting, Wang Guangtang took out several products produced in their factory for everyone to taste.

Zhang Yang took a big sip of beer and said, "Although I am not a professional, from an outsider's perspective, I think the taste of Blue Ocean brand beer is really good. It is not bad compared to domestic famous brands, and the price is so much cheaper than beer from well-known manufacturers. Why can't the sales increase? With good products, why will the company still lose money?"

Wang Guangtang blushed and started self-examination. He said with shame: "Secretary Zhang, this is related to my management level. It is my lack of management level that has caused the current situation."

Zhang Yang smiled and said, "It's not the time to review yourself. I've read the information of your winery. It's only been a year since you became the factory manager, and your business conditions were even worse before you."

Liu Jincheng said: "Since Secretary Zhang called us here and asked us to come up with ideas and find the causes of Binhai Brewery, I just said something. In the past, the wine industry was always pursuing the fragrance of wine and not afraid of deep alleys. As long as you have good wine, you can make a brand through word of mouth. But now it is different. Today's era is an information age, with unprecedented competition and the market is so big. There are countless companies producing the same type of products. In other words, ordinary people have many choices. If you want the people to buy your products, you must have something to impress them. Is your taste better than others? Your brand is better than others? Your price is better than others? Or is your sales channels wide enough?"

Wang Guangtang didn't say anything and listened very seriously.

Liu Jincheng took a sip of beer and said, "I admit that the taste of Blue Sea brand beer is good, but there is still a gap compared to the top domestic brands. Compared with the beer in the surrounding areas, there is no absolute victory in quality. Therefore, it may not be possible to compete in taste. As for the brand, I don't need to mention it. Now Pinghai's beer market is basically monopolized by the brewers in Lanshan and Dongjiang. The most common one in our Jiang city is Lanshan Green Treasure, followed by Dongjiang Qingquan, and down are other domestic brands. Those brands focus on the high-end market, and even many beer produced in Bei are seen, but Blue Sea basically has no merchants doing it. This proves that your brand appeal is not good. In terms of price, your pricing has no advantages compared with Lubao and Qingquan. As for sales channels, there is no way to compare it with."

Wang Guangtang said: "I know, we also want to advertise, but the factory has no money!" He looked at Zhang Yang with a gaze. At this moment, he finally realized that the new county party secretary wanted to help him.

Liu Jincheng said: "Advertising alone cannot save the brewery, and price wars are not the ultimate goal. For the wine industry, if you want to do it for a long time, you have to work hard on craftsmanship and quality. I'm welcome to say, Binhai Brewery must fundamentally reform, otherwise there will be only one way to go bankrupt."

The representatives of Binhai Brewery did not speak, and none of them even felt dissatisfied because the one who said this was the boss of Pinghai’s liquor industry. Looking at the development of Jiangcheng Brewery in recent years, they could only envy them.

Zhang Daguanren felt that these brewery officials were too unconfident. His performance today was really pitiful, but Zhang Daguanren was the county party secretary of Binhai after all, and he still protected this local company very much. He called Liu Jincheng and his group of people to help Binhai companies develop ideas and get out of the predicament.

Zhang Yang said: "Old Liu, I invited you here, but it's not for you to fight hard. To put it nicely, let's talk about the advantages of the brewery."

Liu Jincheng laughed: "Secretary Zhang, what's nice is that this beer is really good. In fact, modern enterprises are developing on the road to large-scale groupization, and our wine industry is no exception. Through today's investigation, I came up with an idea that if possible, our two brothers can cooperate. This kind of cooperation is fair and just, and mutually beneficial. Our product line is only liquor. If we cooperate, we can greatly enrich our product categories. In terms of brand and market sales, we still have considerable advantages after years of accumulation. I just don't know if Director Wang is interested?"

Wang Guangtang's voice trembled excitedly when he heard this: "I'm interested, of course I'm interested..."
Chapter completed!