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Chapter 974 Risky

Both North American publishing companies and Amazon have almost made their brains come out. For the sake of book pricing power, neither side is willing to let go. This time, neither side has a way out. Whoever gets the book pricing power will take the initiative.

When Chen Chu saw these reports, he also talked to Reynold Reggio's Digital Copyright Association, Onyx Technology and Tang Zhouming, and asked both sides to step up the promotion of Onyx Technology's e-reader and e-books.

At present, the North American Publishing Association and Amazon are fighting each other in a dark place and they don’t care about anything else. It is the best time to develop e-readers and e-books!

When the North American book market was undergoing violent changes, Onyx Technology and Digital Copyright Association immediately increased its publicity efforts and began to continuously promote e-readers and e-books.

The effect is also very significant. Almost in the North American publishing industry, the sales of paper books on Amazon fell sharply, and the sales of Onyx technology e-readers began to soar, and the sales of North American market once again increased to 200,000 units per day.

The number of users of e-books has also begun to increase rapidly. In just two seconds, there were nearly 600,000 e-book users, and these users were forced into the e-book industry.

After the North American Publishing Association removed hundreds of Amazon's types of books, the types of books on Amazon dropped sharply, and users could only go to bookstores to buy them. In this case, e-books that are convenient for paper books are naturally very popular, and have driven the sales of Onyx e-readers in one fell swoop!

The sales of the e-book industry also reached a peak, and the revenue scale of the e-book industry in a single day exceeded US$34 million in one fell swoop!

Onyx Technology, North American Publishing Association, Amazon and others, have seen it all. Although it is uncomfortable, there is nothing we can do about it.

Amazon is more anxious. Not only is the book business on its platform declining seriously, but Amazon also wants to enter the e-book market, but now e-book users have been snatched away by Onyx Technology's Onyx Reading Platform, and the online sales platform of Barnes and Noble Books has also developed rapidly.

Given the current situation where Amazon and North American publishing companies are in a turmoil, it is impossible to expect these publishing companies to hand over copyright to Amazon. If Amazon wants to make Kindle Reading, it is impossible for it to compete with the Onyx reading platform for e-book users!

Amazon is anxious, but it can only handle it and cannot interfere in the e-book market. On the other hand, the North American publishing industry has completely different situations.

After removing books from Amazon's platform, sales of major publishing companies have declined significantly, and they can only rely on offline bookstores to sell books.

But although sales have declined by 30% to 40% compared to Amazon's sales, as the unit price of books increases, the profits assigned to publishing companies, bookstores, and book creators have increased!

This made the entire publishing industry look excited for a moment. After all, no matter how much you sell, it would be in vain if you don’t make money. For a while, major publishing companies boycotted Amazon even more violently.

The bookstores that were originally shaky in major cities in North America began to improve for a while, and many bookstores became crowded again.

Under this situation, major media in North America also began to report that it seemed that Amazon really caused the decline of the book market. Otherwise, why didn’t publishing companies and bookstores start to improve after Amazon’s purchase?

Amazon has hardships, but it is a bit ruthless, but it cannot be blamed. The times are developing and technology is advancing. If the store fails to go bankrupt, it is blamed on Amazon!

What makes Amazon most uncomfortable is that after seeing the changes in the book market, the rest of the home appliances, clothing, food and other industries have also been hurt by Amazon's low-price strategy, and they seem to be a little impatient. Some want to learn from the North American Publishing Association to cut off relations with Amazon and restore the products to offline stores for sale.

The emergence of this form scared Amazon and quickly began to change its strategy, greatly increasing the price of products, and was unwilling to let the chain reaction occur, which made it very anxious for a moment.

Chen Chu did not expect that this would happen. He just made the North American Publishing Association trouble Amazon, which would lead to such a big crisis.

This also shows that over the years, how many competitors have Amazon offended? The crazy low-price discount strategy has indeed attracted many users, but merchants and manufacturers have almost no benefit. No matter how many products they produce, they cannot increase profits. Instead, they have become cannon fodder for Amazon's development. Naturally, they are extremely dissatisfied with Amazon!

Chen Chu looked at the reports sent by Onyx Technology. In recent times, Onyx electronic reader sales have continued to rise and even started to explode. It can be seen how much impact the dispute over the pricing power of book agents has.

After looking at it, more and more competitors began to compete with Amazon. Barnes and Noble Books and Bodes Bookshop once again launched a competition with Amazon. The dispute over offline books and online books has started again.

Other industries followed suit, and comprehensive retailers such as Walmart and Kmart once again competed with Amazon, and the entire North American retail market was a mess.

The term Amazon crisis has also begun to appear in the media, and even domestic media have begun to report it, causing turmoil among several major domestic e-commerce platforms and did not dare to lower the price of those suppliers for a while.

Even domestic media are reporting on the big picture, let alone foreign media. Major media in North America are reporting. Chen Chu looked at these reports and couldn't help but think about whether it would add more fire to Amazon to pay some more, or even dismantle it directly!

But after thinking for a while, I gave up. Although the current situation is not good for Amazon, it is a bit unrealistic to completely remove it.

If it was two years ago, it might be possible, but now Amazon has become the most important part of the North American retail industry. Countless merchants and users rely on this platform. Even if the profit is not high, they can survive. If Amazon is gone, they may go bankrupt.

So at present, although major industries and merchants in North America are dissatisfied with Amazon, they will never want to see Amazon fall. Although Amazon may have some trouble this time, it will not be too damaging.

Chen Chu shook his head and could only suppress his thoughts. Bing Fei will be cold for a day, and there will definitely be opportunities in the future!

After processing several documents, when Chen Chu was about to leave the office, the phone suddenly rang. After Chen Chu answered, it was Cao Guowei who called him.

"Old Cao, what's the matter?" Chen Chu couldn't help asking when he heard that it was Cao Guowei's call.

Chen Chu was naturally very satisfied with Cao Guowei. After Cao Guowei took over Oriental Net, he no longer asked Chen Chu to worry about it. Accountant Cao really had no problem with his ability.

Moreover, the listing of Oriental.com has also brought a lot of benefits to Chen Chu and Chuke Technology, which has increased the wealth of Chen Chu and Chuke Technology's senior executives, such as Wu Xin, Du Jianzhao and others.

Now that Oriental.com has launched new businesses, the development of the new businesses has also been smooth. Cao Guowei is one of the few industries in Chuke's technology that does not require Chen Chu to worry about. Compared to crying, Li Xing and Autohome, who ask for funds for money when they have something to do or not, they are much stronger.

This time, when I was about to get off work, I suddenly called me, and Chen Chu felt a little strange.

Hearing Chen Chu's words, Cao Guowei sorted out his thoughts and said tentatively to Chen Chu, "Dr. Chen, do you have time tonight? I want to treat Mr. Chen to a simple meal!"

Listening to the sound of the phone, various thoughts flashed quickly. Chen Chu thought for a while and said with a smile, "It just so happened that everyone hasn't met for a while. Call Lao Wu, Du Jianzhao, Zhou Ming, Li Xing and others, let's have a meal together tonight!"

"Okay, I'll choose a good place now. I'm waiting for Mr. Chen, Mr. Wu and Mr. Du to arrive!" Cao Guowei said.

After hanging up the phone, Cao Guowei breathed a sigh of relief and immediately made several calls to make arrangements. Originally, Cao Guowei was still a little difficult to speak about what he wanted tonight. If Du Jianzhao and others were helping him, Cao Guowei would feel a little more relaxed.

Thinking of this, Cao Guowei picked up the phone again and called a number. The phone quickly answered, and a difficult voice came over there, "Cao, is it you?"

"I will meet with Mr. Chen tonight and talk about this matter, which will lead to your meeting with Mr. Chen. I cannot assure you that Mr. Chen will agree to the meeting. If Mr. Chen is unwilling, I can only apologize!" Cao Guowei said to the phone.

The person on the other end of the phone continued to speak in a difficult Chinese, "I understand, I'm sorry, Cao, no matter what the result is, it will not affect the relationship between Chuke Technology and Lagardere. Please take me to say hello to Chen!"

In the Champsells Hotel in the suburbs of Yanjing, Arnold Lagardale hung up the phone and looked at Robert Larson, who was standing in front of him in a cold manner.

Arnold Lagardale, the president of Lagardale Group, actually came to Yanjing in person. Arnold Lagardale, who is in his thirties, is in the best period of a man. His energy and good looks have made him one of the most prestigious diamond fives in Europe.

However, at this moment, facing Robert Larson of the North American Lagardale Publishing Group, Arnold Lagardale had no good face.

"If this time, Chuko Technology cuts off cooperation with Lagardale and the North American publishing company, you can explain it to the group board of directors in person!" Arnold Lagardale resisted the idea of ​​beating the guy in front of him and said unhappy to Robert Larson.

Robert Larson had a bitter face, but he didn't dare to do anything. The huge changes in the book publishing industry coming from North America, especially the emergence of the book agency system, made Robert Larson a little confused. The current situation was beyond his ability. He just wanted to pretend to be a girl, but he would not know that it would become like this.

Now Robert Larson just wants to pretend to be a green man and be cautious when slapping the face!
Chapter completed!
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