-   >->After Chen Chu read several mouthpiece newspapers in the North American publishing and publishing industry, he advocated that the pricing power of the book market should return to the publisher from the hands of book retailers.

Although I haven't received more specific news yet, Chen Chu felt that it won't be long before the entire North America and even the global paper book market will probably become more lively.

The North American publishing industry, led by Random House, Penguin House, Simon & Schus International Publishing Company, Harper Collins Publishing Company, Hachette Publishing Group, Holtzbrink Publishing Group, Warner Publishing Group, this time, it will definitely start a dog-biting dog with Amazon-led channel retailers!

In fact, the situation in North America is even more serious than Chen Chu imagined. After ending the Yanjing settlement negotiations and reaching an agreement between paper publishing and e-books with Chen Chu, Du Jianzhao hurriedly returned to North America and began to promote the book agency system!

For this system, it can not only regain book pricing power from book retailers, but also curb the emerging e-book industry. The entire North American publishing industry naturally strongly supports it.

After several days of negotiation, Duke League and North America ranked in the top 30, which were in charge of more than 70% of the North American publishing market, finally reached an unanimous decision to regain the long-lost book retail pricing power!

When the mouthpieces of the North American publishing industry such as "Publisher Weekly" and "Booksman" began to get up, the entire North American publishing industry was a little at a loss, especially book wholesalers and channel merchants.

In the past few decades, the book market in North America had to pass through a second dealer and a publisher's book production, and it had to pass through a book wholesaler or channel dealer, and then sell it to a book retailer.

Just like the vegetable market, those vegetable farmers produce vegetables, and vegetable vendors collect vegetables from vegetable farmers at wholesale prices, and then sell them to vegetable merchants who set up stalls in the city. The vegetable merchants then choose the selling price based on the cost price!

Now, the publishing industry, led by several major publishers in North America, suddenly intervenes in the pricing power of book retail, which makes book wholesalers and retailers who originally rely on price differences a little confused, at the same time they are also a little panic and a little uneasy.

After the media mouthpiece controlled by the North American Publishing Association, several publishers then complained to reporters that the low-price strategies of book retail such as Amazon, Walmart, and Kmart Shopping have seriously damaged the entire North American paper book publishing industry. In recent decades, dozens or hundreds of publishing companies have gone bankrupt in the publishing industry every year, which is proof!

In front of North American BC, the New York Times, the Los Angeles Observer and more than a dozen famous newspapers in North America, the TV station media was in front of the media, and several small publishers who had been engaged in the publishing industry for more than ten years cried in front of the media about the persecution of book retailers such as Amazon.

"They are destroying the entire paper book publishing industry. They don't care about the life or death of publishers, nor do they care about the rights and interests of book creators. They only care about how many users they can bring to them by books that cost less than $10!" An old Minnesota publisher from the bitter and cold land, gritted his teeth and said with dissatisfaction with Amazon.

When this interview report came out, coupled with the media having to fan the flames before, it quickly caused a sensation. This time, publishing giants such as Duke League learned to be smart. They did not come forward and confront Amazon head-on as soon as they came out, but chose to let several small publishers come forward, and they fanned the flames behind them.

When these old publishers who have been in the publishing industry for decades criticized Amazon and Walmart in the face of the camera, the effect caused was sensational. As for whether the dozens or hundreds of publishing companies that disappear in the publishing industry every year were killed by Amazon or squeezed out by several major publishing giants in Random House, it was no longer important at this time. Instead, publishing giants such as Duke League tried their best to put their shit on Amazon!

Then more news that was unfavorable to Amazon began to spread, and a document circulating from the North American Publishing Association caused a stir in the entire public opinion.

This document shows that since the establishment of Amazon, the number of book piracy in the North American publishing industry has been growing at a rate of 30% per year, and book publishers and book creators have infringement and piracy lawsuits against Amazon every year, and the number has continued to grow!

This document was reprinted by major media in North America, and even rumors of Amazon condoning piracy appeared. It was rumored that as long as the merchants on the Amazon platform can sell products, it will bring profits and users to Amazon. Amazon does not care whether these merchants are pirated or infringement is involved!

These public opinion almost caused a tremendous wave of shocking moments. The media, which was originally catching fakes and piracy issues on Amazon, became excited and followed them with fun.

The problem of counterfeit goods and piracy is a headache for any e-commerce platform. No e-commerce platform is willing to sell counterfeit goods, but counterfeit goods and piracy cannot disappear from any e-commerce platform. Amazon is no exception. The problem of counterfeit goods has always troubled Amazon.

But these fakes are not what Amazon wants to pirated. However, this time, the media and public opinion spread Amazon as condoning fakes and pirated products, which is almost fatal to Amazon!

Although it has not been determined which opponent is going to deal with them, Amazon also urgently started PR to refute rumors, published multiple news in succession, and contacted the media to clarify the rumors.

At this moment, several major publishers in North America, who had been waiting for a long time, took action. Duke League held a conference of the North American Publishing Association. In front of all members of the Publishing Association and the invited reporters, Duke League announced with a righteous expression, "The North American Publishing Association will not let any member suffer unfair treatment, nor will any member suffer grievance. The North American Publishing Association will defend the interests of every member as much as the Truck Driver's Association and the United Farm Association!"

After Duke League's speech, which was like the legendary president of the Truck Driver Guild, and the mysteriously disappeared Jimmy Hoffa, was filled with applause. The small and medium-sized publishers who were originally dissatisfied with Duke League, stood up with excitement on their faces and applauded desperately.

After so many years, the sun is like coming out from the west. Publishing giants like Duke League are willing to come forward for small and medium-sized publishers.

After intensive public opinion bombardment, the North American publishing industry believes that their current dilemma is caused by Amazon, especially the low-priced retail book prices, which has hurt hundreds of thousands of practitioners in the entire North American book publishing industry!

At this moment, Duke League stood up and spoke for them and wanted to uphold justice. No matter what impression he had about Duke League before, it would not prevent Duke League from soaring in the North American publishing industry for a while.

The impact of the previous failure to get the e-book industry has disappeared on Duke League. If he can gain more benefits for the North American publishing industry, then Duke League's influence in the publishing industry will probably be even stronger than before!

At this conference, Duke League directly announced that in the future, any publishing company and retail books in the publishing industry may not be sold through e-commerce platforms, but can only be sold through book retail bookstores designated by the North American Publishing Association!

Duke League uses very sufficient reasons. These medical and educational professional books involve life, technology, etc., while the books sold on e-commerce platforms are mixed, including piracy, and even various errors in some books are frequent. If you rely on these pirated books to learn, you may be disregarded in the future. This is a blasphemy of life. The publishing industry will not allow such things to happen, and the gods will not allow them!

Until Duke League left, there was constant applause at the conference. No one expected that after Duke League came back from Yanjing, it became so tough that it directly banned ten types of books from e-commerce platforms. It could only be sold in bookstores and at the specified prices of the Publishing Association.

This can almost be said to be a good news for the publishing industry, because if medical, educational, and technical books are sold only through designated bookstores, then for publishers of these types of publishing, the benefits will be guaranteed, and the benefits will definitely be greatly increased!

After going out of the hall, Duke League could hear his great slogans shouting inside. Duke League breathed a sigh of relief. In fact, Duke League was not so kind tolerant. It prohibited medical, education and other books to be sold on Amazon. In fact, the most benefited were the major publishing giants, because these publishing giants have the largest market share in these professional books!

He looked at the heads of several major publishing giants such as Harper Collins Press and Hachette Publishing Group. Duke League and several people nodded to each other. It was just the first step now. In the next few days, they would slowly tighten the ropes on Amazon's head until they openly launched the book agency system and revoke the book retail pricing power!

Chen Chu in Yanjing saw these methods of Duke League, and had to admire them. When these publishing giants returned to their most familiar fields, instead of their opponents, their IQ began to return to normal levels.

This series of public opinion, fostering, and suppressing can be said to be completed in one go, forming Amazon into a common rival in the book publishing industry. It can almost be said that it is pressing step by step. It is obvious that several publishing giants want to control the price of books, but they take the blame to Amazon, making several publishing giants become victims. It seems that everything is forced by Amazon.

When it comes to conspiracies and tricks, these publishing giants are indeed familiar with each other. Chen Chu couldn't help but be a little alert to publishing giants such as Duke League. The previous battle with the Digital Copyright Association was just that Duke League and others did not recognize the reality, not because they did not have the strength.
Chapter completed!