-   >->The current positioning of domestic electronic brands, from electronic products to home appliance industry, is basically still in the pioneering stage. Although the shipments of products including mobile phones, TVs, refrigerators and other products are the world's number one, and some of the domestic brand product sales are the best in the industry.

But the profit is really not proportional to sales. Whether it is mobile phones, computers, refrigerators, or computers, almost all the most profitable brands are foreign brands!

Foreign electronic technology companies rely on brand added value to firmly occupy the high-end and mid-range markets of these industries. The total profit of the entire industry is occupied by foreign companies, and domestic companies basically occupy some labor costs.

Even electronic products that emerged first in China like DVD have now become the dumping place for foreign brands. Although there are many brands in the market, the most profitable one is still foreign brands!

Over the years, the strength of foreign brands and the disgusting operations of domestic technology companies have created a deformed impression in China. It seems that domestic brands are a little worse than foreign brands.

This impression and concept, even in later generations, even domestic brands and technology companies have already captured cities and lands abroad and occupied a large number of markets, but their impression has not changed completely. Some domestic and foreign products have been exposed from time to time, but their configuration is lower than foreign operations. These are enough to illustrate the problem. Some technology companies are working entirely based on their strength!

As for the emerging product field of e-readers, onyx technology is now facing an important choice. If it chooses to occupy the high-end brand market, it will definitely fight a tough battle with Apple, Sony, Samsung and others.

The high profit added value and brand influence of the high-end electronic brand market are something that no company wants to give up. However, those who are able to occupy this field are basically big brands, small and medium-sized brands, and small manufacturers who want to make a fortune, most of them choose to make small profits but quick turnover, that is, start from the ordinary market. Although the profit is not much, the large shipment volume is enough for a company to live a prosperous life!

Chen Chu looked at Tang Zhouming without any hesitation, "Onyx Technology must occupy the high-end brand market for e-readers, not only e-readers, but also other electronic products in the future!"

Chen Chu knew in his heart that if onyx Technology had not set a good positioning from the beginning, and had not developed from the high-end brand market from the beginning, and changed course at will, it would probably be too difficult to enter the high-end brand market in the future!

People have fixed thinking, and the development of HT in later generations is enough to illustrate the problem. At the beginning, they developed from the mid- and low-end mobile phone market, and then wanted to squeeze into high-end mobile phone brands, but they did not succeed in doing it, and users already had a fixed impression in their hearts.

On the contrary, those high-end mobile phone brands, if they release mid-range models, or occasionally lower prices and promotions, can attract a buying frenzy. Even if the models that have been issued for one or two years can be sold short, which shows how great the influence is.

The most uncomfortable thing is Rebs. From the beginning, he was positioned as a mobile phone model in the ordinary market. In the later stage, even if the same configuration was used, the price was always much lower than that of other brands. He wanted to enter the high-end mobile phone market several times, but he ended up in vain and eventually had to embark on the old path of Philips and a variety of product lines.

From mobile phones, computers, watches, audio, plug-in boards, TVs, air conditioners, refrigerators, and toothbrushes, clothes, and trolleys, it has almost become a lifestyle grocery store. Although it is defined by Rebs as the "intelligent ecological chain", it is actually a last resort to increase profits. Of course, it continues to increase the promotion of product lines and attract users' attention by mobile phones. This way, revenue has indeed expanded. Even these diversified products have made more profits than selling mobile phones.

But the risks are also huge. The main user groups of these products are ultimately brought by mobile phones. Once the growth rate of mobile phone sales stagnates, it is really hard to say how much growth and profit can be maintained with so many product lines!

Chen Chu didn't want to let onyx technology re-take these old paths, it would be better to shape onyx technology into a high-end brand from the beginning. This may be risky, but the benefits are also huge.

Seeing Chen Chu's attitude, Tang Zhou knew that Chen Chu had made up his mind and didn't say much about the brand positioning of onyx technology. He will definitely take the mid-to-high-end route in the future. As for the ordinary market field, he will definitely launch products in the future, but will not become the main market of onyx technology.

"How is onyx technology ready now? Can it stop it or delay the time for those brands to enter the e-reader market?" Chen Chu asked Tang Zhouming.

It is basically impossible, or even difficult to monopolize the entire e-reader market. However, before, Chen Chu asked onyx to make a lot of preparations to prevent the arrival of this day. These preparations will naturally not be useless!

When Tang Zhouming heard this, he also felt a sense of confidence. Although he was worried about fighting with dozens of brands and e-readers, he was not afraid of these competitions.

Onyx Technology has made a lot of pre-emptive preparations. In the e-reader market, onyx Technology is definitely the one with the most leading one, whether it is technical reserves, market experience, or user recognition. If you retreat without fighting, Tang Zhouming may be dissatisfied with it.

"Onyx Technology has set up a large number of patent barriers in its electronic readers, appearance, internal design, internal components, electronic screens, etc., especially in terms of electronic screens. Onyx Technology and Sharp jointly hold the latest patent technology, of which more than 14 are unique to Onyx Technology.

Even if companies such as Apple, Sony, Saxony and others want to completely bypass these patents, it is basically impossible. Even Sony, which has the strongest technical strength, has at least 19% of the electronic reader patents, and needs to be authorized by Onyx Technology to be used!" said Tang Zhouming.

Reynold Dregio, who was standing beside him, heard that ONYX Technology had set up so many patent barriers, the expression on his face was very exciting. He didn't know what expression would be when those technology companies were excited to enter the e-reader market and saw that the patents in the entire market were held in their hands by ONYX Technology.

Onyx Technology has obtained an e-reader patent. It may not be possible to say how advanced it is, but it occupies a critical point. These technologies, such as Sony, Apple, etc. can definitely be developed, but they cannot avoid the patent restrictions of Onyx Technology!

"Focus on those manufacturers who want to enter the e-reader industry and don't let them infringe on the patents of ONYX Technology!" Chen Chu said to Tang Zhouming, which is to remind those manufacturers to pay attention to the use of those patents.

Tang Zhouming thought for a while, looked at Chen Chu and said, "Mr. Chen, what should we do if other manufacturers go to ONYX Technology to seek authorization for turning points?"

It is basically impossible and unrealistic to expect that these patents can stop those manufacturers. The patent rogue Qualcomm is so strong on 4g, and it cannot completely control major mobile phone manufacturers, and at most charge some protection fees. The same is true for onyx Technology. It is possible that those manufacturers are so anxious that they can directly use those patents and then enter a protracted patent lawsuit.

What onyx Technology needs to do is to continuously improve its own technical strength. The patents that can be used at present should still seek greater help for onyx Technology.

"It's better to ask other manufacturers to exchange their mobile phones or other patents for Onyx Technology's patents as they did when they cooperate with LG, otherwise it would be a patent share!" Chen Chu said.

Onyx Technology does not lack patent usage fees, but various technologies are lacking. After all, the establishment time is too short and the foundation is too weak. Of course, I am not so polite to those small manufacturers. It is enough to be a patent rogue and collect patent fees. Those small manufacturers cannot provide any technology to Onyx Technology.

After thinking for a while, Chen Chu got up and walked a few steps, and said to Tang Zhouming, "Start to increase the publicity of onyx electronic readers, sign sales agreements with major shopping malls and electronic stores, expand retail channels, and when necessary, establish onyx technology's own retail channels, and donate a batch of onyx technology's e-readers to universities, R&D institutions and schools in various places!"

Tang Zhouming remembered everything Chen Chu said in his heart. Donating electronic products to universities has always been an old routine. Major technology brands have always been used. When donating to universities or selling them to universities, they must be cheap or even lose money, but they are crucial to market cultivation.

Most of these people who came from school will choose familiar brands after they come into contact with these brands, work in the future, and choose to buy electronic products when they choose to buy electronic products. These are part of the market cultivation!

"How is the research and development of new products on onyx technology?" Chen Chu asked. No matter how the industry changes, onyx technology can rely on only itself. If you want to become the leader of the entire e-reader market, you must have the strength to crush other brands.

"Originally, we planned to release a new model of e-reader at the end of the year or early next year, but onyx Technology has changed its plan. Before the end of this year, we will release a new type of e-reader, and another one will be released early next year!" Tang Zhouming said to Chen Chu. Onyx Technology is not going to give other manufacturers any chance, and it will take the initiative to provoke competition!

Chen Chu raised his eyebrows and looked at Tang Zhouming and said, "Can the R&D progress be kept up?"

Nodding, Tang Zhouming sighed and said, "The second-generation electronic reader we were planning to release will be a comprehensive improvement. From the system, electronic screen to the processor, to the battery and internal functions, it will be a brand new product. However, when other manufacturers join in, we can only change some of the plans!"
Chapter completed!