There is a pain in all North American publishing companies, and even the global publishing industry, that is, the pricing power of book retail is not controlled by publishing companies!

Publishing companies, book printing factories, and original authors can all affect the price of a book, but the price it sells to users is in the hands of bookstores, book retailers, namely book channel vendors such as Amazon and Barnes and Noble Books.

The publishing industry itself lost its right to pricing books. What is the consequence of the book price? The price of the book is suppressed to the extreme. Just like when Barnes and Noble Books competed with Amazon, in order to compete for markets and users, both sides fought a price war. The price of a book went from the original twenty to thirty dollars to less than ten dollars!

When Amazon won the retail book war with Barnes and Noble Books, the publishing company thought it would be relieved, but who knew that Amazon had no intention of putting down the price butcher knife and continuing to launch a price war with retail led by Walmart!

The long-term low-price promotion strategy of books has had a huge impact on the entire publishing industry. Amazon does not expect to make a profit in the book market, but just wants to use the book retail market to attract users for Amazon, and can even operate losses and implement subsidy strategies.

But Amazon doesn't care about the profits of these retail book markets, and it can't stand the industrial chain that relies on the book market to make a living. Amazon sells it at a low price in the retail book market and gives it to publishers. How can book creators have high profits?

In recent years, although the North American book market has still been prosperous and is a bit sluggish, the market and users seem to remain at their original scale. If you look at how many chain bookstores, independent bookstores and how many publishers have gone bankrupt in recent years, you can know how the North American publishing market is going.

And more importantly, with the development in recent years, Amazon has killed half of physical bookstores, almost monopolizing the entire book retail market, and has become the absolute occupant of the book retail market. The publishing industry is also somewhat lacking in confidence when facing Amazon. After all, Amazon controls half of the book retail market.

If the book is not sold on the Amazon platform, it will almost never be sold. If you leave it to Amazon, you can only eat some leftovers, but it is better than starving to death. The entire publishing industry has become the current situation!

And at this conference, several giants of the entire North American Publishing Association suddenly heard someone say that they could help them regain the pricing power of books taken away by Amazon, so how could they not be moved?

The Duke League, David Gner, Sam Corong, and the head of Harper Collins all stared at Chen Chu tightly, with expectation and a little suspicious in his eyes. I wonder if Chen Chu was fooling them. These North American publishing giants have been thinking about this for so many years, but they have no idea.

Chen Chu looked at David Gner and said, "President David Gner, how could I joke about this!"

"What you said is true?" Duke League couldn't help but say. If the book pricing rights can be recovered, the North American Publishing Association is willing to pay any price!

Chen Chu nodded and said loudly, "The same thing is the case. Onyx Technology and Bannuo Books want the pricing power of e-books, we can adopt the strategy of cooperating with Renren Music and Records!"

"Within three years after a new book is released, the copyright of e-books will be sold at the same price as paper books, but for books released for more than three years, onyx Technology and Bannuo Books have the right to independently price books!"

Duke League and David Gner looked at each other, and both of them were a little hesitant. Books are different from other things. Some books can be sold for more than ten years after they are released, or even half a century has passed. I am afraid they can still be sold.

Especially after some books are adapted, when a book is adapted into a movie or TV series, original books will be sold again. "The Lord of the Rings" is the most typical example. When the Lord of the Rings was published, it was in the 1950s, and World War II had just ended for a few years.

But this book has been sold for more than half a century, especially after the release of the Lord of the Rings trilogy, the book "Lord of the Rings" was sold again, and 15,000 copies have been sold worldwide so far.

It is conceivable that the copyright of the Lord of the Rings prequel "The Hobbit" that has been obtained by Renren Film and Television now. When the Hobbit is brought to the screen, the Lord of the Rings will probably be sold crazy again!

Now if you sell all the copyrights of e-books to onyx Technology and Bannuo Books, you may suffer a loss in the future.

Seeing the Duke League and David Gner and others' hesitation, Chen Chu added another number.

However, it is of course easy to sell only book copyrights, but it is not so easy to interfere in book adaptation or even film and television sharing.

Duke League and others looked at Chen Chu, and then suddenly remembered that Chen Chu had not only one ONYX technology, but also a stirring Hollywood uneasy Renren Film and Television. If Renren Film and Television is willing to cooperate with publishing companies, it would definitely be a huge opportunity. If they could develop the huge copyright library in their hands, their performance would be overwhelming!

"We ask for a share of the film and television box office!" Duke took a deep breath and pressed down his slightly trembling hand. You should know that the copyright of Da Vinci's password is in the hands of Random House!

"The deal is completed, I believe that all publishing companies should be able to reach a good cooperation agreement with Renren Film and Television!" Chen Chu said with a smile.

Seeing that the two sides reached an agreement, Chen Chu also obtained the pricing power of e-books, and also threw out the sweetness of copyright film and television to the publishing company. The heads of several major publishing giants finally couldn't help but say to Chen Chu, "Chen, what are you doing to get us back from Amazon's pricing power?"

Seeing the eyes of Duke League and others, Chen Chu cried out in a secret voice at Amazon and a bald man. As the saying goes, "Daoist fellow Taoists are not poor," at this time, what Chen Chu wants to guarantee is the interests of onyx technology and Bano Books. As for Amazon and other competitors of onyx electronic readers in the future, then of course, he can kill a few of them. He can die as far as he can. Chen Chu doesn't mind digging a big hole for them!

Not only Duke League, David Gner and others were curious, but even Reynold Regio and Tang Zhouming were curious about how they could regain the book pricing power from Amazon, which is extremely strong in the book retail market.

"Publishing companies can adopt a new book sales system and book agency system!" Chen Chu said to Dukem.

When they heard Chen Chu's words, Duke League, David Gner and others were stunned for a moment, and then suddenly widened their eyes. They obviously thought of what Chen Chu's words meant.

Nowadays, when North American publishing and book retail industries, when cooperating with Amazon and Barnes & Noble Bookstores, they generally adopt a wholesale book system, that is, sell books to Amazon and Barnes & Noble Books for sale at an extremely low price.

Book retailers such as Amazon, Barnes and Noble Books generally decide on their own book retail prices. At that time, Amazon fought a book retail price war with Barnes and Noble Books at a near loss, but naturally, Barnes and Noble Books failed miserably. After all, the cost of Barnes and Noble Books is much higher than Amazon, which can sell goods with a computer or a warehouse.

The book agency system mentioned by Chen Chu was in his previous life. Faced with the rapid development of e-readers and e-books, it caused panic in the paper publishing industry. Several major publishing giants abandoned their past grudges and came up with a slut. The e-book agency system took back the pricing power of e-books from the giants in the e-book market such as Amazon and Apple in one fell swoop!

Chen Chu just took out this method in advance. The book agency system is actually very simple. He originally handed over the book to Amazon at a wholesale price, and Amazon decided on the retail price of the book. Play whatever Amazon wants. As long as it does not lose money, Amazon doesn't care.

After adopting the book agency system, the publishing company will determine the retail price uniformly. Whether Amazon or other bookstores, they must sell books at such a price. This is equivalent to having a lowest price. Amazon can no longer make those low prices and sell them at a fractured price.

Under this book agency system, the roles of book retailers such as Amazon, Barnes and Noble Books, and Walmart have also changed. They are no longer the previous sellers, but have become a delivery channel. It is just a channel for publishing companies to hand over books to buyers and users, and does not determine the pricing of books. Although it is still very important, its role, status and rights are much weaker than before!

After hearing Chen Chu's words, Reynold Regio's eyes suddenly lit up, and the excitement on his face was almost beyond words. The expressions on the major publishing giants sitting opposite him were also uncontrollable.

Although it is just a simple change from book wholesale to book agency, the changes produced can even be said to be enough to change the pattern of the entire book market!

Think about it, when a book is printed, the publishing company will give an agency price, which is the guide price of 20 US dollars. When this book reaches retailers such as Amazon, Walmart, it will cost 20 US dollars!

Of course, Amazon, Walmart and others can continue to sell at discounts, but they will discount and promote it. The price of this book cannot be less than 20 US dollars. It is okay to sell it at a low price, but if you sell it, you will lose one book, as long as they are not afraid of losing money.

Rebirth and rise against the current
Chapter completed!