The sudden establishment of the digital copyright association shocked the entire publishing industry. Those publishing giants such as Random Bookstore, Penguin Bookstore, and Pearson Publishing, which were previously found by Tang Zhouming, did not expect that after they rejected Onyx Technology, it did not give up. Instead, it leveraged the Banno Bookstore and made the Banno Bookstore turn against each other.

Faced with the sudden appearance of the Digital Copyright Association and several major publishing giants, they felt a little regretful. If Onyx Technology had found them before, they agreed to the authorization.

The initiative is entirely in their hands, whether it is copyright content, licensing fees, or electronic version pricing rights, they are all decided by them. Now that onyx and Barno Bookstore are getting mixed up, they are completely abandoned, which makes the major publishing giants who originally didn't care about the so-called cooperation of onyx Technology, and they also have a sense of crisis.

After all, the impact of Amazon on the entire publishing industry is vividly remembered. Now Amazon has controlled nearly 40% of the global book retail market and has the right to decide on book publishing and distribution!

The impact of the digital book market on them is much greater than the emergence of online book retail.

Barno Bookstore was quick to move and made up its mind to know that Reynold Regio, who was already in opposition to the traditional publishing industry, quickly formed a digital copyright association with onyx technology and launched a digital library, with onyx technology as the major shareholder, while Barno Bookstore as the second largest shareholder. Reynold Regio became the president of the Digital Copyright Association!

Subsequently, including Barnes & Noble Bookstore, and 23 publishers including George Publishing House, which is closely related to Barnes & Noble Bookstore and is jointly developed by Onyx, announced that they will join the Digital Copyright Association. Although it is not worth mentioning compared to the major publishing giants that hold the copyright rights of tens of millions of books, the Digital Copyright Association still claims to have more than one million book copyrights!

The emergence of the Digital Copyright Association and the digital library is a shock to the entire publishing industry. The emergence of the Digital Copyright Association, especially its core publicity, has made many small and medium-sized publishing companies in difficult situations, as well as self-paid publishers, interested.

All publishers who join the Digital Copyright Association are willing to undertake the publisher's distribution work, that is, the books obtained by this publisher can be sold in the Banno Bookstore.

The same is true for self-paid publishers. As long as they agree to authorize electronic copyright to the Digital Copyright Association for use, their published books can be sold on the e-book platform jointly established by Onyx Technology and Barno Bookstore, and books can also be sold through Barno Bookstore. This is a treatment that these self-paid publishers in the past could not imagine!

Not to mention the sudden backlash from Banno Bookstore and the impact on the entire publishing industry, Chuke Technology and onyx Technology have also entered a critical moment.

In the past few days, Chen Chu has basically been in the R&D center in the suburbs. More than 500,000 electronic readers have been stored in the entire warehouse. These electronic readers are divided into seven languages. In addition to domestic, North America and European markets, they will also enter South Korea, Japan, Russia, Germany, France and other places. These regions are the areas with the strongest consumption capacity in the world and the highest acceptance of new electronic products.

After returning to the office area of ​​the R&D center, you can see the figures passing by everywhere. The entire Onyx Technology, from the production department to the marketing department and then to the promotion department, is at its busiest time.

When Chen Chu returned to the office, Qiao Xueling had already been waiting in the office. In recent days, the entire Chuke Technology Headquarters has been coordinating the listing of e-readers.

"Mr. Chen, news came from the promotion department that Chuke Technology has been coordinated and the products of the onyx electronic reader can be launched at any time!"

"In addition, companies that have cooperation with Chuke Technology, as well as major print media and Internet advertising media have signed promotion agreements!" Qiao Xueling reported to Chen Chuhui that only those who personally participated in this promotion action will understand how much money and strength the Chuke Technology has spent to promote the onyx electronic reader this time!

As soon as the report was completed, Chen Chu's office door rang. After opening it, Lu Jixiong, with bloodshot eyes, came in from outside.

He put the videotape in his hand on Chen Chu's desk, and his face was exhausted. Lu Jixiong, who had not had much rest for nearly ten days, said to Chen Chu, "I have completed the advertising film. If there is any problem, I will modify it immediately!"

"Thank you for your hard work!" Chen Chu said to Lu Jixiong, and then asked Qiao Xueling to pour Lu Jixiong a cup of coffee. Lu Jixiong's condition could tell at a glance that he had not closed his eyes for several days.

After the video tape was put into the machine, the screen immediately appeared on the TV, with the entire ONYX electronic reader advertisement, a total of two advertising videos.

Soon, the screen appeared on TV. Chen Chu and the executives of Onyx Technology who came to hear the news were all watching the advertising screens on TV.

The first advertisement that appears, the first thing that appears in the picture is a greedy and jumpy boy. His scores are not good in each exam, and he becomes more and more disgusted with learning.

Just when the boy's family and school were all worried and helpless, and when the boy was about to give up, the boy's distant relative gave him an ONYX electronic reader. The boy turned on the electronic reader with a curious attitude and accidentally opened the books inside. The boy, who had never read for more than half an hour, unknowingly read for more than two hours, was not bored.

The final picture is frozen in the boy. In another exam, the words passing the exam appeared on the test paper, followed by a sentence, "Onyx reader, make knowledge simple"!

The plot of the entire two-minute eleven-second commercial is very simple. It conveys a boy who improves his performance through the onyx reader, but there is no gorgeous picture. The actors used are also immature, but through these ordinary pictures, accompanied by a faint and warm background music, people are unconsciously brought into the advertisement. They also remember the onyx reader deeply.

After watching the first commercial, Tang Zhouming, Liu Yaoguo and others unconsciously looked at Lu Jixiong. In current advertising, they all pay attention to big-name stars. The advertisements are extremely gorgeous. They wish they could engrave the brand promoted in the advertising film in the audience's minds, but Lu Jixiong did the opposite, but the result was more memorable.

Then a second advertising video appeared on the TV. The picture shows a young man working hard in a big city. Like thousands of ordinary white-collar workers, he goes to work on time every day and goes to the busy and noisy business building. There are many people working together every day, but they are all alone when they go to work, go home, eat or do other things.

The quality of this picture is dimmer, focusing on making the characters in the advertisement appear lonely, just as countless people live in the bustling steel forest, but they are lonely every day.

Then there was the person in the advertisement. On a bus, he used the Onyx reader to read a book on the bus. Then, inadvertently, he saw a girl sitting in front of him, who was also reading a book on the Onyx reader. He seemed to notice the gaze behind him. The girl turned her head and looked at the young man. The young man nodded to the girl with a little embarrassed expression. When the girl saw the logo of the reader in the young man's hand, she smiled and the entire advertising screen began to brighten.

In the following days, the young man met a girl in the car. The young man finally walked towards the girl. Finally, the picture appeared on the grass in the park. The young man sat with the girl, with an onyx electronic reader in his arms, and then an advertising slogan appeared, "onyx, read in you and me"!

There are two commercials afterwards, but the plot is the same as the Chinese commercials. The actors used are Hollywood actors and English, but they are basically the same, and they are considered two versions.

After the advertisement ended, the office quickly burst into applause. In this era when the advertisement was still simple and crude, this soft article advertisement was refreshing but impressive. In terms of routines, people who are the most fun in the next ten years!

"It's true that he is Director Lu!" Tang Zhouming couldn't help but look at Lu Jixiong. The quality of the commercial this time was far beyond his imagination.

When Lu Jixiong saw everyone's reaction, he finally breathed a sigh of relief, then waved his hand and said, "This is all Mr. Chen's intention, I just took it!"

The themes of the two commercials are provided by Chen Chu. Lu Jixiong just perfected the plot and then filmed it. Not to mention him, even finding a director who just debuted, there would be no problem.

Chen Chu winked at Qiao Xueling and laughed at Lu Jixiong, "It's still thanks to Jixiong, I should be grateful. I will treat you if I have time!"

Qiao Xueling handed an envelope to Lu Jixiong, and then asked Lu Jixiong to pour the lounge next to him to rest. Lu Jixiong held a thin envelope. He didn't take it apart, but he also knew that with Chen Chu's personality, the check inside was definitely expensive!

After Lu Jixiong left, Chen Chu looked at Tang Zhouming and others, "Now it starts to place advertisements. I want to see advertisements for the onyx electronic reader everywhere. The production department must also prepare the products as soon as possible!"

When the advertising videos and promotional posters of the ONYX electronic reader were completed, the entire Chuke Technology Promotion Department quickly began to take action.

At 7 o'clock in the evening, when Renren.com users opened Renren, they suddenly discovered on the startup page that the startup page had changed from the original monotonous login page to a poster page with brilliant colors. It was a full electronic screen product with very technological and fashionable design, and there was also a slogan of the mobile library on the mobile phone.

That night, all users who logged into Renren.com in Asia received such advertisements. This is the first time that Renren.com has placed advertisements on its login page to more than 500 million users!

Rebirth and rise against the current
Chapter completed!