Chapter 78 New Year's Eve
"Currently, the first affordable luxury brand clothing store Kaziya has opened in our city. This is a brand founded by a famous foreign brand designer. It is very popular in Europe and the United States. The emergence of Kaziya also represents Anyang's official entry into the market.
An international city…”
This is a report by Anyang TV station. Chen Chu paid the advertising fee, and Anyang wanted to promote Anyang. Regardless of whether Kaziya is true or not, they have to promote it first.
Not only TV stations, but also local newspapers, outdoor advertisements, radio, etc. in Anyang began to report on Kaziya.
Kaziya's decoration, as well as the services inside, including the free gifts printed with Kaziya's logo, are unique in Anyang and have never appeared before.
Since the business started, it has been immediately sought after by the locals in Anyang, especially some women who pursue differences and fashion, and they even brag about Kaziya crazily.
In fact, the fundamental reason lies not in the clothes, but in the brand. When a brand represents identity, the brand begins to become unique!
After all, everyone used to wear the same clothes, but now Kaziya appears, wearing Kaziya's clothes and accessories with Kaziya's logo, and it seems that her taste is completely different from other people's.
Chen Chu does not need to promote these things. Those who have purchased Kaziya will consciously promote them. It seems that Kaziya represents fashion, luxury, trend, taste and other symbols.
Just like the Apple mobile phone that first appeared in China, after being artificially given some features, it was sought after by many people. It seems that if you buy an Apple mobile phone, you will have fashion and technology.
The same is true now for Kaziya. Two days after it opened in Anyang, it was wildly popular in the Anyang area. Even people from the provincial capital and surrounding cities drove over to buy it. The fuel cost was almost half of the cost of clothing.
, but it still can’t stop everyone’s enthusiasm!
This kind of scene is a bit beyond Chen Chu's expectation. Kaziya's inventory is beginning to be a little tight, and purchase restrictions are implemented. Each person can only purchase two products, and members can purchase three products. This still cannot stop everyone's enthusiasm.
Nearly 600 membership cards worth 6,999 yuan were sold in two days. The spending power in Anyang was a bit beyond Chen Chu's expectations.
Many women are shopping in the clothing area, and many men are waiting in the rest area. Kaziya even provides lunch. Compared with the income, these expenses are just a small expense.
The cashier is the busiest, responsible for collecting accounts and applying for membership cards from time to time. Kaziya's membership cards are all recorded on the computer.
Although there are only a few Kaziya stores now, if possible in the future, all Kaziya stores will be the same. You can use your membership card to purchase or refund at any store and enjoy discount services.
But even now, those who have applied for a membership card can also enjoy preferential services, including two months of free returns and exchanges, and non-man-made damage to clothing. Member card users can return and exchange within two months, while non-membership card users can only return and exchange for two months.
Ten days.
In addition, it also includes free gifts, discount services, priority provision of the latest products and other services.
These things alone make Kaziya completely different from other clothing stores in Anyang that are still at the primitive level!
The Bige brand of Kaziya is already very high. The brand concept was formed in Anyang, and Kaziya and other clothing stores have become two concepts.
Chen Meng, a little money-lover, helps out at the cashier. This is her favorite job. Even if it doesn't work, it still looks good!
Chen Chu arrived at the small office next door, where Zhou Danping and Chen Guohua were calculating accounts. Although he was extremely tired these past few days, Chen Guohua was in good spirits, and his frowning brows had completely relaxed.
The previous decline in business made Chen Guohua a little disheartened, but in the past few days, Chen Guohua has completely changed his mentality!
Chen Chu sat down, looked at Chen Guohua and Zhou Danping and said, "How has the business been these two days?"
Chen Guohua glanced at Zhou Danping, and then said with some excitement, "Since yesterday, the daily turnover has reached more than 70,000 yuan. If nothing happens today, we can get more than 90,000 yuan!"
"Not bad!" Chen Chu said casually. The daily turnover of a luxury store in later generations was almost in the millions.
Zhou Danping looked at Chen Chu and said, "What do you know? The store with the best business on the entire pedestrian street only sells only 20,000 to 30,000 yuan a day. Our store has already surpassed them!"
Seeing the excited Zhou Danping and Chen Guohua, Chen Chu could only laugh helplessly. Seeing Chen Guohua's enthusiasm rising, Chen Chu could not say anything.
At this time, Chen Meng's cry came from outside. After Chen Chu walked out, he saw Bai Molu and a girl standing outside.
"Brother, Sister Molu is here!" Chen Meng and Bai Molu also knew each other.
After tapping Chen Meng's little head, Chen Chu said, "I understand, go and do your work!"
The girl next to Bai Molu is Bai Molu's cousin Fang Yunlin. She lives in the next city and came here to join in the fun. Bai Molu didn't want to come, but Fang Yunlin pulled her over. She didn't expect to meet Chen Chu here.
"Do you know each other?" Fang Yunlin looked at Chen Chu and asked Bai Molu.
Baimolu nodded and said, "We are classmates!"
When Fang Yunlin heard this, she looked at Kaziya's store, then looked at Chen Chu, showing a somewhat unclear smile.
"You guys are here to buy clothes?!" Chen Chu said to Bai Molu.
"We...just came to take a look!" Baimolu hesitated and said, "This store is owned by your family?!"
Bai Molu also knew about the situation of the Chen family, and suddenly seeing this store made Bai Molu a little confused.
"That's right, we are joining the Kaziya brand!" Chen Chu said with a smile, "I'll have someone take you to look at the clothes to see if there's anything you like!"
Chen Chu called Li Jingsi over and asked her to take Bai Molu and the others to see it. Bai Molu didn't want to go, but Fang Yunlin pulled her in.
After a while, Bai Molu picked out a piece of casual clothing and walked out. The situation at her home was not bad, but it was still average. She picked a piece of clothing and thought it was enough. As for Fang Yunlin's home, the situation was better.
Her family bought several cars and used them for transportation.
"Why don't you pick a few more pieces?!" Chen Chu couldn't help but said when he saw Bai Molu only picked up one piece of clothing.
Baimolu laughed and smoothed back her long hair, "I have enough clothes to wear, one piece is enough!"
Chen Chu shook his head, brought out a glass of juice for Bai Molu, and brought out some desserts.
"The environment here is good!" Baimolu looked around and said. Compared to the noise of other clothing stores, Kaziya's place is much quieter.
In fact, the environment does affect people. When people enter Kaziya, seeing the decoration and atmosphere inside, they feel that this is the brand of Kobig. It seems that the people who buy it have improved their character, so much so that they unconsciously lower their voices when speaking.
, as for the smokers, not to mention.
Baimolu took a sip and then said to Chen Chu, "Are you going to this year's class reunion?"
Chen Chu thought for a moment, then shook his head and said, "Let's get together again if we have the opportunity in the future. I'm a bit busy this year, so I won't go there!"
In fact, none of the people who are close to Chen Chu are in the local area this year. They either happen to be on a business trip or have not come back. As for other people, Chen Chu doesn't have many topics to talk about at all.
"If you don't go, then I won't go either!" Bai Molu said. Qi Ruoyun is not here, Chen Chu is not going, and with the people leaving, I am afraid that only three or two kittens will be able to attend the class reunion, which would be boring.
Bai Molu felt a bit melancholy. In just half a year, people who had graduated from high school had basically dispersed. It was not easy to get together again.
While Chen Chu and Bai Mo Lu were talking, Fang Yunlin walked out with large and small bags, and Bai Mo Lu got up and walked over.
After the packaging was completed, Chen Chu handed the clothes directly to Bai Molu and Fang Yunlin without asking them to pay.
"You haven't paid yet!" Bai Molu said to Chen Chu.
Chen Chu laughed and said, "Just think of it as a New Year's gift. I just don't need to bother anymore to give it to you!"
Bai Molu still wanted to say something, but Chen Chu had already left. When she went out, Fang Yunlin looked directly at Bai Molu, "Molu, who is this classmate of yours?!"
Fang Yunlin and Bai Molu's clothes totaled several thousand yuan, but Chen Chu gave them to them directly, which made Fang Yunlin become curious about Chen Chu.
Bai Molu shook her head helplessly and said to Fang Yunlin, "Go home quickly. They must be waiting for us to eat at home. You have to go home in the afternoon!"
On New Year's Eve, almost all shops in Anyang began to close, and the same was true for Kaziya.
In fact, after a few days, Kaziya's turnover began to slow down. After all, Anyang is a small city and its spending power is not high. Even so, it is still pretty good. The daily turnover can basically be maintained at four
Wanduo is already quite good.
Chapter completed!