Maopu.com has launched advertisements before, just to be able to go public. Maopu.com has placed a number of advertisements on the web interface, which even affects the user experience.

Forum community websites, it is much more difficult to make profits like portal websites. Although Maopu.com's profitability has improved after launching advertising, users have been in a state of loss during this period.

This is also the reason why the shareholders of Maopu.com chose to sell it. Maopu was sold, and it was forced to do so. Now it was acquired by Hainet.com and can get a good price. But if it takes a while, it may not be possible!

Chen Chu's words attracted everyone's attention. In fact, the profitability of the forum community website has also been a problem that has always plagued the entire Internet industry.

The content of the portal website is made by the editor and it is directly embedded with advertisements. If you want to watch those news, you must watch those advertisements. If you don’t watch them, you can only close the news.

The forum is different from the community. This is a place that is decided by users. If you use web pages to display advertisements or pop up advertisements, it will be a blow to users!

Zou Yu, Xing Ming, Yang Bo and others all looked at Chen Chu. Chuke Technology has become a giant company in the Internet industry in just a few years. Its growth rate is amazing, and its businesses often make amazing moves. The most important thing is that Chuke Technology rarely imitates the models of other companies, but instead looks for a path that suits it.

At present, they don’t know that Chen Chu will point out what kind of network to the Internet community website!

"Forums and communities need to maintain their personality to attract users' attention, and they also need to ensure user experience. Pop-ups and web ad displays are not suitable for community websites and forums, and do not mean that other advertising models are not suitable for them!"

Chen Chu said slowly, "The search keyword ads that Google and Baidu are only using now are also suitable for forum community websites!"

"Maopou's main business is a hodgepodge industry, which can cooperate with film and television and entertainment companies to provide users with entertainment information, including celebrity information, and can also cooperate with fashion brands to provide users with more cooperation!"

Chen Chu's words made Zou Yu's eyes light up. When users search for celebrities, entertainment, gossip, film and television news, pushing those advertisements to users is much better than directly pushing advertisements to users!

In fact, what Chen Chu wanted Maopu to do was to turn public opinion. Maopu's group tended to be younger, and grassroots, which was the most concerned about various entertainment and chowder news, and various hot current affairs were all the key contents of Maopu.

"Douban.com can operate film reviews, music reviews, book reviews and other content, and can also cooperate with film and television and publishing companies to recommend films, TV, books, etc. that are of interest to users, including food, clothing, housing and transportation. Douban can provide users with helping these users recommend brands!" Chen Chu said to Yang Bo.

To put it bluntly, although the user groups of Maopu.com and Douban are different, they actually need to do the same thing. They are all diversion and recommend the brands and products they cooperate to users for profit!

After listening to it, Yang Bo and Zou Yu were both thinking. The advertising model is still in its original stage and has not penetrated into all aspects like in later generations. Naturally, there are various methods!

After that, Chen Chu looked at Xing Ming. Tianya has not yet been commercialized. Although there have been several advertisements online before, they were forced to go offline because of the impact of the user experience.

After thinking about it, Chen Chu said to Xing Ming, "Tianya also needs to be changed, at least it needs to be commercialized appropriately. You can also use search advertisements when you go online, but you push what users need to do to users!"

Xing Ming looked at Chen Chu. He didn't know what Chen Chu meant, "Dong Chen, what does this mean?!"

Chen Chu took a sip of water and said to Xing Ming and others, "Just like Maopu and Douban, when users search for entertainment news and books through forums, they can push content and advertisements. Similarly, when searching on Tianya, searching for scenic spots and hotels, Tianya can also push high-quality posts to the other party, including experience reviews, etc., and push them with appropriate attractions, hotels or other products together. Through the search function, the advertisements can be accurately delivered to the users in need!"

Hearing Chen Chu's words, Xing Ming and Tianya's people couldn't help but feel moved. This kind of advertising method is indeed much better than that kind of blunt advertising!

When users search for those posts, they can see other users’ experience reviews of these scenic spots and hotels, and the website also recommends hotels and other services to users.

There are indeed some things worth discussing in the process, such as whether those commentary posts are naval forces or intentional comments, but it is indeed a new path.

"In addition to the forum community websites, their advertising profits can also be used to authorize excellent content to other websites, and some offline brand promotion activities can be held, which can make profits for the forum community!" Chen Chu said to everyone.

Chen Chu's words made Maopu, Tianya, and Douban feel enlightened. At least he has a clear understanding of the future and knows how to do it in the future!

After looking at everyone, Chen Chu said, "Mobile Internet is the future trend, and forums and communities must also be prepared in advance, at least a mobile user terminal must be set up!"

Chen Chu didn't say much, but for several forum websites, it opened a new door so that forums and community websites can survive longer like portal websites.

Today's meeting lasted for a long time and many decisions were made. Although Chuke Technology's board of directors and Renren Technology did not make too many management changes to several major forum websites, it still required Maopu, Tianya, Douban and others to make some operational changes.

The most important thing is to operate several forum community websites and go public, which will definitely be a huge change!

After saying that, Wang Xing, who was abnormal today, stood up, looked at everyone, and said in a deep voice, "The last thing today is Maopu, Tianya, Douban's management personnel remain unchanged. Yang Bo, Zou Yu, and Xing Ming were promoted to deputy general managers of Hainet!"

Hainei.com is the parent company of three forum community websites, which basically allows the three people to upgrade their positions and is equivalent to entering the management of Renren Technology.

However, Wang Xing's next words surprised many people, "Hainet will be directly managed by Renren Technology, Du Donglin is appointed as the general manager of Hainet, and Zhang Yiming is appointed as the technical director. He is responsible for the technical optimization of Hainet and other websites such as Maopu and Tianya, and is also responsible for the development of search business!"

Hearing this, many people were surprised. Du Jianzhao was busy with business and could not have been able to deal with the matter of the domestic network all the time. The next one was undoubtedly Zhang Yiming, who had no attention just now!

But the most surprising thing was Wang Xing. He was not mentioned in this adjustment, which made Yang Bo, Xing Ming, Zou Yu and others a little surprised and wondered what Wang Xing was going to do!

Du Jianzhao coughed at this time and said to everyone, "Wang Xing's next position will have some changes, and the Chuke Technology Board will arrange it to temporarily leave the Hainet Network, and Zhang Yiming will be responsible for coordinating the affairs of the Hainet Network!"

Today's big news can be said to be one after another. I took a look at Zhang Yiming, who was sitting not far from Chen Chu, who was extremely low-key. No one expected that he would take over the Hainet. You should know that now, he has nearly 67 million users of four major forum websites, and nearly one million users browsing every year. The forum community where hundreds of thousands of posts appeared was actually taken over by Zhang Yiming, an unknown figure.

The most bizarre thing is that Wang Xing, who has promoted the acquisition of three major forum communities, seems to be leaving the domestic network. How can this not be surprising?!

After Hainei.com acquired Tianya.com, the domestic Internet industry became popular for a while, and the title of Asia's largest forum community website appeared directly on Hainei.com.

Today is the first meeting after Hainei.com acquired Maopu, Douban and Tianya, so there were naturally countless people watching. Among them, what attracted countless forum users to pay attention to is whether Maopu and Tianya will merge.

Before, the two major forum communities were almost in a big mess. The users of the two network cables were disliked by both parties and I don’t know how many times they have quarreled. The posts of debate have been emerging in recent days, and they don’t want to merge.

What those investment banks and securities institutions are concerned about is whether the Hainet will let these forum community websites be listed, or they will be listed in packages together. This is what they are concerned about.

At the end of the meeting, all kinds of gossips emerged one after another. Then, the four major forum community websites, Hainet, Douban, Maopu and Tianya, announced at the same time that they would not merge to maintain the original management personnel. For a time, almost all major forum users in China celebrated each other.

The subsequent news made a lot of venture capitalists, investment banks and securities institutions almost ecstatic, and it can almost be said to be the best news I received after the beginning of the year!

Hainei.com will operate Maopu and Tianya will go public in commercial form. As soon as the news came out, it instantly ignited the entire market!

Maopu, Tianya may not have outstanding profits, but this is nothing to investment banks and securities institutions. You should know that these two companies are under the title of "Chuke Group", which is enough!

Chuke Technology has never had a listed company, only Shanda, Jiucheng is barely considered a Chuke Department, but Chuke Technology is just a small shareholder among these two companies, and its shares are even less than 5%.

As for Tianya and Maopu, a subsidiary of Hainei.com, these two companies, Chuke Technology, are both major shareholders. Once listed, it means Chuke Technology, which will naturally be sought after by countless people!

However, the news came out, which made the entire Internet industry stunned. Chuke Technology Headquarters and Hainet Network issued an announcement at the same time, and Wang Xing will temporarily leave Hainet. 2k Reading Network
Chapter completed!