Seeing that Chen Chu brought it back early, Zhou Danping said to Chen Chu, but he didn't know how to rest for a while when he came back, but Zhou Danping still turned the breakfast into a porridge soup.

Chen Guohua ate the breakfast Chen Chu brought back, and he had a taste of it. He hadn't eaten these breakfasts for several years. Now it tastes good!

Having breakfast, Chen Guohua talked to Chen Chu about Chu's technology and Kaziya for a while, and took a bite of the small bun. Chen Guohua said to Chen Chu, "I'll go to Kaziya with me later!"

Chen Chu nodded. The old TV at home has now become a 42-inch color screen TV, and local morning news came from the TV.

After taking a sip of the meat porridge soup that Zhou Danping took, the aroma of the fine millet overflowed, and the lean meat inside was almost melted into the soup. After taking a sip, the whole body was warm and the taste was extremely delicious. And it tasted like Chen Chu had been drinking it for countless years.

Chen Chu drank meat porridge soup and listened to the report of the Anyang TV news host on TV, "The commercial center project that our city is preparing is progressing smoothly and the planning has been fully launched. This is one of the important projects in our city in recent years. It is expected to greatly boost our city's competitiveness and create more economic and employment opportunities for our city!"

Listening to the words coming from TV, Chen Chu couldn't help but remember the scene he saw this morning, turned his head to Chen Guohua and asked, "What's going on with this trading center?!"

When Chen Guohua heard Chen Chu's words, he put down the newspaper in his hand and looked at the TV. "This is a major project proposed by the municipal government this year, with a total investment of more than 300 million yuan. He will build a comprehensive trade center, integrating commercial and wholesale clothing, home appliances, small products, etc.!"

"After completion, it will replace the previous Anyang Supply and Marketing Cooperative and become a new modern shopping center. In addition, the municipal government means that it wants to use the commercial center to build Anyang into a small commodity, clothing wholesale center that radiates the surrounding areas, and drives the development of Anyang's clothing and other industries. There are also supporting facilities around this, including the construction of an Anyang hotel!"

After saying that, Chen Guohua also said to Chen Chu with a look of concern, "This project team has also contacted me many times. I want Kaziya to pay for those projects, and I also want Kaziya to take on part of those projects!"

There are no famous big companies in Anyang. In the past two years, the only dazzling one is Kaziya. This year, Kaziya paid more than 100 million yuan in taxes to Anyang. At this time, he naturally wanted Chen Guohua to pay the money.

However, Chen Guohua was doubtful. He had more places to travel, so he naturally had more knowledge. To be honest, Anyang's geographical location is not very superior. Clothing, textile, design, commerce and sales are not very strong. Chen Guohua was also afraid that money would be wasted.

Seeing Chen Chu finish drinking the meat porridge at a glance, Zhou Danping immediately added another bowl to Chen Chu. Chen Chu touched his belly, but Chen Chu knew that he would definitely not be able to leave if he didn't finish drinking this bowl!

"You can invest!" Chen Chu said to Chen Guohua. He knew what Chen Guohua was worried about. He was afraid that he would waste his money if he invested. If he didn't invest, Anyang would really be unable to get over the face!

Hearing Chen Chu's words, Chen Guohua looked at him. Chen Guohua now knew what Chen Chu looked at. Kaziya was the one who handed over to the Chen family to run.

"The geographical location in Anyang does not have much advantage, but in addition to production, the service trade business also needs to pay attention to the initiative!" Chen Chu said to Chen Guohua.

Seeing Chen Guohua's puzzled expression, Chen Chu said to him, "In addition to the production of clothing, the service trade industry chain also includes several other important factors, one is brand, the other is design and sales. The latter is ranked above production in the industrial chain. With Anyang's geographical location, production will definitely not be as good as coastal areas, and there is no doubt about this!"

"However, if you take the lead, create clothing brands, product designs, and layout sales channels, you may not be without opportunities. The location of foreign big brands has ignored the geographical location when they go international!"

Listening to Chen Chu's words, Chen Guohua felt a sudden sense of enlightenment. At this time, domestic clothing companies were still busy producing OEMs for foreign clothing factories and working on OEMs. As for the brand, not many people care about it at all. Not to mention other companies, Kaziya's brands are now under the banner of famous foreign brands, even if they are just like goods.

But this does not mean that domestic clothing brands have no chance to rise again, nor does it mean that domestic clothing design industry has no chance to rise. If you master the upstream brand, design, and then master the downstream sales channels, then that part of production will be a turtle in the jar?

Thinking of this, Chen Guohua couldn't help but look excited on his face. He put the things in his hand aside and said to Chen Chu, "What do you mean is that Anyang is building a brand here and designing this part?"

"It's not easy to do this. For example, foreign clothing brands and design gathering places have been developed over the years and require uninterrupted investment. However, if it is done, the benefits will be huge!" Chen Chu said to Chen Guohua, letting him know that this industry is not easy to do, but there is hope!

"I understand. I will propose it to the Anyang Municipal Government!" Chen Guohua thought for a moment and said. Now that he is here, he still has a strong say.

Chen Chu nodded and explained to Chen Guohua, "You can win over other clothing brand companies and place the design center in Anyang, and you can also cultivate some clothing brands to promote Anyang. In addition, you also need to cooperate with domestic and foreign clothing design colleges to make Anyang a domestic service trade brand and design center!"

Looking at Chen Guohua who was so engrossed in conversation with Chen Chu, Zhou Danping put down her chopsticks in dissatisfaction, "I finally had breakfast, I couldn't finish my meal, and the soup would be cold if I didn't eat it!"

Facing Zhou Danping, who was so powerful, Chen Guohua couldn't afford to offend him. He picked up the chopsticks in embarrassment and started eating them again. However, Chen Chu's words inspired Chen Guohua. He was going to talk about this matter with the municipal and the head of the project team of the trade center!

"This is the time. That girl Chen Meng hasn't gotten up yet. I'll call her!" Seeing that after a while of preparation, Chen Meng didn't come out, Zhou Danping couldn't sit still and ran to Chen Meng's room.

When Zhou Danping left, Chen Guohua whispered to Chen Chu, "You have to help Kaziya check this matter!"

Chen Chu nodded with a smile and said to Chen Guohua, "I will ask Chuke Technology to set up a foundation and cooperate with Kaziya to promote this matter!"

Chen Meng, who was sleepy and fluffy, looked confused when Zhou Danping pulled her from the bed. She didn't know why she provoked Mrs. Zhou.

After breakfast, Chen Meng washed up and changed her clothes and went out. These days were approaching the Chinese New Year, and it was the time for the class reunion, and Chen Meng was also invited by the class reunion.

After Chen Chu and Chen Guohua arrived outside, they saw that the streets were a little more lively than before. People from other places obviously had already rushed back.

When it was close to the pedestrian street, it became even more lively. The vendors on both sides of the road were also placed in a row, including various foods, toys, small products and New Year's goods.

The only few days are the last time. For vendors and those who do business, these few days are the most profitable days. Although the stalls are busy from morning to night every day, the money is several times the past.

After arriving on the pedestrian street, Chen Chu saw many stores with discount labels, and various price reduction promotions were even more common.

However, in front of a store, it was like in the past, without any discounts or price cuts, but the business was much better than the surrounding stores, and there were almost endless people entering and leaving, and vehicles parked at the door of the store were one after another!

Looking at the Kaziya flagship store in front of me, Chen Chu saw that it was still the same as last year, and the store decoration was more than the surrounding ones.

After entering the store, Chen Chu saw that there were many people looking at the clothes. Compared to last year, Kaziya's store has made some minor changes, changed some decorations, added several fitting rooms, and expanded the previous lounge several times, and added more facilities.

Chen Chu saw that many men who accompanied him in the lounge were resting in the lounge, with special waiters entertaining, providing various drinks, magazines, etc., and there were many women choosing clothes in the clothing area.

Kaziya, which is positioned as a mid-to-high-end clothing brand, has now completely become famous. In Anyang, where the salary and consumption level are not too high, Kaziya's pricing is one level higher than other clothing brands, but it is not far from the local consumption level.

In addition, Kaziya spared no effort to shape the brand image. Just like the "men's wardrobe" created by HaiLan Home, Kaziya is also shaping. Kaziya is an irreplaceable concept for women.

In the eyes of some people, Kaziya basically represents quality and life. The products launched by Kaziya will not reduce prices no matter which store or in any year, and will also let buyers know the value of the products they purchased.

In addition, Kaziya's exclusive gifts, such as Kaziya's hats, brooches, bracelets, bags and other gifts, are only given to Kaziya's brand users, and have almost become the representative of Bige. Even those gifts are more popular than Kaziya's clothing, because except for Kaziya's official gifts to buy clothes, there is no other channel to get them.

Chen Chu glanced at it a few times and then arrived at an office inside. After entering, Chen Chu couldn't help but be surprised and found that the original small office area had expanded more than several times.

Seeing Chen Chu's eyes in surprise, Chen Guohua said to Chen Chu, "We bought several stores adjacent to Kaziya. This store was changed to Kaziya's office area and employee lounge!"
Chapter completed!