Chapter 221 Familiar with the road
Winning cooperation rights for multiple events in succession made Oriental.com even more famous. As for Sina's influence on websites such as the Bundesliga, it all disappeared, especially when Oriental.com also began to cooperate with other international award ceremonies.
, several major websites began to lose their focus at this time.
It’s not that several major portal websites are unwilling to compete with Oriental.com, but that they are really powerless. In fact, this competition has become a purely financial battle. These websites all need performance reports and need to be accountable to shareholders.
, it is no longer the time to be wanton. If Oriental.com were to go public at this time, they would not dare to burn money at will.
Oriental Network continued to work non-stop, teaming up with Renren Music, Yanjing Local TV Station and the University Promotion Alliance to jointly start the "Campus Singer" competition to discover potential singers. In addition to receiving a reward, the winning champion
In addition, you can also be signed by Renren Music,
Through a multi-pronged approach, Dongfang.com's influence began to expand. Only a text message vote launched by "Campus Singer" was considered a bad trick in later generations. In this era, it is still a very novel promotion plan. This alone
The event, which was organized by Oriental Network and several TV stations, generated more than 10 million in revenue.
When Dongfang.com's monthly revenue business came out, the outside world knew that this competition had been won by Dongfang.com. After Dongfang.com took the initiative in the market, Dongfang.com's single-month revenue exceeded 26.7 million US dollars, which was far away.
Leading several other major portals.
The monthly revenue of several major portal websites, including Sina, has grown rapidly, but compared with Dongfang.com, it is still far behind. Dongfang.com's monthly revenue has even reached a level that can only be matched by the sum of the following websites.
Oriental.com relies on online advertising revenue and SP value-added, and its performance has begun to develop at a blowout rate. It has an unstoppable momentum.
Some people also question that Dongfang.com's rapid growth was all achieved by burning money. If there is no subsequent funds, the company will collapse and become unsustainable.
However, before such doubts and remarks began to spread, another piece of news came out from Dongfang.com that surprised everyone. Dongfang.com began its first financing. In addition to the original shareholders, including Chen Chu, Qin Changqing’s
In addition to the foundation, KPCB Venture Capital and WSGR Law Firm, the main investor this time is an investment group led by Goldman Sachs, including Goldman Sachs and Morgan Stanley, which jointly invested US$400 million in Oriental Network!
Among them, the original shareholders of Oriental Net, including Chen Chu and Qin Changqing's foundation, all gave up corresponding shares to new investors, allowing Goldman Sachs and Morgan Stanley to each obtain 5% of the shares.
After this financing, it basically became KPCB Venture Capital, WSGR Law Firm, Goldman Sachs, and Morgan Stanley each holding 5% of the shares of Oriental Net. Cao Guowei’s personal shareholding shrank by part, and he also transferred part of the shares.
After receiving part of the cash, the shareholding became 3%, Qin Changqing's shareholding became 31%, and the largest shareholder Chuko Technology became 46%.
In the future, the above investment institutions that hold shareholders of Dongfang.com will basically be the foreign institutions that operate Oriental.com's listing. There are Goldman Sachs and Morgan Stanley. Dongfang.com cannot say that it is guaranteed to be listed, but the probability is definitely exceeded.
90%!
These shares are not fixed. In the future, when the listing is approaching, Chuko Technology will transfer part of it to the shareholders at a certain stock price. Even some senior executives of Chuko Technology and Oriental Network will have the opportunity to obtain it.
For some shares, the final shareholding ratio may drop to between 30% and 35%.
However, despite this, this financing can be regarded as the largest financing in the domestic Internet industry in recent years. The valuation of the entire Dongfang.com has been speculated to the level of 4 billion US dollars!
Before it went public, Oriental.com's valuation surpassed that of TOM.com and China.com, and even Sohu, one of the four lowest-valued portals, was a little embarrassed. Its current valuation was even lower than that of Sohu.com.
Unlisted Oriental Net!
The news about Oriental.com having no money was naturally dismissed without any attack, and it did not even create a single wave. Voices about Oriental.com being the first among the four major portals began to appear more and more.
When the news of Dongfang.com's financing came out, it was basically difficult to shake the position of Dongfang.com, unless the shareholders of several other portal websites could donate a lot of money to support it. However, based on the character of those website investors, no matter how you look at it,
He doesn't look like the kind of person who is desperate.
And even if you have a burnt-out character, if you want to compete with investors like Goldman Sachs, you may not have much chance of winning. In this case, you can imagine how to choose!
"This is a competition between the grassroots and the wealthy," a technology media reported when commenting on the competition between several major portals and Oriental.com. "Sina, Sohu, NetEase and other major portals have received a lot of support, but they have not been able to compete with others along the way.
It has not been easy to get through, but Oriental Network is a different scene. There are too many supporters behind it, and this competition has been over from the beginning!"
As reported by this technology media, compared with several other major portals, Oriental.com can be said to be from a wealthy family. It is from the Chuko family, which gives it a natural advantage. The person at the helm is from Wall Street and has been immersed in Internet media for ten years.
Cao Guowei has been with Cao Guowei for several years. Compared with the managers at Sina and Sohu when they were founded, they are much more experienced.
The investors of Oriental.com are also well-known. Unlike those websites that had to talk a lot in order to raise funds, Oriental.com poached almost as many people as they wanted, and they hired experienced people from other major portals.
The channel director asked for money from several major investors, and they all poured hundreds of millions of dollars into it.
In this case, Dongfang.com can be said to have the right time, place and people. Of course, this is what Dongfang.com said when it now took the initiative and suppressed several major portals.
If the situation were different now, and Oriental.com was overwhelmed by several other major portals, then when commenting on it, they would probably say that Oriental.com wasted a huge amount of resources, but still had no effect.
Now these media are just inferring from the conclusion, which can be said to be the benefit of hindsight. When Dongfang.com was first launched, the attitude of various media was not like this.
"Really want to invest in this advertising agency?!" Cao Guowei was in a good mood and asked Chen Chu. Oriental.com has become the largest portal website in the country, allowing Cao Guowei to win the title of the number one professional manager in the country. Of course, this title is already
It's a bad street. Wu Xingdao and Du Jianzhao also had this title a few months ago.
But regardless of whether it is bad or not, this is the best title for a person at the helm. Cao Guowei did not expect that several major portals would fail so easily. They recognized the status of Oriental.com cleanly, which made Cao Guowei feel proud.
Unreal feeling.
Of course, we cannot say that Sina, Sohu and other websites have lost. We can only say that they have lost part of their market and are unwilling to compete with Oriental.com anymore, thus acquiescing to the current situation.
Chen Chu came here today because an advertising agency company came to Dongfang.com and proposed to become Dongfang.com's advertising agency. Dongfang.com did not immediately agree to such a request. After all, Dongfang.com
It also has its own advertising and investment department.
When Chen Chu heard about this company, he rushed to Oriental.com. He was so familiar with the company that made this request. Anyone who has ever taken an elevator in the future will have seen this advertising company.
Chen Chu looked at the other party's information and took a few glances before confirming that the other party was Focus Media, an advertising agency that sells various outdoor advertisements!
Focus Media does not only advertise in elevators. In fact, Focus Media has its origins in Internet advertising, but later it became more famous for outdoor advertising. Including wireless advertising, Internet advertising is Focus Media's main business.
Cao Guowei saw Chen Chu looking at this new small advertising company that had just been established a few months ago, "Director Chen, do you know this company?!"
Chen Chu laughed. In his previous life, when Cao Guowei was at Sina, he wanted to get this advertising company, but something went wrong. Unexpectedly, this time, the other party actually sent it to Oriental Network.
Shaking his head, Chen Chu said, "Dongfang.com will have a lot of advertising business in the future. It will be more convenient with the help of this advertising company!"
Cao Guowei nodded, Focus Media is just a new advertising agency. It has only been established for a few months. Although it is developing well, it is nothing compared to Oriental Network!
After closing the documents, Chen Chu said to Cao Guowei, "There will be a banquet at the Summer Resort tonight. Don't forget to attend!"
Seeing Cao Guowei want to refuse, Chen Chu patted him on the shoulder, "This is prepared for you. Several investors will come over. You have worked hard for so long and you can take a rest today!"
Hearing this, Cao Guoweizhong could only smile bitterly and nodded in agreement. He also knew that he had to maintain a good relationship with the major shareholders of Oriental.com, otherwise he might make the same mistake as Sina.com again.
Oriental Net invested 10 million US dollars in Focus Media, acquiring 40% of the other party's shares and becoming its second largest shareholder. When the news came out, no one paid much attention. After all, the latter was just a small advertising company.
.
Tonight, the suburban villa was extremely lively and bustling under the stars. The successful financing of Oriental Network and the visible path to listing made several major investors excited. Cao Shengli and the others naturally made the scene very grand.
.
A white sports car slowly stopped in front of the villa. When several men and women came down, one person frowned slightly when she saw the brightly lit scene. The scene here made her slightly uncomfortable.
Chapter completed!