Chapter 315 Sound
Under the calm situation, there are undercurrents surging. Several major portal websites are in full swing, constantly mobilizing funds and beginning to prepare to compete in new fields.
Previously, Sina, Sohu, NetEase and other major portals tried to block Oriental Net from the portals and prevent Oriental Net from entering this field. So far, they have completely failed.
Dongfang.com is now booming and aggressive, especially after Dongfang.com announced that it will start advertising on the entire network and launch S business, the relationship between the major portals has become even more subtle.
After announcing the launch of advertising, Cao Guowei immediately led the advertising department of Oriental.com and began to contact several major online advertising companies. Oriental.com implemented web advertising using the same method as Google, that is, after opening a web page, the advertisement will appear
On the right side of the page.
Charging fees based on ad clicks, this advertising charging method is definitely much better than the simple and crude direct placement, but the revenue is definitely slightly lower, but Oriental.com still uses this relatively "seeing" method.
"See" advertising delivery method.
Cooperation with the NBA and the Eredivisie has allowed the sports community on Oriental.com to develop very rapidly, attracting a large number of sports fans to join Oriental.com, and has a faint tendency to become the number one sports community in the country, with a very high number of active users.
As soon as Oriental.com started advertising, it reached cooperation agreements with several major domestic sports brands, including Li Ning, Hongxing Erke, domestic Jordan brand and other jerseys and sneakers.
The advertising started, and within three days, a 20 million advertising contract was reached with these sports brands. Cao Guowei's methods made the entire portal red-eyed.
The rumors about Cao Guowei leaving Sina are becoming more and more intense, such as being suppressed or ignored, and various gossips are spreading rapidly.
This put a lot of pressure on Sina. People who left Sina saw the situation in chaos. The more successful Dongfang.com became, the more obvious it became that they had no vision in the first place.
The entire board of directors was also very aggrieved. They recognized Cao Guowei's ability, otherwise they would not have been included in the inspection list of eo scapegoats on the Sina board of directors. However, Dongfang.com suddenly poached Cao Guowei, which completely disrupted the situation.
Sina's deployment.
Now the pressure is on Sina's side, and it has no choice but to make the temporary EO who was originally appointed as a temporary employee to be a regular employee. However, for Lin Xinhe, this is more helpless.
It is true that no one uses Sina. As the co-founder of Sina, he spends more time as an investor. He is the founder of D Venture Capital in Silicon Valley. Before Sina, he had already invested in Dangdang, VanceInfo and Oriental Standard.
Wait for a bunch of companies.
However, Sina is the most successful among them. Even D's main income comes from its investment in Sina. Cao Guowei got the COO position after taking over from Lin Xinhe.
After changing several EOs in succession, the board of directors could only ask Lin Xinhe, the veteran, to step in and hold down the position. He would temporarily take charge of EO to stabilize Sina's situation. After the situation stabilized, Sina would choose a new EO.
But who would have known that Cao Guowei's sudden departure and Dongfang.com's sudden entry into the portal market made Sina even more afraid to act rashly. As for the replacement of EO, Sina didn't even dare to mention it and could only let Lin
Xinhe persisted.
Lin Xinhe's strength lies in management and investment. The previous merger of Sitong Lifang and Huayuan.com was one of Lin Xinhe's representative works. Cao Guowei's style was influenced by him to a certain extent.
This time Lin Xinhe serves as the person in charge of Sina. He should be one of the highest-ranking figures in recent years. As a co-founder of Sina and a member of the board of directors, Lin Xinhe naturally has little resistance on Sina's side.
Since taking over Sina, Lin Xinhe's ability has also been seen by everyone. He has reversed the shadow of two consecutive losses to Chuco Technology and vigorously developed Sina's business. Sina's revenue has further expanded, and its stock price on Nasdaq once exceeded
Forty dollars is the best-performing stock among Chinese concept stocks in recent years. The salaries and bonuses of all Sina employees have been increased to varying degrees, which has made Sina's morale begin to rise.
"Acquire Pengcheng Wangxing Technology as soon as possible. Sina needs the users of Wangxing Technology. After acquiring Wangxing Technology, Sina will be the largest value-added service provider by users in the value-added field except Renren Music, which mainly produces ring tones."
!" Lin Xinhe said to a group of senior executives in the Sina conference room.
Lin Xinhe's prestige is very high. He has a much better attitude towards his Sina people than when he faces Wang Yan and other former EOs. After all, if Wang Yan and other EOs want to expel them, they still need to apply to the board of directors. Lin Xinhe can't
Yes, he represents the board of directors. Even on Wall Street, Lin Xinhe, who is from the same industry, has to give some face.
"Director Lin, we have sent personnel to acquire Wangxing, but the price the other party is asking is a bit high!" a person from the marketing department said to Lin Xinhe.
Sina's estimated capital for the acquisition is 10 million US dollars. This price is already high enough. This is also the reason why S's value-added business is rising. Otherwise, NetXing, with a maximum of several million US dollars, may not be able to get such a high price.
But Netxing Technology’s price is higher.
After hearing this, Lin Xinhe looked at the people below and said, after thinking about it, "Add some more funds and finalize this acquisition as soon as possible!"
The emergence of Eastern Net always makes Lin Xinhe feel a sense of crisis. If Eastern Net surpasses Sina Net, their life will not be easy.
During the meeting, the door of the conference room was suddenly pushed open. When the person in charge of the marketing department saw the person walking over, he had an unpleasant feeling in his heart. The person who came in was his subordinate.
The visitor walked up to the person in charge of the marketing department, leaned into his ear and said a few anxious words. Lin Xinhe saw this, his face darkened, and he patted the table, "We are all our own people here, what else?"
If you can’t say it, say it directly!”
The head of the marketing department looked a little ugly and did not dare to disobey Lin Xinhe. He could only say, "There is news from Pengcheng that Netxing Technology has been acquired by someone else!"
"Who is it?" Lin Xinhe's face was as dark as water, and no one in the entire conference room dared to speak.
The person in charge of the marketing department, his heart pounding and his mouth full of bitterness, said, "It's Dongfang.com. Cao Guowei personally led the people to acquire Netxing Technology!"
"Ahem!" Lin Xinhe coughed suddenly. Everyone in the conference room was shocked when they saw Lin Xinhe's appearance. If something happened to Lin Xinhe, then the situation that Sina had finally stabilized would be very difficult.
It's such a mess.
"I'm fine!" Lin Xinhe's face looked a little ugly. He had been feeling a little unwell these past few days. He suddenly took on a lot of work at Sina and was a little overworked.
Seeing everyone in the conference room, Lin Xinhe raised his voice and said, "It's just that we lost a NetXing. As for all the fuss, we are now the leaders, not the laggards!"
"Continue to follow the plan we made before, increase promotion efforts, and make arrangements for those going to Europe as soon as possible. We must win one of the five major European leagues!" Lin Xinhe said in a deep voice, he finally understood.
Dongfang.com refuses to stop, and Sina.com needs to make preparations.
Only Lin Xinhe himself understands what will happen to Sina if NetXing is lost. He feels that S value-added business, one of Sina's two major income pillars, may not be able to live in peace either.
Sina wanted to keep quiet, but the media would not give Sina this chance. The media with a keen sense of smell took the lead in reporting the news that Oriental Net was snatching food from the tiger's mouth and acquiring Wangxing Technology!
"Cao Guowei leads Dongfang.com to another victory. For S value-added service providers, Sina and Dongfang.com are competing again. Dongfang.com takes the lead again. How long can Sina hold on to the top spot in portals?!"
"Dongfang.com and Sina are in trouble again. Cao Guowei faces his old club. What do both parties want to do?"
Journalists who are afraid that the world will not be in chaos will continue to make waves even if there is no wind. When news comes out, they are naturally afraid that it will be a trivial matter. Cao Guowei intercepted Hu Netxing Technology. The media exaggerated that Cao Guowei was seeking revenge and asking Sina for help.
Get justice.
There is quite a feeling that I, Hu Hansan, came back. Even some reporters began to imagine the grudges and grievances that Cao Guowei had with Sina for so many years. He had been wronged there before, and today he joined Oriental Net to avenge his previous shame.
Cao Guowei's face turned green after reading those reports. There was so much drama, it was comparable to a palace fight. Even what he said before in front of the media had various annotations. As a last resort, Cao Guowei could only announce to the outside world that the acquisition of NetX was just a matter of Dongfang.
It was a normal business practice on the Internet, and the relationship with Sina was resolved peacefully and there was no personal grudge.
Lin Xinhe also responded immediately. For a while, there was a rather friendly feeling between Dongfang.com and Sina.com, and there were even rumors that the two sides would share information with each other.
However, in private, the fight between the two sides was even more fierce. They simply refused to give in to each other. On the day when the statement was issued, Oriental.com officially launched S value-added services with the help of Netxing Technology, which it acquired for US$13 million!
Dongfang.com's value-added services mainly include providing sports information, videos, entertainment magazines, news, and subscription functions for various channels. Once launched, Dongfang.com gained nearly five million paying users, including users of Netnetxing Technology.
, relying on this function, Dongfang.com can receive value-added service fees of no less than six million US dollars every month.
In the entire information value-added business, the portal website, that is, Sina can still compare with Oriental.com, but how long it can last is unclear. Oriental.com is surpassing Sina step by step. This is everyone's feeling.
"Manager Ding, long time no see, no, I should change my name to Director Ding now!" Chen Chu said to Ding Wenjun at a fishing ground in Yanjing.
The person in front of me is none other than Ding Wenjun, the head of Yanjing Mobile Operator. Compared to before, Ding Wenjun has become a bit fatter.
Ding Wenjun got up from the chair, and the chairs under his butt made bursts of protest, "Brother Chen, what you said is unacceptable. Others are yelling nonsense, and your brother is here to make fun of me!"
Chapter completed!