Chapter two hundred and fifty second crooked way
;
Fu Ziguo remembered that Chen Chu had just asked him about Renren Music's current situation abroad. Fu Ziguo had been busy abroad before.
"Currently, Renren Music has been launched in more than fifteen regions abroad, with versions in six languages, including Southeast Asia such as South Korea, Japan, and Singapore, as well as areas with developed communication industries such as Western Europe and North America. Renren Music has already
All online!" Fu Ziguo said.
Although the outside world and many media are lamenting about Renren Music, after its launch abroad, its performance is far less impressive than in China. It attracted the attention of tens of millions of users as soon as it was launched, and its revenue has skyrocketed.
But that is the outside world, and predictions for Renren Music are very high. Even traditional record companies are very concerned about the performance of Renren Music. To put it bluntly, Renren Music has now become the leader in the online digital music market.
Direction indicator!
In the eyes of the outside world, Renren Music has not performed so well in many foreign regions this time. However, compared with other music companies, such as Apple's i-ES music store, it has been following Renren Music closely. But in fact, i-es Music currently has
The users of the store pale into insignificance compared to Renren Music.
At present, the number of users relying on Apple and the iOS music store is only more than 20 million and less than 30 million. However, this time Renren Music is launched overseas, relying on the cooperation of Facebook and the promotion of sg game platform, overseas users can easily
It has exceeded 40 million, and with the addition of domestic users, it can be said that it has become the world's first digital music platform with nearly 100 million users.
Renren Music was launched earlier than iOS. Different from Apple’s current positioning of iTunes music store, Apple simply uses this software as a music import tool for iPod players, that is, converting d’s tools into
Digital music in mp3 format.
It is just a tool, and it is far from expected that it can make as much money as it did in later generations. Therefore, within Apple, it is far from being as important as later generations, and now there are many music platforms that follow the trend.
China, which has been led astray by Renren Music, is developing digital music platforms in full swing. Now in the world, Renren Music is the first company to propose selling music on digital music platforms. When it comes to digital music platforms, including i
No one, including Hip es, dared to raise such a slogan for fear of being targeted by the record company.
Different purposes lead to different decisions. Renren Music is now investing huge amounts of money to establish a new music model led by Renren Music. Whether it is financial investment or technology, it is now the best in the world.
Music platform.
Technology is closely related to first-come-first-serve. However, another reason is still related to a factor, that is, capital investment. The latecomers take over. In technology research and development, if latecomers want to catch up with the former, they need to spend money.
A higher price than the former.
Renren Music’s current investment is much higher than that of the entire digital music platform industry, and it also has the largest accumulation of technology. After Renren Music went online, Chen Chu has not received a penny of return money, except for a certain proportion.
, less than 15% of Renren Music’s profits are used by Renren Technology, and the remaining funds are used by Renren Music itself.
This is also the reason why Renren Music is developing rapidly. The iTunes music store is converting d to mp3 digital music. There are many online music platforms that can do this. However, now only Renren can achieve lossless sound quality with technology.
There are very few companies such as Ren Music. After all, this thing is really burning money.
Renren Music is also developed together with the current headphone partners. It specially invites technical personnel from abroad with large sums of money to collaborate on the development. Compared with just listening to a stereo with ordinary MP3 players, when paired with professional headphones, you can listen to a song with lossless sound quality.
The details of the song, sound field, analysis, musical instruments, changes in tone and momentum, etc.
After listening to Fu Ziguo's words, Chen Chu glanced at Du Jianzhao and saw that Du Jianzhao was also a little worried at this time.
Only when you actually go to foreign markets will you find that they are really completely different from those at home, and many of the domestic habits and experiences begin to fail.
The most important thing is that the record companies that Renren Music has come to cooperate with have begun to learn. The ring tones business has developed rapidly, and all foreign record companies have become aware of the huge profits of the ring tones business, coupled with the piracy of digital music platforms.
Worrying, this makes it difficult for Renren Music to acquire copyrights abroad.
Fu Ziguo is so talkative. Those small and medium-sized record companies are not willing to sell record copyrights. They only agree to lease. It is just like renting a house. It depends on whether your business is good. If it is good, the rent may be increased.
The same is true for these record companies. They all want to see if Renren Music can develop, and they are planning to increase the rental amount. For major record companies, Fu Ziguo has not yet gone to North America and Europe, but only records with Boardman.
I briefly contacted the Asian business departments of EMI and Sony, the three top record companies, and everyone was still hesitant.
They just provide Fu Ziguo with good food and drink, but they will never enter into formal negotiations. They are obviously still waiting to see how Renren Music performs overseas.
"Currently, our overseas music copyright library is in the best form in Southeast Asia. North America and Europe have received less than 40,000 music copyrights. Among them, several records from South Korea and Japan are most interested in cooperation and are currently in contact.
, If nothing else happens, the other party is likely to sign an agreement with us!" Fu Ziguo explained the entire format of Renren Music.
Generally speaking, Renren Music's performance is good, but it is also unsatisfactory. The lack of music copyright library makes Renren Music miserable and can only be used as a tool to convert d to mp3 format.
If Renren Music has better technology and can convert d to mp3, the sound quality will be improved a little, and the rest will probably be like brothers. In this way, Apple's iPhones will obviously have a fight with Renren Music.
Chen Chu didn't have too many quirks. After all, he had been mentally prepared for it. He just didn't want to hit Fu Ziguo and other people in Renren's music department.
If the record companies were so easy to talk to, there would be no need to force Kalanick, the founder of Uber, to have no choice but to recover. Apple’s Mr. Joe also spent a lot of effort to force those record companies to agree to cooperate, and
Signing extremely harsh conditions, it was not until the later generations of iAss became famous that Mr. Qiao kicked those record companies away and abolished those conditions.
Now what Renren Music has experienced is nothing. Chen Chu looked at Fu Ziguo and asked in a deep voice, "What is the attitude of those foreign communication operators?"
If Renren Music wants to make a profit, for at least three years, it must not rely on the sales of online music to make profits. It can only rely on crooked ways such as ring tones or peripheral industries to make profits, and then put Renren Music on the market for financing as soon as possible, and then plan
future situations.
Speaking of this, Fu Ziguo felt much better. "Communication operators have expressed interest in cooperation. We are currently the best SP value-added developer in the world!" I want to talk about "Rebirth Against the Current" with more like-minded people.
Chapter completed!