Chapter 1889: Standing on the top of the mountain
Now the smartphone market needs to continue to expand. Onyx mobile phones are positioned as the high-end brand market, mid-range and ordinary smartphone markets. Either Onyx Technology launches a new brand or can only support a new brand.
As for the fact that he had to go to fight with those counterfeit machines, it was the most unfavorable for Onyx Technology. Not only did he reduce Bigeon for nothing, he could not make a few money.
The profits of mid-range and ordinary smartphones are far from those of high-end mobile phones. Onyx and Apple, which now occupy the high-end mobile phone market, can join forces to get nearly 90% of the profits of the entire mobile phone industry. The rest of the mobile phone brands can only eat some leftovers at most.
In this case, it is best to support several smartphone companies and charge for Onyx Technology, and you can also attack your opponents. As for Xiaomi, from parts to patents to sales channels, all of them are in the hands of Onyx Technology, and basically work for Onyx Technology, so naturally we must strongly support Rebs.
Not only Xiaomi, Onyx Technology will also support several more companies, Meizu, Blue Green Mobile Phone Factory and other mobile phone brands. Onyx will all support them so that these mobile phone brands will become workers of Onyx Technology. Work for Onyx Technology in peace and strive to make Onyx Technology buy more industries in the coming year!
The release of Onyx-2 smartphones has triggered the entire mobile phone market, selling 5 million machines in a single day and 3.8 billion US dollars in a row. The ones that make money in a day are almost as busy as other mobile phone brands for several years, and it may not be as much as Onyx Technology makes!
This made major domestic and foreign mobile phone brands that were already ready to move no longer reserved and went straight to the scene. More than dozens of domestic mobile phone brands have announced their own smartphone brands. The fastest moves are Xiaomi and Nokia. Both of them have already prepared and are waiting for this moment.
Rebs and Xiaomi held a product launch conference for "born for fever". Xiaomi, which had been building momentum on the Internet platform for a long time, held a huge press conference. Rebs, who was from the Internet, brought the concept of making mobile phones to everyone for the first time.
Of course, the old mobile phone industry looks down on Xiaomi and thinks that Xiaomi is just a criticism of a "smart phone". If all Internet-based people can make mobile phones, why do they need these professionals?
After all, there is no second freak in the technology industry. Onyx Technology's parent company is also an Internet technology company that transforms. But for Onyx Technology, Chuko tightened his belt and spent billions of dollars to make Onyx Technology survive. In contrast, Xiaomi has taken some tricks, and is more about hyping concepts, and has launched an optimized operating system UI based on Android to fool people...
People who are professional in the mobile phone industry seem to be based on their preference for Xiaomi. After all, no matter how you look at it, Xiaomi doesn’t look like a serious brand. The hype before was, except for the Android system in leather, the design team borrowed from Onyx Technology, and the parts were purchased from Onyx industry chain. The production was assembled by Tiancheng Electronics, which was manufactured for Onyx Technology. No matter how you look at it, it’s not very serious.
Rebs, Xiaomi, and Nokia also held product launch conferences only a few days apart, and both sides adopted completely different promotional and promotion strategies.
Xiaomi promoted its first mobile phone M1, under the banner of "born for fever", and promoted it in the electronic product industry and college students. In addition, it invited a public relations team to promote it in major electronic product forums and university forums, and at product launch conferences, the word "cost-performance ratio" has become the first impression of countless people about Xiaomi.
Nokia has another way of playing, and it continues the promotional and promotional model of traditional mobile phones. It has a lot of advertising and invites celebrities to endorse. The wealthy Nokia has invited many celebrities to promote them in major cities around the world. It also uses star concerts, buys Nokia 5800XM mobile phones to give away celebrity signature CDs, free trials, and even learns Onyx technology, uses fashionable online live broadcasts to sell goods, etc., and is desperately promoting Nokia's new intelligence.
Although Chen Chu didn't pay much attention to Nokia and Xiaomi, as well as the next smartphone brand HTC, etc., he also watched the movements of all parties.
The outside world's attention is basically on Nokia. Whether in the mobile phone industry or major investment institutions, they have high hopes for Nokia, and there are many people who believe that Nokia can continue to create a new dynasty. After all, this is Nokia, so all parties are very excited about the first-day sales of Nokia 5800XM.
The Xiaomi M1 smartphone, which has been on sale for several days in the Nokia 5800XM, seems to be only a niche brand and does not pay much attention to it.
Although not many people are following, this does not mean that Xiaomi M1 has poor sales. On the day of its launch, it sold 200,000 machines online. Also, it also sold 100,000 machines through offline sales channels, and 300,000 machines throughout the day!
This made the major domestic media that had previously ignored Xiaomi look back again. This result was unexpectedly good.
Even Xiaomi M1 is starting to show signs of out-of-stock, which is beyond the expectations of the outside world and has also shocked the entire mobile phone industry. Onyx smartphones, as well as foreign smartphone brands such as Apple, LG, and Samsung, it is fine to sell well in China, but Xiaomi is not sure where it pops up, and it can even be sold out of stock?
Then more industry insiders and media began to analyze Xiaomi. In addition to Xiaomi's promotional strategy and attracting a large number of fans, the most important thing is the price.
The price of 1499 Soft Girl Coin can bring a smartphone home. Originally, Xiaomi was preparing to price 1999 Soft Girl Coin due to cost issues. As a result, Onyx Technology was afraid that Xiaomi M1 would not be sold, so it forced the Global Electronics Industry Alliance to reduce the patent fees of Xiaomi M1.
In addition, the freight costs of Xiaomi mobile phones by Cainiao Logistics platform are basically cost-price, and sales channel costs are basically exempted, which makes Xiaomi M1 break through the price of other smartphones and get the floor price!
Compared with Onyx mobile phones, the price of soft girls with more than 5,000 entry-level 2G mobile phones in China, the price of more than 3,000 smartphone brands such as LG and Samsung, and the pricing of Xiaomi M1 is simply the conscience of the industry.
What kind of bicycle is needed for this price? Compared with other smartphones worth more than 3,000, the experience of Xiaomi M1 is quite good. Compared with Onyx phones, there are differences in stability and speed, etc., but what kind of bicycle is needed for this price?!
Almost overnight, Xiaomi M1 began to become popular in China, and thousands of people began to compete. After all, compared with Bige, face and other things, the price is more affordable. After Xiaomi's official website released the machine, it was almost instantly instantly, and its popularity was almost no worse than Onyx technology.
However, this has no impact on the sales of Onyx smartphones. Instead, it brings more people into the pit of smartphones. There are countless users who choose Onyx smartphones.
Even Xiaomi, a brand that has become a monk in the middle, can be sold crazy, and there are many expectations for Nokia. On the eve of Nokia's sales, many institutions have predicted that the sales of Nokia 5800XM may set a new historical record, after all, this is Nokia!
As for dealers and agents that hold Nokia's thighs, there are even more. Eldorado, the largest home appliance retailer, began to make predictions in advance. An executive came forward and threatened that Nokia 5800XM will surpass Onyx mobile phones and become the world's most popular smartphone, and announced that its stores will give Nokia mobile phones more counters, promotional posters, etc.
This honey operation makes Onyx Technology a little confused. You should know that Onyx Technology is an Eldorado home appliance retailer, the most profitable mobile phone brand last year. It sells more than a dozen other machines, but it is not as much as the money of selling an Onyx Technology machine!
Last year, Onyx Technology sold more than 200,000 machines in Russians, of which Eldorado sold more than 40,000. This year, the second-generation smartphones were also sold very well. As a result, Eldorado picked up the bowl and ate, put down the bowl and cursed her, and directly tilted her butt to Nokia.
Faced with this situation, Chuko's head of the Russians, Krukov directly cut off his cooperation with Eldorado and will no longer sell any electronic products under Onyx through Eldorado!
Eldorado Mall is not the first seller to turn to Nokia, but in the face of this kind of thing, Onyx Technology is not ruthless. As long as it stands on Nokia, Onyx Technology will cut off cooperation with it. Now both sides are mortal enemies, and in order to attack each other, they are simply doing everything they can.
Amid the overwhelming publicity, Nokia 5800XM began to be launched globally, but on the day of the sale, it seemed a bit strange. At noon, Nokia's stock price suddenly began to plunge, and it fell even more in the afternoon. The stock price of the entire Nokia supply chain manufacturer also plummeted, which made the investors who bought Nokia stocks a little stunned. This is different from the script.
When Onyx smartphones were on sale, they were full of momentum. Why did they stop playing according to the routine when they arrived at Nokia?
What makes people even more confused is that the sales volume of Onyx-2 smartphones has been unstoppable, and it was swept away on major e-commerce platforms in just a few minutes. Nokia 5800XM is like buying it on Amazon, eBay and other platforms, which makes the scalpers who want to hype and stock up on a large number of machines have a vague feeling of something bad.
Chapter completed!