Chapter 1818 sharpening the knife
As a game project that has attracted much money from SG Games and the entire game industry is attracting attention. The status of "Red Dead Redemption" in the game industry has been pushed to the altar even though it has not yet been sold. All kinds of honors, awards, and records are just waiting for "Red Dead Redemption" to win at will.
Since the initial project was launched, the production fee of 300 million US dollars was required, the academic game background setting was set, SG Games led more than ten game companies and related industries to jointly produce, and there were also game character simulations and simulations that took thousands of hours to complete. The expansion packs released made countless players look forward to it.
In more than 21 mainstream game media around the world, Red Dead Redemption has been the first choice for the most anticipated game in the questionnaire survey. Similar reports are endless.
Even those who don’t pay attention to the game have heard about “Red Dead Redemption” from media reports of all sizes in recent years. In terms of breaking the circle index, in the new game, “Red Dead Redemption” dares to be the second, and no game dares to be the first!
A multi-person telephone and video conference was underway, and Chen Chu also entered the conference system through LinkedIn.
In the SG Game Headquarters Building, Wu Xingdao, who is in charge of SG Games, and technical president Zhou Fanting and other SG Game executives were all in the conference room. In addition to these executives, several project leaders responsible for the development of "Red Dead Redemption" also came here, making the entire conference room full of seats.
There are many people participating in today's teleconference. In addition to SG Games, Du Jianzhao also represented Renren Technology, Cao Guowei, President of Oriental Net, Darren Watt, European head of Chuko, and Smith Jr., representing North American Trust Fund. In addition, Ouqi Game Badler, who has just formed the number one retail giant in the game industry, and Leonard Richo of GameStop, also attended the event at the same time.
In addition to these "Chuke" people, Scott, president of Microsoft Bing Search, also appeared at this conference. However, compared to the glory he was in charge of XBOX console business a few years ago, Scott is a little more haggard now.
In recent years, Scott has seemed to be rising step by step, from XBOX's general manager of the home entertainment department to one of the Microsoft board members, but his life is not very good. Now he has become a scorched earth with Google in the North American search market, which makes Scott a little exhausted.
The reason I participated in this conference today is because this new SG game has a huge impact on XBOX console business. As the former head, Scott was also invited to attend this conference today.
Leonard Richo, who participated in such a meeting for the first time, first looked at Badler with a "sympathy" through the screen. It seemed that the two of them were close, looking like they were good friends, but when they only looked at each other, both of them looked away.
Since the merger and acquisition were completed, Leonard Richo and Badler have made many small moves in private to compete for the right to speak. After all, no one is willing to be a younger brother to each other.
Looking at Badler, who had a relationship with a group of Chuko executives, Leonard Richo was a little silent. After all, it was his first time to attend a meeting of this level.
Looking at Wu Xingdao, Du Jianzhao and others, Leonard Richo knew that the other party was a big shot in the Internet industry. When Facebook was listed some time ago, both of them were listed.
Looking at the more and more characters appearing on the screen, Leonard Richo was both happy and entangled. What was happy was that any of these people were all famous characters at the moment, and now GameStop is already a member of the "Chuke Department".
What was entangled was that these people seemed to have a better attitude towards Badler. Although they all smiled when facing Leonard Riccio, they just exchanged greetings. Looking at Badler who was good at dancing, Leonard Riccio couldn't help but sigh softly.
But at this moment, Leonard Ricko suddenly saw a figure on the LinkedIn meeting system on the screen, and then Wu Xingdao, Du Jianzhao, Smith Jr., Darren Water and others stood up. Even through the screen, Leonard Ricko could feel everyone's attitude towards Chen Chu.
Chen Chu, who appeared on the screen, waved his hand to everyone, and let everyone sit down. He first turned his head and looked at Scott, "President Scott, long time no see!"
Seeing Chen Chu taking the lead in recruiting him, Scott also looked like an old friend, "Chen, it's really a long time no see, you are still the same as before..."
It seemed that he had accumulated a lot of words from the search department of Microsoft. Facing Chen Chu, Scott spoke for a while through the screen, but Chen Chu was not impatient and was still listening with a smile on his face.
Chen Chu listened to Scott's words, looked at Scott through the screen, and saw Scott with more gray hair. He could imagine that Scott's life might not be very satisfactory in Microsoft's search department. He thought about it and knew that he had to face Google's territorial territoriality and deal with Microsoft's board of directors. With Scott's ability, it would be strange if his life was better!
After saying a few words, Scott also felt that he was talking too much, and coughed and turned around, "Microsoft is absolutely supportive of the release of "Red Dead Redemption"!"
Chen Chu nodded slightly, just looked at Scott and said, "President Scott, you are welcome to Chuko at any time...as a guest!"
Scott looked at Chen Chu, his eyes moved slightly, and he nodded calmly. Of course, he understood what Chen Chu meant. As Erwuzi, who was at Microsoft's heart to Chu Ke, Scott also understood that Microsoft did not really trust him.
On Chuko's side, Chen Chu also promised Scott a few years ago that when Scott leaves Microsoft in the future, Chuko will definitely leave him a place. This is also the reward for Scott's "old friend" over the years. After all, if Scott had not been able to emptie Microsoft's support for SG games for so many years, SG games would not have developed so rapidly.
"President Leonard, welcome to Chuko. GameStop is the most important part of Chuko. On behalf of Chuko technology, I welcome the arrival of GameStop!" Before the meeting began, Chen Chu said solemnly to Leonard Richo.
This surprised Leonard Richo. He first glanced at Badler, then looked at Chen Chu, "Joining Chuko is also the wish of everyone in GameStop!"
After a few greetings, the meeting began. Wu Xing said and Du Jianzhao were busy all the time and could not be spent here all the time.
"The development department responsible for Red Dead Redemption has completed the production and testing of "Red Dead Redemption". The PC version, console version, and CD version have all been completed!" Wu Xingdao said first.
"SG game platform will be the main sales platform of the PC version, and XBOX host is also the only host partner of Red Dead Redemption!"
Then Leonard Richo continued, "The GameStop has placed an order with the game disc suppression factory. GameStop can guarantee that on the day of the sale, Red Dead Redemption CDs will appear on the shelves of 8,000 stores!"
When he said this, Leonard Riccio was full of confidence. As the largest chain retailer in the game industry today, Leonard Riccio was sure to let Red Dead Redemption game disc appear in front of all store users.
Chen Chu nodded. These were all confirmed long ago. SG game platform is responsible for the PC market, the game console market is handed over to Microsoft XBOX, and the offline market is handed over to GameStop. These markets are basically familiar with the path, but if they are changed, they will cause trouble.
"What about the pricing?" Chen Chu asked. This time, the pricing of "Red Dead Redemption" is different from the past. Due to the cost, the production cost is 300 million US dollars, and the promotional cost of hundreds of million US dollars is 100 million US dollars. This time, the pricing of "Red Dead Redemption" by SG games is far beyond the previous game prices.
Wu Xingdao glanced at the executive sitting in the conference room of SG Game Headquarters, and then the manager of the marketing department stood up and said, "Mr. Chen, the major versions of Red Dead Redemption this time are sold at different prices. The PC version of the SG Game Platform is priced at $60!"
Seeing Chen Chu frowned, the marketing executive hurriedly said, "Domestic pricing will continue to be the past practice, at RMB 230. If there are members of SG game platform or other Chuke product members, you can still buy this game at a membership price of RMB 198."
Hearing this pricing, Chen Chu still frowned, but he didn't say anything else. At this time, the 198 game was still obviously expensive in China, but the price was less than $30, which was only half of the international version. This is no longer biased, but it has lost all its biasedness.
Leonard Richo jumped straight at the face, but when he looked at the people attending the meeting, he finally knew why players in the game industry love and hate each time they release new games in SG games, and have such a big opinion.
"The marketing department's pricing for the XBOX console version negotiated with Microsoft is $68. This console version adds some game tasks and props, and can get additional rewards!"
"Microsoft has also agreed to this pricing plan!"
Scott said without blushing, and his heart was not beating. In fact, if SG Games were not willing to cut leeks, it would be too outrageous. Microsoft's XBOX department wanted to set a higher price.
Because XBOX consoles mainly rely on selling consoles and sharing profits with games. That is, the higher the price of the "Red Dead Redemption" console version, the more Microsoft's share, of course they encourage them to set the price of SG games. Anyway, they are following the leeks. Players complain about SG games, so Microsoft doesn't take the blame. It's just that SG games are really unwilling to be scolded for Microsoft, so they don't give a sky-high price.
"The CD version is priced at US$70, because of the production cost, labor costs, taxes, etc. The CD version is the highest-priced among the major versions of Red Dead Redemption!"
Chapter completed!