Chapter 1590 Preparations
Wu Xingdao has always been steady and has no leakage in his work. The entire Chuke technology has developed rapidly in recent years without leaving any major problems. The main reason is that Wu Xingdao is at the helm.
He is also the most prestigious person in the entire Chuke technology, except Chen Chu. If it were Zeng Yuanli or Du Jianzhao, the major departments of Chuke technology would probably say a few more words, but Wu Xingdao, the CEO of Chuke technology, and the person in charge of administrative power, dared not disobey the emperor no matter which department.
Chuke Technology has not been the whole company this past, with only a few dozen people. The entire Chuke Technology Headquarters now have more than 10,000 people, not to mention the major departments.
This time, Bing Search was launched, mainly because Wu Xingdao and Chuke Technology Headquarters were responsible for coordinating. Otherwise, how could all major departments of Chuke Technology mobilize to support Bing Search?
Chen Chu nodded. He has always been at ease with Wu Xingdao's work. In the past few years, except for some important matters, Wu Xingdao is basically responsible for the rest of the Chuke technology operation, administrative affairs, public relations, publicity, etc.
"This time, all Chuke technical departments, whether it is software or hardware departments, online or offline companies, must fully cooperate with Bing search!" Chen Chu said to Wu Xing, the opportunity was just one time.
Now that we have been building momentum for so long, if we can't gain an advantage at the beginning, then if we delay, maybe we will really become the Battle of Waterloo by Chuke's technology. Chen Chu can't let this happen.
Wu Xingdao responded and said, "The game developed for Bing Search is now under test. It is expected to be launched simultaneously with Bing Search!"
This is not the first time that SG Games has developed games to promote new products. For example, in order to promote the SG game platform, it competed with G Fat’s Steam game platform? It launched the first generation of viral marketing originator game "Plant vs. Zombies".
Just recruit friends to register for the SG game platform account and you can get gold coins from the SG game platform? Then, use the gold coins to purchase the game "Plant vs. Zombies" for free.
Is this the originator of Internet viral marketing? In the past few years, there have been countless Internet companies that have imitated SG games? What are the e-commerce platforms, game companies, etc., who have learned from SG games? Can you get coupons or game coins by pulling a friend? Their changes will never be separated.
And this will continue to spread and be promoted by a certain Pinxixi e-commerce platform. If you are a brother, you will come and cut it..., isn't it? If you are a friend, you will cut it for me...
It is with this marketing strategy? SG Games set the first myth in the history of the Internet industry, with a record of more than one million registered users in a single day, and lifted the Steam platform that was launched on the same day, so that G Fat announced the removal of the Steam game platform on the same day.
"Plant vs. Zombies" is still in operation? SG games have continued to be launched for several generations, basically as a benefit? It is distributed to users for free. It is also a game that has dominated the top of the casual game list for many years? It has become one of the memories of countless people after they first came into contact with computers.
Later, SG Games? Help the world's first generation smartphone Onyx mobile phone? Developed three models: "Angry Birds", "Fruit Ninja" and "Temple Escape"? It is said that the game that changed the mobile game era.
It is hard to say how many users these three games have brought to Onyx smartphones, but it is an indisputable fact that these three games have completely subverted the era of mobile games and have attracted millions of people around the world to Onyx mobile phones.
Now SG Games has developed a new game for the promotion of Bing Search, "Happy Farm"!
"SG Games will cooperate with Bing Search to make this game an embedded game. When Bing Search, you can open it directly into the game. According to the time you use Bing Search, you can get corresponding points. These points can be redeemed for Happy Farm's seeds, fertilizers and other game props."
"In other aspects, SG games will also cooperate, including the search engine of the SG game platform. They will use Bing search. In addition, the points obtained by using Bing search can also be exchanged for a certain proportion of gold coins in the SG game, and can be consumed within the SG game platform!"
SG Games is not sure whether this game can drive Bing search.
But as the big brother inside Chuke Technology, SG Games has put a lot of effort into Bing search this time and is willing to cut off the flesh to promote Bing search.
The gold coins in SG games are very valuable and have never been sent out. Basically, you can get gold coins by attracting new friends or recharge. This time, SG games have opened the third way to obtain channels, that is, use Bing search and exchange time points for SG game gold coins!
Du Jianzhao also spoke at this time, "Renren Technology, including Renren.com, Facebook, Renren Music, Renren Film and Television, Twitter, Skype, LinkedIn, etc., have all established links with Bing Search. Renren Film and Television, Renren Music directly provides content services for Bing Search, and you can directly access these products from Bing Search."
"In addition, Renren Tieba, Tianya, Maopu, and Douban provide an open and interactive community for Bing Search!"
This sentence translates into human words, Bing Search is also available on the Bing version, which is benchmarked against the two major functions of "Baidu Know" and "Google Q&A".
"In addition, the points obtained by Bing search can also be exchanged for member discounts in Renren Music and Renren Film and Television!"
It seems that this time it is a major department of Chuke Technology that is driving traffic for Bing search, but it is actually a reverse traffic. The traffic and users obtained by Bing search will also be directed to SG Games, Renren Technology and other major departments.
"There is no problem with the funds. Chuke Technology Investment Management Department has established a special fund for Bing Search this time. It has begun to promote it in China, including Riben, Bangzi, Singapore, Jiaozhi, Malaysia, etc.." Zeng Yuanli said concisely, still in the previous style, he didn't talk much, but he had finished the work.
Wu Xingdao and Zeng Yuanli are actually the two people who are under Chu Ke Technology. With them, Chu Ke Technology will basically not have any trouble.
Then Cao Guowei also reported to Chen Chu about the preparations of Oriental.com. This time, Oriental.com's task is also very heavy. Oriental.com will provide news content for Bing Search, Oriental Sports will provide sports content for Bing Search, and its Focus Media will also be responsible for offline promotion for Bing Search. It can be said that it is the heaviest one this time.
The key is that Oriental.com and Oriental Sports' main business scope are concentrated in China, while Bing Search's business is the entire Asian market, which has forced Oriental.com to send a team to fly all over Asia to help Bing search find partners.
"Thank you for your hard work, Lao Cao!" Chen Chu said to Accountant Cao, "When Bing search goes online, you must send a red envelope to Dongfang.com!
"Then I'll thank Mr. Chen for Oriental Network first!"
Cao Guowei was not humble. When he reached his level, his personal wealth and wealth had long been free. What he had to consider was the personnel of Oriental Net, Oriental Sports, Hupu and other departments. It was impossible for them to give up the bonuses, benefits, etc. in order to please anyone, and the backbone must be poked.
Chen Chu laughed, then told Wu Xing, Du Jianzhao and others a few words. In the past few days of Bing search, they have to focus on their respective departments and not be able to show any trouble.
Turning back, he saw Wang Zhidong who was trying to search for Bing, stopped. Chen Chu stepped forward and asked, "How do you feel?"
For people like Wang Zhidong who have a technical background, you will know whether an Internet product is easy to use as soon as you get started.
"not bad!"
Wang Zhidong looked at the Bing search page in front of him, which was very simple. This was also the distinctive style of Chuke's technical products. Whether it was hardware or software, there were no flashy and cumbersome functions. It was completely different from this era when I wished that a product would install the entire Internet, so it was highly recognizable.
The entire Bing search is mainly black-font-shaped blue frame on white background, the background is white, the search box is blue, and the LOGO and font are black. The function is similar to several mainstream searchers on the market. It is mainly search function, and then provides several popular functions such as news, music, film, pictures, maps, etc.
After half an hour of trial, Wang Zhidong also had a basic understanding of this Bing search, that is, it is not better than Google or Baidu, but it is much stronger than Yahoo search, which has only been updated several versions of Yahoo search in a few years.
Moreover, Bing search included web pages very timely, because just now, unlike Google and Baidu's two major search engines, there are too many users and some of them cannot be taken care of.
In addition, the search results of Bing search separate the advertisements from the web pages, and the advertisements are specially marked. This is the same as the web pages of major websites that want advertisements to be more realistic than web pages, which trick users into clicking and then get the ad click rate. Some of them are still ads that can’t be deleted by clicking.
Bing Search has changed advertising, and in addition to these, it is an advertising delivery system. Sina has an advertising business, so Wang Zhidong can clearly feel that Bing's advertising delivery system is significantly different from Baidu and Google.
"Did Bing Search use a new advertising delivery system?" Wang Zhidong asked Zhang Yiming.
Zhang Yiming nodded, "Bing Search uses AOL's automatic advertising delivery system, and has made some changes. Although the accuracy is somewhat different from manual delivery, it is much more efficient than general advertising delivery. In addition, you can choose the placement area and funding, and you can see some of the effects after delivery."
This advertising delivery system was bought by Chuke Technology from AOL before. Compared with rough advertising that has been manually reviewed, this advertising delivery system has many advantages. For example, traditional manual review and delivery, from the advertiser's search advertising department, and then to the delivery of the advertising system, it is unknown how long. Using this system can compress the time to a week, or even shorter!
Chapter completed!